The mass media play a powerful and controversial role in shaping perceptions. But because the various media industries often overlap and are so integrated into daily life, most people are unaware of their far-reaching effects. This eight-part series probes the reciprocal dynamics of the media/audience relationship, in all its many forms.

There are eight 28-minute programs in the series:
MASS MEDIA IN SOCIETY
MEDIA RIGHTS AND RESPONSIBILITIES
MEDIA ETHICS
MEDIA IMPACT
AUDIENCE AND FEEDBACK
GLOBAL MEDIA
PUBLIC RELATIONS
ADVERTISING