[Search Again] [Home]
CONSUMING KIDS: The Commercialization of Childhood
With virtually no government or public outcry, the multi-billion dollar youth marketing industry has been able to use the latest advances in psychology, anthropology, and neuroscience to transform children into one of the most powerful and profitable consumer demographics in the world. Kids now influence an estimated $700 billion in annual spending, targeted virtually from birth with a relentless bombardment of sophisticated commercial appeals designed to sell everything from Hollywood merchandise and junk foods to iPods, cell phones, the family car and vacations. The result is that childhood itself has been commercialized. Drawing on the insights of experts, industry insiders, and children themselves, this program traces the evolution and impact of this disturbing and unprecedented phenomenon, exposing the youth marketing industry's controversial tactics and exploring the effect of hyper-consumerism on the actual lived experience of children.
*Study Guide available online
*A special price is available for Schools, School Boards and all Non-Profit organizations (does not apply to Colleges and Universities who pay full price).