- New Releases



Viewers learn how to efficiently market themselves as excellent job candidates. In this program, viewers discover how to expand their network, find open positions, stay motivated, and overcome employment obstacles. 11 minutes
Topics Covered
*Expand your network
* Find open positions
* Stay motivated
* Get comfortable with and use social media to its best advantage
* Overcome employment obstacles

The above program is part of a 3-program series. The other two programs in the series are:


*** This series is ...
"HIGHLY RECOMMENDED! " 3.5 stars (out of four) VIDEO LIBRARIAN
Pro-active, informed, and prepared job seekers land better jobs in less time. With the help of this three-part series, viewers learn the best networking strategies; receive resume and cover letter ideas and tips; and discover the best ways to prepare for and ace the interview. Featuring career coaches and former job seekers,

KEYS TO GETTING HIRED SERIES also reveals the most effective ways to uncover job leads, connect with employers, and why employers make the hiring decisions they do. While the DVDs do not need to be shown sequentially, the best impact is for job seekers to view all three. Best uses include use in group workshops or Job Clubs; to supplement a job search or work prep curriculum; for individual study and research; or for use in traditional educational settings of all types.

#16214/1015   11 minutes 2016  $169.95 *CC *Streaming available 


Filmed on location in a variety of settings, from healthcare to manufacturing, these two courses feature dramatic scenes, first-person interviews, and research grounded in scientific studies that provide new information and model the kind of behavior that contributes to a more positive workplace - for everyone.

The series consists of two 20-minute programs:

Creating an inclusive environment in the workplace can be a challenge. Employees sometimes clash and don’t work together as well as they should, even when they come from the same background. Add differences to the mix and this friction can get even worse, damaging teamwork and hurting the productivity of the group as a whole.

Fortunately, there are specific skills that can help us smooth workplace interactions and resolve issues that might come up, whether they involve ethnicity, age, gender, sexual orientation, disabilities or anything else that makes people feel different.

Employees learn how to:
Overcome resistance
Welcome newcomers
Make small gestures of support and acceptance
Meet in the middle
Look for opportunities to connect

These skills make it easier for everyone to be more open, more respectful in our behavior, and more willing to help others get the job done.

Assembling the right people for the right job is hard enough. But once you have your people in place, how do you get them to work together and form a cohesive team?

This hands-on guide shows you specific steps you can take as a manager or supervisor to improve communication, minimize friction, and reduce unconscious biases that could lead to unfairness and resistance.

These steps help resolve issues around ethnicity, age, gender, sexual orientation, disabilities and more.

Managers will learn techniques for:
Setting the tone
Preventing discriminatory behavior
Accepting each individual
Being a mentor
Extending yourself

This practical guide to establishing an inclusive workplace will help you head off problems, build morale and productivity, and maximize the success of your workgroup by maximizing the success of each individual.
#16190/1005  2017  $719.95 *Streaming available 

INNOVATION ENGINE (THE) featuring Tina Seelig
This program highlights ...
*How reframing the question allows an infinite number of solutions.
*Why rapid prototyping keeps your options open and your failures small.
*The value of experimenting with un-useless inventions.

Why do we need creativity? The world is full of daunting problems, and so are our workplaces. We need solutions. While the scientific method we all learned in school has value for discovery, a similar process for invention is not widely taught—yet is a critical component of true innovation.

Dr. Seelig’s model for the "Innovation Engine" allows us to alternate between discovery and invention. It incorporates the internal strengths of imagination, knowledge and attitude along with the external forces of habitat, resources and culture. Dr. Seelig points out that each of us has the capacity for innovation. We are born with imagination, work hard to build a knowledge toolbox, and are able to develop the attitude that problems can be solved. But our business structures must build unrestrictive habitats that set the stage for creativity, provide the resources to get things done and, lastly, support a culture that sees small failures as a source of data and rewards the courage to try solutions that diverge from conventional wisdom.

Tina Seelig is the author of 16 educational games and science books including, inGenius: Unleashing Creative Potential (2012). Dr. Seelig earned her PhD in Neuroscience from Stanford University Medical School. 
#16165/1005   48 minutes 2012  $139.95 *Streaming available 

Learn how to present yourself professionally for interview and career success! This program provides a wealth of examples that demonstrate practical do's and don’ts for dressing and grooming. Interviews with real-world hiring experts will put your clients or students into the minds of employers so they are better prepared to meet expectations.

