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FEEDING FRENZY: The Food Industry, Marketing and the Creation of a Health Crisis
Over the past three decades, obesity rates have more than doubled for children and tripled for adolescents - and a startling 70% of adults are now obese or overweight. The result has been a widening epidemic of obesity-related health problems, including coronary heart disease, high blood pressure, stroke, and Type 2 diabetes. Discussions about this spiraling health crisis have tended to focus on the need for more exercise and individual responsibility.
FEEDING FRENZY trains its focus squarely on the responsibility of the processed food industry and the outmoded government policies it benefits from. It lays bare how taxpayer subsidies designed to feed the hungry during the Great Depression have enabled the food industry to flood the market with a rising tide of cheap, addictive, high calorie food products, and offers an engrossing look at the tactics of the multi billion-dollar marketing machine charged with making sure that every one of those surplus calories is consumed.
Features industry analysts, health experts, and advertising scholars, including Marion Nestle, Kelly Brownell, Sut Jhally, Brian Wansink, and Michele Simon.
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PRAISE FOR THE FILM
"Joining Supersize Me and King Corn as one of the decade's very best food documentaries, Feeding Frenzy covers important and, as of yet, unchartered territory as it turns a keen and critical eye on the marketing practices of the food industry. A must-see!"
Justin Lewis | Head of the Cardiff School of Journalism, Media, and Cultural Studies, Cardiff University
"Powerful, important, and damning. Zeroing in on the corporate practices of the multi billion-dollar food industry, this film adds a fresh and essential perspective to current debates about corporate power, food, and health. Watch this film and show it to your students!"
Erica Scharrer | Chair of Communication, University of Massachusetts, Amherst