YOU'RE THE BOSS! Starting and Running Your Own Business (5 Programs)
Designed for anyone currently weighing the decision to launch a business as well as those who want to push full-steam ahead, this series provides inspiration, insight, and nuts-and-bolts guidance on building a thriving company. Eye-opening video, graphics, and narration lay out the basic concepts while business experts and entrepreneurs who have carved their own paths to success shed light on a wide range of issues - from branding and marketing to the hurdles of government paperwork to the people-smarts needed to manage and motivate employees. To expand viewer awareness of long-term objectives and strategy, an episode on closing or selling a business is also included.
There are five 25 to 30-minute programs in the series. Detailed descriptions of each program are available:
PLANNING YOUR BUSINESS: Research, Goals, and Business Plans
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STARTING YOUR BUSINESS: Financing, Branding, and Regulations
FINDING YOUR CUSTOMERS: Marketing and Advertising Your Business
MANAGING YOUR BUSINESS: Prices, Finances, and Staffing
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LOOKING AHEAD: Exiting Your Business
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