Many businesses abide by a code of conduct, either company-specific or industry-wide. This timely program distinguishes between ethical behavior and social responsibility by spotlighting two well-known Australian businesses that exhibit both qualities. The Bendigo Bank and its Community Bank initiative, a cooperatively spirited venture, teaches solid commercial principles to franchisees. The Body Shop, the skincare product provider, calls itself an activist organization committed to positive social and environmental change and a retailer committed to customer service excellence. The underlying message? Good community is good business.