With the aim of expanding brand-identity and revenue, an iconic product - the sticky, brown, vegetable-derived bread-spread known in Great Britain as Marmite - has been overhauled. This three-part series presents a fascinating case study in operational and creative management, telling the inside story of a high-stakes product launch. The result is a wide-ranging and entertaining visual guide to the evolving importance of brand-oriented product development.

Three 25-minute programs:
RUN WITH IT: Reorganizing Production
BOTTLED UP: Repackaging the Brand
MAXED MESSAGES: Launching a New Ad Campaign