[Search Again] [Home]
MEDIA LITERACY SERIES (2 Programs) DVD
The average person is exposed to more than 3,000 commercial messages each day - and probably will not recognize almost 80 percent of them. Use this timely and informative two-part series to deepen your understanding of media's influence and to train students to critically analyze media messages before accepting them.
There are two programs in the series:
TEACHING MEDIA LITERACY: Asking Questions
This program explains how to teach media literacy through the application of three basic facts and five key analytical questions that can be applied to any media message. This simple and highly effective approach is reinforced by insights and observations provided by important figures in the media literacy movement, including Elizabeth Thoman, Tessa Jolls, and Jeff Share, of the Center for Media Literacy. Fight passive consumerism and promote critical thinking with Teaching Media Literacy. 31 minutes
UNDERSTANDING MEDIA LITERACY
TV and radio commercials, Web sites and banner ads, magazine ads, pop songs, photos, and even news articles and textbooks: all of them are sending messages to influence the reader/viewer/listener. How do they grab the attention? What are they selling - a product or service? a lifestyle? an ideology? - and why? Would a different media consumer interpret the message differently? This program raises more questions than it answers, which is the whole point: to prompt students to question, question, question the messages they are bombarded with daily. Savvy media consumers aren't born; they're made, and this program is an excellent tool for shaping the classroom dialogue. 35 minutes