BUSINESS STUDIES: Enterprise and Entrepreneurs

The "eureka moment", the ups and downs of starting a business, where to get advice - in this four-segment program, Freeserve founder Ajaz Ahmed, a shop owner, a software developer, an inventor of a better children's toothbrush, and others share their experiences and insights. Motives and Traits describes what makes an entrepreneur; Risks and Rewards tells how entrepreneurs find balance amidst the chaos of a startup; Developing Business Plans explains key elements such as the market profile, sales forecast, and income and cost statement; and Sources of Information and Guidance discusses who to turn to for help.

#12777/063540 minutes2008 $169.95 *CC



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