Viewers will:
* Learn how to dress appropriately for the job they have or the job they want.
* Identify the most effective ways to make a great first impression.
* Gain insight into the minds of employers and hiring managers.
* Understand expectations for grooming and behavior during interviews and on the job.
* Acquire budget-friendly tips for finding the right clothes on a tight budget.
#16146/1015   27 minutes 2016  $219.95 *CC 

RESUMES, COVER LETTERS AND PORTFOLIOS: Necessary Tools for Landing the Interview

Searching for a job is a process ... not always easy and oftentimes, well, work. Part of the process includes preparing the following: a stellar resume, an attention-getting cover letter, and an up-to-date portfolio. Whether you're creating your very first resume, have already written dozens of cover letters that left you with radio silence, or don't know where to begin with your portfolio, this video will help take some of the guess work out of and explore the how-tos of resumes, cover letters, and portfolios.

In this program, viewers will learn about the different types of resumes and when to use each; how to best match their skills, qualifications, and experience with the requirements of the position; how to write a cover letter that would motivate an employer to invite them for an interview; and, why they should expand their work story with a portfolio and positive online presence.

*Includes Instructor's Guide
#16113/1280   28 minutes 2016  $149.95  Grades 9 to Adult *Streaming available 

WINNING PRESENTIONS: For Make or Break Moments
WINNIING PRESENTATIONS is a premier story-based presentation development program that teaches a systematic way to develop powerful presentations and is designed to help anyone create more compelling presentations, improve their ability to deliver those presentations with dynamism, and increase confidence as a speaker.

By following the journey of two clients, you will learn the skills needed to communicate with confidence.
- Organize your thoughts and ideas
- Speak to the interests of your audience and truly connect with them
- Transform anxiety into presentation fuel
- Generate confident and dynamic body language
- Lead your audience where they need to go

*Includes Workbook and Trainer’s Guide
#16112/1943   22 minutes 2016  $479.95 *Streaming available 

Are leaders born, or made? This video shows that while certain personality traits may influence leadership abilities, there are also leadership qualities that can be learned and nurtured.

Business leaders, politicians, coaches and others share their perceptions of what it takes to be a leader, relating to viewers that observing certain principles and adopting admirable behaviors can help develop leadership attributes. Integrity, honesty, dependability and the belief in an organization’s core values are showcased, along with the elements necessary to create a culture of excellence.

A basic definition of leadership as the action of leading a group of people toward a common goal is the preface to the importance of creating a vision of the future—the true mark of a leader. Listening, teamwork, motivation and the ability to engage others in a cause are also presented as leadership qualities. Many modern-day or historical capsules of leadership bring to life the concept of developing the traits to become a leader.

*Closed Captioned 
#16106/0405   35 minutes 2015  $179.95 *CC 

Social Media. Text Messages. Emails. It’s never been easier to communicate. And it’s never been more potentially hazardous. This program will help you understand and navigate these hazards.

The YOUR WORDS MATTER training program will help increase awareness of the importance of written communication. Through dramatic vignettes, we explore some of the things that can go wrong and provide some practical advice for avoiding these pitfalls. Every viewer will learn essential guidelines for avoiding common mistakes and for communicating in a clear and effective manner.

*Your Messages Matter! Think before you hit "reply all". Watch out for autofill. Be careful in your communication.
*Your Tone Matters! People may misinterpret the tone of your communication. Learn how to avoid these pitfalls.
*Your Privacy Matters! Social media is not private. Learn lessons for handing social media.
*Your Reputation Matters! What you say electronically can affect you or your business. Learn how to manage your communications effectively.

*Closed Captioned **20% DISCOUNT to EDUCATION
*Purchase includes Leader's Guide and Quiz

*A full-length preview of this title is available upon request
#16102/0960   11 minutes 2015  $539.95 *CC *Streaming available 

From texting to email to video calls, digital technology has transformed how we communicate with each other. But in formal situations like at work or in school, which forms of communications are appropriate, and when? Viewers of this video, especially digital natives, may be surprised to discover that communicating isn’t just about sharing information—it’s creating it—and that the ways in which emails, texts or voice messages are composed and conveyed may make the difference in impressing or disappointing an employer or co-worker. Even for late adopters of digital technology, this video has important points on what you should do—and what you don’t want to do—when it comes to email, texting, video-conferencing and using the phone for business calls or voice mail. *Closed Captioned
#16083/0635   29 minutes 2015  $179.95 *CC 

Not so long ago, people used to go to school or work, then had the rest of the day to enjoy their personal lives. But in today’s always-connected world, work life and home life are blending. This video looks at the phenomenon with an eye for keeping a proper balance that leads to happiness, health and success both at home and at work. It presents strategies for coping with stress, taking responsibility, being organized, managing time and maintaining focus with interviews with experts, professionals, seasoned telecommuters and students.

