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CONSTRUCTING PUBLIC OPINION DVD
What is the current state of the relationship between the media, that much-touted free press, and the political establishment? Viewers of this video learn that the media regularly make use of public opinion polls in their reporting of important news stories...but exactly how do they report them and to what end? Whose interests are actually being served? In this insightful and accessible interview, Professor Justin Lewis demonstrates the way in which polling data are themselves used by media to not just REFLECT what people think but instead to DIRECT public opinion itself. Addressing vital issues (e.g. the role the media play in "manufacturing consent" for political elites, what polls really tell us about public opinion, what people actually think about politics), this video provides a new way to think about the relationship between politics, media and the public.
*A special discounted price is available for Schools, School Boards and all Non-Profit organizations (does not apply to Colleges and Universities who pay full price).