GOOGLE'S DEEP IMPACT
"Highly Recommended. Anyone and everyone involved with information would find this video highly interesting." Educational Media Reviews
An examination of the tremendous influence Google has on the corporate world and culture at large.
The number of businesses - large, small and start-ups - using Google's services continues to skyrocket. Through interviews with advertising executives, explains how Google’s Search Engine Marketing service has enabled countless companies to increase their advertising power and boost sales. They explain why and how they alter their marketing plans in order to raise their rankings, and describe the ramifications of failing to land within a results page’s first five entries.
The film also visits Google's colorful corporate headquarters, where several employees, including CEO Eric Schmidt, discuss the innovative programs they’ve developed, including Google Search, Google News, and Google Books. It also explores those who question Google's extensive reach, and chronicles the growing concern about the amount of revealing information available on the Web.
[Search Again] [Home]