*Closed Captioned
#16081/0635   31 minutes 2015  $229.95 *CC 

GTFO pries open the video game world to explore a 20 billion dollar industry that is riddled with discrimination and misogyny. Although half of all gamers are women, females are disproportionately subject to harassment and abuse from other gamers, and are massively under-represented in the video game design world. Through interviews with video game developers, journalists, and academics, GTFO examines the female experience in gaming and begins a larger conversation that will shape the future of the video game world.

*** SPECIAL PRICE is available for School boards, Libraries and Non-Profit

*Premiere, SXSW 2015
*Official Selection, Independent Film Festival of Boston, 2015
*Official Selection, Doxa Film Festival, 2015


"Shannon Sun-Higginson's documentary is an entertaining, accessible survey of misogyny in the videogaming world". Dennis Harvey, Variety

"The tone of "GTFO" is educational. It’s broken up as chapters. Topics of discussion include the history of game marketing, the portrayal of female characters and the perception of female gamers." Todd Martens, Los Angeles Times

"For a documentary so intent on humanizing women who have been dehumanized by their own industry, these in-­home interviews and cameos from the subjects’ children and male allies are key." Joanna Robinson, Vanity Fair

"GTFO is brutally effective - intelligent, thought-­provoking, and thorough."
Jason Bailey, Flavorwire

*A full-length preview of this title is available upon request
#16068/0467   76 minutes 2015  $459.95 

GAMEPLAY: The Story of the Videogame Revolution

A comprehensive feature documentary on the history of video games from 'Pong', 'Pac Man' and 'Mario' to 'Call of Duty', 'Grand Theft Auto' and everything in between. Candid and detailed interviews with many of the most important developers of these games are included as are snippets of the games themselves. The violence, the misogyny, the addictive tendencies, the fortunes made and lost; it tells the story of how this industry was created, by whom and where it is headed. The history of the industry is so short and yet has developed at an almost incredible pace while becoming a worldwide phenomenon that in 2013 totaled over $70B!! With a B!
#16067/1725   94 minutes 2015  $129.95 *CC 

RAPE ON THE NIGHT SHIFT: Sexual Abuse of Immigrant Women in the Janitorial Industry
An investigation into the sexual abuse of undocumented women in the service industry. The film examines allegations of abuse across the janitorial industry, and how the government, law enforcement and companies fall short in dealing with the problem. 
#16066/1725   60 minutes 2015  $129.95 *CC 

*It is said that entrepreneurs are ordinary people who achieve extraordinary things. How do entrepreneurs succeed in following their dreams, while making them profitable? Discover the struggles and successes of four different business owners in this program. Featuring interviews of a baker, videographer, children’s clothing designer, and president of a charitable running event company, the entrepreneurs share their experiences running their own businesses.

Topics include:
* Motivation
* Challenges and Risks
* Strengths, Skills, and Training
* Time Management
* Communication and Teamwork
* Support Systems
* Rewards
* Advice for Others

*Closed Captioned
#16059/1290   20 minutes 2015  $69.95  Grades 6 to Adult *CC *Streaming available 


Technical skills may get a job seeker a job, but their soft skills will determine whether they meet employers’ expectations and succeed in the workplace. Soft skills are the personality traits and interpersonal skills that allow us to adapt to changing circumstances, manage time and resources, and work well with others.

This video discusses the importance of soft skills in the workplace through engaging vignettes and interviews with hiring managers. Viewers will discover how to use and improve their soft skills to be more productive on the job and successful in their career.

The video is divided into five sections:
-Making a professional impression
- Acting with integrity
- Communicating effectively
- Working as part of a team- Pushing yourself to succeed

*Closed Captioned
*Includes Instructor's Guide

*A full-length preview of this title is available upon request
#16057/1015   35 minutes 2015  $219.95 *CC *Streaming available 

SEXUAL HARASSMENT: Training for a Harassment-Free Workplace

What makes this new program unique is a sequence of original stories that convey important training points as seen through the eyes of the participants. Instead of explanations from on-screen narrators, first-hand reporting keeps the action moving and makes it personal. This helps viewers internalize the content and retain lasting impressions that stay with them long after the training is over.

