BUSINESS PLAN IN ACTION (THE): Three Case Studies
Three businesses and three business plans. Why did they need them? What did they put in them? Were they worth it?
AIMS & OBJECTIVES: Every business plan should have a company's aims and objectives.
MARKETING: At the heart of any business plan has to be a marketing plan. Who's going to want your product? How are you going to tell them about it? How much are you going to sell it for? Vital, too, is to show you've done your market research.
FINANCE: Many people consider the financial section of the business plan the most important - it shows how the money works. You have to explain where your revenue is going to come from, and, critically, that you will have the money when you need it - your cash flow.
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