BUYING INTO BRAND MARKETING: Shaping Your Perceptions

Hundreds of our daily decisions are influenced by brand marketing. Discover what a brand is and how marketing shapes its identity. Learn about brand strategy, positioning and messaging--and see them in action. Helpful tips show your students how to look beyond the brand to help make smart turns in the maze of consumer products.

#14452/112026 minutes2012Grades 7 to A $109.95 *CC Streaming Available
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