WRITING FOR BUSINESS RESULTS - DVD

Unfortunately, writing skills seem to be disappearing from the workplace at the same rate as the typewriter. Grammar, punctuation, composition; what's that? Just for that reason, being able to write effectively for business is actually a skill that can only be more highly prized as time goes on.

This instructional package is about effective business communication for letters, e-mails, memos, annual reports and more. The clear-cut, non-threatening approach gives viewers the principles needed to produce powerful, interesting writing that is relevant to the reader.

Viewers learn to improve all aspects of business writing step by step by learning how to:
*Put the "Five C's" of effective writing to work
*Create a plan for letters, memos and e-mail
*Keep messages short and simple
*Grab readers' attention with a strong opening line
*Provide the required details for support
*Apply the Six Principles of The Writer's Edge

*Includes audio and copy of the book by Patricia E. Seraydarian.



#4613/0960DVD200020 minutesPrice: $149.95 Streaming available



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