Filmed on location, realistic characters interact in seven dramatic stories:
*Inappropriate talk in the bullpen makes it difficult for an office worker to concentrate on his job.
*Images meant to be private are posted on social media to get revenge after a break-up.
*Lunch hour at a medical center is disrupted by rude comments from an outside vendor.
*A new employee is pressured to go out with a supervisor as part of her "training" in a manufacturing plant.
*City government employees grapple with religious bias and resentment over coworkers who "don’t come from here".
"Sales reps at a convention center mistreat and exclude a colleague because he "doesn’t fit in".
*A restaurant kitchen is the setting for borderline behavior that makes one coworker uncomfortable even though her peers are clearly enjoying themselves.

The consequences and potential harm caused by hostile environment and quid pro quo harassment are clearly explained. And viewers also learn about protected characteristics, third-party harassment, retaliation, and other forms of abusive behavior. And while sexual and other forms of illegal harassment are covered, our focus is on respect and consideration for others. The scenarios are meant to prevent unwelcome behavior BEFORE it escalates out of control.

The goal with this new program are to improve behavior overall, encourage communication, and help create workplaces that are respectful, productive - and harassment-free!

***CLOSED CAPTIONED - includes two versions (also available separately) ...

EMPLOYEE VERSION - Helps employees recognize what kind of behavior is not appropriate in the workplace and how each individual can contribute to an atmosphere that is better for everyone. 18 minutes
MANAGER VERSION - Shows managers how to prevent harassment in their workgroup and the need to respond promptly and appropriately if a problem does occur. 19 minutes

This 34-page booklet reinforces the scenes, terms, and concepts covered in the video. Get examples of workplace harassment, and learn about effective anti-harassment policies. Includes pre- and post-test. One copy included free with DVD purchase.

The extensive TRAINER'S MANUAL os available for purchase separately.
This 64-page manual includes a sample harassment prevention policy, sign-up sheet, and certificate of completion,. each of which may be photocopied and distributed to your Learners. It also contains extra content for Trainers, detailed answers to quiz questions, and is designed to be used along with the training video to help facilitators present a professional harassment training session.
#16012/1005   18 minutes 2015  $919.95 *CC *Streaming available 


Social media is everywhere - including our workplaces. While it can serve useful business purposes, it can also open the door to hackers, circulate rumors and abusive comments, create public relations nightmares, and be a real drag on productivity.

In fact, many employees spend up to two hours every workday on non-business related websites - often not realizing how their multiple side-trips can consume their time and lead to other problems, as well. And it’s not just during the workday. After-hours posts can also have an impact if they violate policies or cause friction between coworkers.

So how do you avoid the dangers of potential harassment claims, exposure to computer viruses and malware, and release of confidential data? And how do you convince employees that spending too much company time on social media is just not OK?

This new video will help. Dramatic scenes filmed on location in a variety of industries show:
*A receptionist’s computer is hacked after she opens a suspicious email attachment.
*A waiter posts a photo from behind-the-scenes that could harm a restaurant’s reputation.
*An office worker snipes at a coworker through social media, making everyone take sides.
*Text messages are used to pursue unwelcome romantic interest in a colleague.
*Trade secrets are released before a new product launch and quickly captured by a competitor.
*Social networking and online video games create more work - and resentment - for coworkers.

Technology cannot be avoided - few of us could get our jobs done without it. But it needs to be used wisely and appropriately. Take advantage of this new release to make an impression on employees: "Do your own stuff on your own time and THINK before you post."

*Closed Captioned
*A full-length preview of this title is available upon request
#16010/1005   14 minutes 2015  $259.95 *CC *Streaming available 

What are the critical issues that dictate the success or failure of a business? This program reveals the inner workings of organizations and the factors that influence their effective operation. Business experts from a range of industries discuss the importance of the business plan, financing and budgeting, management of staff, SWOT (strengths, weaknesses, opportunities, and threats) analysis, trend analysis, investment in technology, and ways to identify competitive advantage in the market.
*A viewable/printable worksheet is available online. 
#15956/0545   16 minutes 2012  $129.95  Grades 12 to Adult *CC *Streaming available 

The CELEBRATE ONLINE LIBRARY FOR EDUCATORS is a one-year, unlimited access subscription to all of Dewitt Jones' films, complete with support materials, for a special price!

For years, educators at all levels have been using Dewitt Jones' films to improve engagement between faculty, parents, and students. These best-selling programs offer simple, yet powerful messages that encourage meaningful conversation, help us focus on the positive, and invite positive change.

