To understand what it takes to make a successful infomercial is to understand what it takes to be a successful marketer of any kind. In this eye-opening program, interviews with Ronco's Ron Popeil; K-Tel founder Philip Kives; Ed Valenti and Barry Becher, of Ginsu fame; Robert Thompson, director of Syracuse University's Center for the Study of Popular Television; and others are matched up with clips from classic commercials for gadgets such as the Veg-O-Matic, ThighMaster, and Showtime Rotisserie. "And if you order now, you'll also get" detailed information on the structure and mechanics of the infomercial and a behind-the-scenes look at the QVC shopping channel. A Discovery Channel Production.