MARKETING'S 4 Ps: The Consumer Angle

Students learn the traditional four Ps of marketing strategy - product, place, price and promotion - and more importantly, how a focus on the consumer is at the core of them all. With pertinent examples from popular, everyday brands, students gain an understanding of how pricing strategies really work, how marketers target different consumers with identical products, and where positioning and branding meet profit.

*Includes Guide
*Closed Captioned

#12271/112025 minutes2009 $99.95 *CC

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