This collection includes Dewitt's five best-selling, full-length films, two short films, and 23 clips; his best stories from the feature films. The library also includes all support materials. Additionally, the library is easy to navigate with multi-level search capabilities.

Price is per year and determined by student population:
0 to 2,500 $995
2,501 to 7,000 $1,495
7,001 to 15,000 $1,795

To preview the library, please use the following link:
*Click here
#15945/1943  2014  $1,349.95 *Streaming available 


This new two-volume, interactive DVD series lets your students decide who should be hired and who should be fired.

Lisa is the Human Resources Director at a popular resort and is searching for a new Events Sales Specialist who will be responsible for marketing the resort’s services and facilities. Lisa has chosen six young people to interview and the students watching the interviews get to decide who is the best candidate for the job. #14931
*Click here toVIEW CLIP

Jason is the owner of Airplay Sports & Espresso, a coffee shop. He has two locations, but is planning on closing both to open in East Heights, the new place to be in the city. Unfortunately, one shop doesn’t need two staffs. Some employees have left voluntarily, but Jason still needs to let one person go. He is going to interview six employees and your students get to decide who should be fired! #15912
*Click here toVIEW CLIP

*Includes Teacher's Guides for both programs
*The menu allows easy access to each interview
* Also available separately
*Close Captioned for the hearing impaired
#15915/0483  2014  $259.95  Grades 8 to Adult *CC *Streaming available 


Everyone expects their workplace to be safe and risk free. But there are hazards that sometimes can’t be controlled. That’s when you need to use Personal Protective Equipment or PPE. The personal part is important because PPE is specifically selected by employers to be worn by workers to protect them from the hazards of the job. Whether it is eyes, head, feet or hands, this program will educate your employees on the importance of PPE and how to select, use and maintain this important equipment.

Employer and Employee Responsibilities
Eye Protection
Head Protection
Foot Protection
Hand and Skin Protection

*This DVD can also be purchased with the following materials:.
Blueprints for Safety® Administrative Guide
5 Employee Handbooks
PowerPoint Presentation

*Also available in Spanish as well as an English/Spanish Combination

*Closed Captioned
#15828/0490   12 minutes 2013  $589.95 *CC *Streaming available 

CUSTOMERS WITH DISABILITIES: Delivering Excellent Service

If you have customers with disabilities then this training program is a must see for every employee. This comprehensive course is designed to help you teach all of your associates how they can properly provide superior service to customers with disabilities.

The program is divided into five chapters:
Chapter 1: Blind or Low Vision
Chapter 2: Cognitive Disabilities, including people with emotional challenges, and other disabilities, such as autism, Tourette Syndrome, and head injuries
Chapter 3: Deaf or Hard of Hearing
Chapter 4: Mobility, including customers who use wheelchairs as well as walkers, canes, and other mobility devices
Chapter 5: People of Short Stature/Vertically Challenged

This training program teaches about the four major interactions you’ll have with customers with disabilities: Greeting; Product Assistance; Sales Transaction; and, Addressing Other Needs.

The goal of this program is simple - it will help every associate deliver the best customer service to people with disabilities.

*CUSTOMERS WITH DISABILITIESs: Delivering Excellent Service DVD (34 Minutes)
*Leader’s Guide (Including Full Transcript)
*QUIZ (Combining True/False & Multiple Choice Questions)
*Questions for Discussion
*Terms & Expressions Handout

Education 20%
Non-Profit and Government 10%
#15827/0550   34 minutes 2013  $939.95 *CC *Streaming available 

Accounting is the backbone of business and how a company’s financial success or failure is measured. This series - a blend of essential facts, real-world examples, and insightful commentary by accountancy professionals and business owners and managers - provides an indispensable overview of the fundamentals of accounting. Ideal for business students and budding entrepreneurs alike.

Four 30-minute programs:
*Click here to VIEW CLIP

*Click here to VIEW CLIP

MANAGING INVENTORY: Accounting Fundamentals
*Click here to VIEW CLIP

MANAGING ASSETS AND PAYROLL: Accounting Fundamentals
*Click here to VIEW CLIP

*Detailed descriptions of each program are available
#15810/0405  2014  $599.95 *CC 

Teach your employees how social rules, unconscious biases, and "group think" heavily influence how we analyze and make decisions.

Dr. Philip Zimbardo has spent his career in social psychology - the study of human nature and how we’re influenced by others and by social rules internalized in childhood. His research shows how we tend to be completely unaware of these influences, and often choose to act in irrational ways that can cause harm to ourselves or others.

