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INTRODUCTION TO MARKETING
This program defines an effective macro-marketing system as the "delivery of a standard of living." Also discusses how marketing strategy includes a written marketing plan with target market identification and a related marketing mix to satisfy potential customers. Features examples and interviews from both consumer and business/organizational markets. Suggests an Internet presence can be a marketing tool for nearly all organizations. Uses an eBay auction to demonstrate the interaction of supply and demand to determine "market price." An excellent DVD for introductory marketing course or for a marketing section in any business course.