MEDIA LITERACY SERIES (3 Programs)
This three part series provides a broad scope investigation to help viewers understand the workings of modern media. Viewers learn that television, radio, print or e-news all are dependent on audiences, and advertisers or patrons. Thus the business of ratings, statistics and demographics, etc. Also examines the production/creative side and looks into professional standards or ethics involved in the business of media.
MEDIA LITERACY: THE AUDIENCE
Most people think of "audience" as those who watch television, listen to the radio, read a magazine or newspaper or surf the web but "media are businesses. " In the same way a hardware store sells nuts and bolts, the media sell product - YOU - the audience. Guaranteeing an audience to advertisers is what the media do and it has to be the "right" audience - those with money to spend on the advertised product or products. This program examines the concepts of demographics, psychographics, how ratings affect media, targeting and on-line advertising. 24 minutes
**Please click here to view the trailer on YouTube
MEDIA LITERACY: CREATING MEDIA
Most students have little experience creating media and assume it's an easy process. For newspapers, you collect some information, write a story, type it out and lay it out. With a computer, how hard can that be? Part of the intrigue of media creation is it looks so easy. This program takes students on location to a behind-the-scenes look at a radio station, television news show, a regional newspaper and a national on-line newspaper to see how media is created in a top media market. 16 minutes
**Please click here to view the trailer on YouTube
MEDIA LITERACY: ETHICS
This program focuses on those who work as media professionals whether they are public relations specialists, journalists, photojournalists, advertising executives, newspaper editors or camera operators. In the media it's not just about what we say but what we show and how we show it. Visuals, whether they are video, photos, or how we put together photos and words, often have more impact and more credibility than words alone. This program includes interviews with journalists from the Washington Post and USA Today.com who talk about ethical standards at both print and on-line newspapers. 31 minutes
**Please click here to view the trailer on YouTube
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