Narrated by Dr. Zimbardo, this fascinating program offers insights into the underlying forces driving individual and group behavior. You’ll observe unsuspecting human subjects in twenty situations that test the boundaries of individualism and group mentality. Watch them all or choose the scenes that best fit your training goals.

Watch examples of how we judge others:
* Weighted heavily by first impressions
* Based on their personal appearance
* Through identification with groups

Or how social situations drive behavior:
* When we want to be accepted and fit in
* Passively deferring to a "group norm"
* Through obedience to authority

*Closed Captioned
#15786/1005   57 minutes 2013  $219.95 *CC *Streaming available 

BULLYING IN THE WORKPLACE - Employee/Manager Combo Package (2 Programs)
This package includes two programs one for employees and one for managers - BULLYING AND RESPECT IN THE WORKPLACE and MANAGING THE WORKPLACE BULLY. Both programs are Closed Captioned and include two 30-page booklets which reinforce the definitions and topics covered in the videos, and include Quizzes and Certificates of Completion.

Have respect and good manners begun to slip in your workplace? Is rude behavior becoming the norm? Bullies often act just under the radar, denying their hostile intent or shrugging off their behaviors as humorous or insignificant. Yet, the constant tension they create - and the way their harmful activities tend to build over time - not only damages the individual targets of their behavior but also the workgroup as a whole.

That’s why you need to bring bullying out into the open. So you can deal with it directly and put an end to it. These brand new releases are intended to do just that.

There are hidden costs to bullying. Sometimes high performers get away with bullying even though the harm they cause far outweighs their accomplishments. Bullying reduces engagement and productivity, increases absenteeism and turnover, and adds stress that damages health. The costs of bullying are never justified, no matter how "irreplaceable" the bully may seem.

As for any bullies who may be watching: this video clearly shows that mistreating a fellow employee makes you look bad in the eyes of others and will not be tolerated in your workplace.
*Click here to VIEW CLIP

What do you do if you’re the supervisor or manager of a problem employee? What if you are the target of bullying behavior, yourself? Or if you are accused of acting like a bully?

As a manager, it’s up to you to be a role model. You need to insist on being treated respectfully yourself, and you need to provide a safe and respectful atmosphere for your people.

Sure, it takes courage to confront a disruptive team member. And, yes, you may be tempted to look the other way when a star performer is the one who is behaving badly. Or when under-performing employees disappoint you again and again - well, it’s admittedly tough not to treat them harshly yourself.

This brand new release tackles these issues head on, providing practical solutions that help you put an end to bullying behavior in your subordinate - and find new ways to deal with your own frustrations so that you don’t end up looking like the bad guy.
*Click here to VIEW CLIP 
#15735/1005  2013  $479.95 *CC *Streaming available 

When Brad Smith took over as CEO, Intuit founder Scott Cook advised him to "Question everything". Using this as his mantra, Smith set out to create innovative business structures that built on Intuit's strengths and retained market dominance in spite of an explosion in social media, unforeseen technology shifts, and radical changes in consumer expectations. In this highly informative presentation, Smith shares secrets that have led to revolutionary new products, sky-high productivity, and a ranking on Fortune's 100 Best Companies to Work For.

Smith describes how to articulate a vision so simple and clear that teams are aligned and motivated without the leader having to do anything but get out of the way. He details specific techniques for building a culture where innovation thrives and the next best thing could come from anywhere in the company. And he explains how Intuit selects the right people, projects and metrics for prospering in the present while at the same time preparing for an unknown future.

Intuit's flagship brands include QuickBooks, Quicken, and TurboTax. Brad Smith became Intuit's president and CEO in 2008 after leading several of its major divisions over a five-year period. Previously, he held sales, marketing and management positions with ADP, Pepsi, Seven-Up and Advo, Inc.

Program Highlights
*Why leadership is the questions you ask, not the answers you give.
*A continuous improvement strategy for a rapidly changing world.
*How to inspire action by organizing for failure. 
#15722/1005   49 minutes 2012  $139.95 *Streaming available 

Drawing on the successes of General Motors in the 1920s, NASA’s Apollo program, Cisco, IKEA, and Nvidia, Professor Richard Rumelt defines five elements of good strategies. First, use analytic tools to develop insight into the nature of your challenge. Then, define achievable proximate objectives toward your goal, recognize and ride the wave of change in your industry, build a "chain link" barrier to competition, and finally, expect and overcome entropy and inertia from within.

Program Highlights
*Steve Jobs’ plan for Apple in 1997: hatchet job or strategy?
*Why financial performance goals are not strategy.
*Creating proximate goals and "riding the wave" of change.

