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NO LOGO: Brands, Globalization and Resistance
Naomi Klein, acclaimed journalist and author, examines the rise of international branding and the grassroots anti-corporate campaigns it has inspired. She asks viewers to consider the costs of globalization, including the disappearance of public space, consumer choice, and stable, meaningful work. Analyzing how brands like Nike, The Gap, and Tommy Hilfiger became revered symbols worldwide, Klein argues that globalization is a process whereby corporations discovered that profits lay not in making products (outsourced to low-wage workers in developing countries), but in creating branded identities people adopt in their lifestyles.
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