WHY YOU BUY: 21st Century Advertising DVD

If your advertising videos were produced back in the 20th century, it's time to update and discover Why You Buy: 21st Century Advertising. Advertising once aimed to persuade or claim product superiority. But today's ads often make no claims for the product and use subtle tactics to get around our substantial defenses against commercial arm twisting. Like its best selling older brother WHY YOU BUY, this new video looks at person-to-person selling, direct mail, ads and emotions, and TV commercials to reveal how they sneak under our persuasion radar.



#5142/112023 minutes2001Grades 7 to 12 $99 *CC



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