Is marketing only an attempt to take as much money away from the consumer as possible while delivering the least valuable product? Viewers take a video trip through a supermarket to observe what marketers know about consumer behavior. They learn how supermarkets are programmed to encourage shoppers to buy the most profitable foods. The video explains how every detail of a store, from the size of the shopping carts to the color balance of the lighting in the produce department is a marketing tactic. Viewers learn to read between the lines of continuity offers, bounce patterns, variable margin pricing, slotting allowances, shelf talkers, tie-ins, shelf hangers, and the rule of nines.

Includes Guide. Note - This video completely updates and replaces the best-selling 1991 SUPERMARKET PERSUASION

#10166/112024 minutes2002Grades 7 to A $99.95 *CC

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