Once racked with poverty, India is now a model of economic revival and Western-style consumerism. This program examines the impact of the country’s newfound wealth on domestic and international business, and on Indian society as a whole. Outlining the implications of the BRICs report, the film takes a detailed look at the strategies of Big Bazaar, India’s largest supermarket chain, and Hitachi, a Japanese company trying to increase its share of India’s air-conditioner market. New trends in fashion, shifting standards of beauty, and a rise in tobacco and alcohol consumption serve to illuminate an evolving culture—one increasingly defined by personal income and buying power and rapidly departing from its traditional past. Not available in French-speaking Canada.