BIG MAC: Inside the McDonald's Empire DVD
Despite the low-wage, low-prestige reputation of the typical "McJob", a McDonald's franchise owner often manages budgets and income in the millions of dollars. This NBC News program looks at the history and working philosophy behind the world's largest food-service corporation, featuring a number of interviews and concise case studies. Operations manager Tyrone Davis runs six Connecticut restaurants and hopes to become an owner. A once-struggling store in the same state has built newfound profitability on frequent tour bus crowds. And former Four Seasons chef Dan Coudreaut talks about his mid-career move to the McDonald's test kitchen, while the company's future in China-and nutrition-conscious America-is also explored.
*Sub-Titled
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