Bad strategy is long on goals and vision and short on presenting a coherent set of actions for actually solving the fundamental problems facing an organization. Good strategy, on the other hand, flows from an honest diagnosis of your most critical challenge coupled with an action plan for specific objectives that your organization can reasonably accomplish to overcome that challenge

Richard Rumelt is the Harry and Elsa Kunin Chair in Business and Society, at the UCLA Anderson School of Management, and the author of several books, including Good Strategy/Bad Strategy: The Difference and Why It Matters. He earned BS and MS degrees in Electrical Engineering from UC Berkeley and his doctorate in Management from the Harvard Business School.
#15721/1005   61 minutes 2012  $139.95 *Streaming available 

This program highlights the best of the CLIO gold and silver winners for the year 2011. Entries include Arctic Sun (Tropicana), Asparagus (Findus), Chrome Speed Tests (Google Chrome Browser), Hairmoticons (Braun Satin Hair 5 Multistyler), Hard Chorus (Puma), It’s in Our Nature (Shangri-la Hotels & Resorts), Ivan Cobenk (Logitech), Logging (Snickers), Men Care (Dove), Mr. Memory (Britvic Drench), PowerPoint (ZonaJobs), Questions (Old Spice), Something’s Lurking (LG Electronics), The Brick Thief (LEGO), The Entrance (Heineken), The Force (Volkswagen), Tick (Canal+), Welcome Back (T-Mobile), Write the Future (Nike), and more. Viewer discretion is advised. Contains graphic violence, offensive language, and mature themes. 
#15716/0635   46 minutes 2011  $229.95 

Why do businesses promote their goods? To sell more, of course - but it’s not as simple as that. There are different reasons requiring different solutions: a different "promotional mix".

PART 1: Introduction to promotion/advertising. In this part we look mostly at advertising, in all its forms including TV, radio, billboards, cinema and press - and also the internet, which now threatens the existence of some of the old media. What does the internet offer compared to older media? 15 minutes

PART 2 Other parts of the promotional mix. (apart from advertising, covered in Part 1): including direct marketing (mail, email & social media), public relations, sponsorship and point of sale. Above the line and below the line: what do these terms mean? Do they apply these days? Marketing Ethics: large companies are very hot on "responsible marketing", but how much is real, how much PR whitewash? 15 minutes 
#15714/2047   30 minutes 2013  $279.95 *Streaming available 

Today, consumers are continuously exposed to advertising. Therefore, it's imperative that advertisers understand the psychology behind buying motives when creating advertising and buying media. Discussed are the psychological dispositions of different consumer groups and the rationale behind common creative appeals. Shows research-proven psychological insights used in selecting traditional media as well as Internet advertising, permission email, and social media. Includes print ads, TV commercials, Internet ads and short comments by advertising professionals. This video is fast-pasted in HD to keep student interest. *Sub-Titled

*A full-length preview of this title is available upon request 
#15692/0495   22 minutes 2014  $209.95 *CC *Streaming available 

Digital technology has transformed the way companies use traditional media such as TV, radio, and print while simultaneously introducing Web sites, social media platforms, and mobile apps to the marketing mix. This timely two-part series will show viewers how to put online and mobile media to work expanding and enhancing customer/company relationships as consumers continue to seek out products and services whenever they want them and wherever they are.

The use of social media to promote business is one of the fastest-growing areas of marketing today. When used correctly, popular social media platforms offer the ability to connect - easily, affordably, and directly - with customers and prospects to build brand awareness and loyalty, improve customer service, and much more. How, then, should a company go about implementing social media as a part of its marketing mix? This program clearly and concisely explains how to get started with social media; make the most of Facebook, Twitter, LinkedIn, Pinterest, Instagram, and Yelp; and develop and manage a comprehensive social media marketing strategy. 30 minutes
*Click here to VIEW CLIP

There was a time when companies debated whether having a Web site would be useful in an overall marketing strategy. Today, a business Web site paired with a mobile app and supported by a nuanced online marketing strategy is a necessity in order to serve an increasingly technosavvy customer base. This program gives a detailed overview of how companies can create and maximize an online/mobile presence starting with the basics - goal-setting, search engine optimization, the user experience, and traffic analysis - and finishing with more advanced promotional considerations such as Web site tie-ins (e-newsletters, blogs, social media); mobile apps; online/mobile/offline advertising (Google Ad Words, Facebook Mobile Ads, QR codes); and text message marketing. 25 minutes
*Click here to VIEW CLIP

