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KILLING US SOFTLY IV: Advertising's Image of Women
In this new, highly anticipated update of her pioneering KILLING US SOFTLY series, Jean Kilbourne takes a fresh look at how advertising traffics in distorted and destructive ideals of femininity. The film marshals a range of new print and television advertisements to lay bare a stunning pattern of damaging gender stereotypes -- images and messages that too often reinforce unrealistic, and unhealthy, perceptions of beauty, perfection, and sexuality. By bringing Kilbourne's groundbreaking analysis up to date, "Killing Us Softly 4" stands to challenge a new generation of students to take advertising seriously, and to think critically about popular culture and its relationship to sexism, eating disorders, and gender violence.
*Includes viewable/printable Guide
*Includes Spanish Subtitles
*A special price is available for Schools, School Boards and all Non-Profit organizations (does not apply to Colleges and Universities).