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FOUR P'S: MARKETING
Despite the complexity of 21st-century commerce, success in marketing is still founded on four basic concepts: product, price, promotion, and place. This program shows how businesses incorporate the four P’s into effective marketing strategies. By exploring tactics used to sell a wide range of products and services, the video illustrates ways of putting marketing plans into action. Case studies highlight the work of a fashion designer and her creative director; the marketing activities that promote an upscale Australian hotel, as described by its general manager; and other instructive examples.