In its portrayal in popular culture, alcohol offers a release from inhibitions and a path to happiness, wealth, maturity, creativity, athletic success, independence, and sexual freedom. In reality, the abuse of alcohol diminishes and destroys those very qualities and is linked to 1,400 deaths, 500,000 injuries, and 70,000 sexual assaults among students each year in the U.S. alone.JEAN KILBOURNE (Killing Us Softly, Slim Hopes) and JACKSON KATZ (Tough Guise) discuss the way that alcohol abuse has been normalized in the lives of millions of young people.
They step beyond an analysis of "binge drinking" to focus on techniques that alcohol marketers use to link the product to the fragile gender identities of young men and women. The program also offers young people concrete strategies to counter the ubiquitous presence of alcohol propaganda and, in so doing, inspires them to take back control of their own lives from the influence of cynical manipulators.
*A special discounted price is available for Schools, School Boards and all Non-Profit organizations (does not apply to Colleges and Universities who pay full price). Also BIG Discounts for multiple copies.
