Ulla McGee covers a range of Web marketing options, including the pros and cons of buying keywords, and the advantages of barter deals and offline promotional efforts. She describes successful email campaigns that include meaningful content along with double opt-in, easy unsubscribe, and an up-front privacy policy. Whether your site's purpose is to sell products or market your firm, Ulla McGee's real-world experience lends proven methods for increasing traffic to your website.