BUSINESS OF INNOVATION 2 (5 Programs) DVD

Innovation is the lifeblood of any business. This five-part CNBC series explores the need for constant innovation and the best ways to build creative thinking and bold action into an organization. Featuring a bevy of management and marketing experts - including former General Electric CEO Jack Welch, Starbucks CEO Howard Schultz, Kodak CEO Antonio Perez, and many others - the series sheds light on tools and strategies for business innovation while illuminating the pitfalls awaiting companies that don't innovate.

Hosted by award-winning journalist Maria Bartiromo, the five 47-minute programs are:

THE HUMAN ELEMENT: Business Innovation Basics
INNOVATE OR DIE: The High Stakes of 21st-Century Business
REDEFINING INNOVATION: Shaping a Successful Company
THE RESPONSIBILITY REVOLUTION: Going Green as a Business Strategy
THE EXECUTION PLAN: Translating Innovation into Action


#12559/0635DVD2008Price: $789.95



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