PSYCHOLOGY BEHIND TODAY'S ADVERTISING (THE)

Today, consumers are continuously exposed to advertising. Therefore, it's imperative that advertisers understand the psychology behind buying motives when creating advertising and buying media. Discussed are the psychological dispositions of different consumer groups and the rationale behind common creative appeals. Shows research-proven psychological insights used in selecting traditional media as well as Internet advertising, permission email, and social media. Includes print ads, TV commercials, Internet ads and short comments by advertising professionals. This video is fast-pasted in HD to keep student interest. *Sub-Titled

*A full-length preview of this title is available upon request

#15692/049522 minutes2014 $149.95 *CC Streaming Available
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