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BRAND MARKETING: Why We Eat, Drink, and Wear Brand Names DVD
Ask students twenty years ago what they wore or ate and the answer would be in terms of commodities - shoes and shirts, chips and hamburgers. Ask today's students the same question and the answer will come back filled with brand names from Nike and Hilfiger to Fritos and Big Macs. One cannot understand youth culture, marketing, or our consumer society without an in-depth exploration of the power of brand names. This change is a revolution in marketing as well as a shift in how we view the world.