WHAT IS MARKETING? DVD

Is there a market for bacon-scented sun block? Yes - at least in theory. After explaining basic terminology such as needs, demands, and markets, this program outlines the three strategies for inducing potential customers to purchase merchandise - the product orientation, selling orientation, and marketing orientation - and defines the marketing concept, where product promotion is tailored to a target audience.

*Part of the Series MARKETING: The Standard Deviants® Core Curriculum






#6397/063515 minutes2000 $99.95



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