Why does etiquette matter in the dog-eat-dog world of business? Etiquette is the oil of social machinery that smoothes the rough edges of personal interaction, especially among near strangers. A worker who knows good manners at work has a real business advantage. It sets the worker apart from competitors who lack social or people skills. Good manners are good business, because they make people want to work with you. Etiquette isn't merely about being "nice" - it's about being effective in the corporate world. Learn: Making and acknowledging introductions; Proper etiquette up and down the organizational hierarchy; Cubicle courtesy; How to shake hands; Getting along with office co-workers; Electronic etiquette: using cell phones, camera phones, voicemail, and e-mail; and, Sharing office space and equipment.