#15688/0635  2014  $269.95 *CC 

Ten trillion dollars in Americans’ retirement savings are invested in large and small accounts managed by banks, brokerages, mutual funds, and insurance companies. But whether your IRA or 401K will assure a safe retirement is largely a gamble. Building off reporting from the groundbreaking special Money, Power and Wall Street, FRONTLINE raises troubling questions about how America’s financial institutions protect our savings. The Retirement Gamble reveals how fees, self-dealing, and kickbacks bring great profits to Wall Street while imperiling the prospects of a secure future for individuals. The film questions who has the consumer’s best interests in mind, and whether there is a better way to manage our retirements. 
#15591/1725   60 minutes 2013  $139.95 *CC 

This program offers information and insights on how facilities can develop a social media strategy that enables them to connect with their existing members, attract prospective members, and track these interactions as leads and sales for their business. Looks at several of the most popular social media platforms (e.g., Twitter, Linkedin®, Facebook®, Foursquare®, Pinterest®, etc.) and points out the opportunities as well as the challenges that exist for leveraging this particular marketing channel. Also discusses how use of social media can be used to increase membership.

Among the topics covered:
*Why group ex?
*Social media
*Lead generation & retention
*Digital Technology
*Club One Fitness Mobile app: keep members connected from mobile devices
*New Club One Fitness website
*Facebook: our main social media channel
*Youtube: increase SEO, retention, and engagement
*Online group purchasing
*Other uses of new marketing technology: direct mail using Advercor 
#15582/0463   97 minutes 2013  $99.95 

One summer morning, Kevin Morrissey, managing editor at the Virginia Quarterly Review, walked to an abandoned coal tower, then dialed 911 to report a shooting before turning his gun on himself.

After hearing evidence of discord between Kevin and his boss, Kevin’s sister Maria contacted the Workplace Bullying Institute and agreed to use Kevin’s case to pursue protective legislation.

Even before Kevin’s death, filmmaker Beverly Peterson had been exploring workplace bullying, a condition which afflicts millions of Americans and can lead to severe anxiety, depression, and debilitating physical harm. After hearing of Kevin, Peterson traveled to Virginia to follow the story and developed a film that examines Kevin's case.

What Killed Kevin? is a documentary that ultimately questions the nature of bullying itself.

"Illustrates how complicated human relationships can appear when examined in depth." The Washington Post

"What Killed Kevin? is an excellent starting point for exploring . . . complexities of credit and blame and taking the conversation about workplace bullying one step further." The Huffington Post

"What Killed Kevin? is a documentary that must be watched by anyone who wishes to understand why society’s intensive anti-bullying efforts have been failing."
Psychology Today

"Even if this thought-provoking film offers more questions than answers, it serves as a viable starting point for intense dialogue about workplace bullying." Booklist 
#15579/0605   47 minutes 2012  $409.95 

A set of five 60 minute programs that describe how America's fiscal fallout triggered a global crisis.

The five programs in the series are:

An investigation of how the economy went so bad, so fast, and what Federal Reserve Chairman Ben Bernanke and Treasury Secretary Henry Paulson didn't see, couldn't stop, and weren't able to fix.
Tracks the politics behind America's mountain of debt. Is this crisis far bigger than our current financial mess?
Goes inside the saga of Ken Lewis and Bank of America; from the start, the Merrill deal was troubled … then the government took over.
*Click here to VIEW CLIP
In the midst of the 1990s bull market, one lone regulator warned about the dangers of derivatives - and overnight became the enemy of some of the most powerful people in Washington.
As the nation faces yet another round of fiscal crises, this program investigates the inside history of how Washington has failed to solve the country's problems of debt and deficit. 
#15573/1725   300 minutes 2013  $129.95 *CC 

Excellent telephone customer service doesn’t just happen. It requires dedication, skill - and enthusiasm. Your voice, responsiveness, and product knowledge are the only tools you have to convey the right impression and build customer loyalty over the telephone.

Our comedic hosts have a lot of fun with this subject, but their underlying message is sincere: telephone customer service is an important job and it has to be done well. You don’t get a second chance once a customer hangs up - unless you leave that customer with a good feeling and the desire to do business with you again.

The "customer" part of telephone customer service:
*The greeting *Listening skills *Telephone courtesy

The "service" part of telephone customer service:
*Product and system knowledge *Complaints *Problem solving

This new release portrays traditional and nontraditional customer service roles, ranging from a mail order company to a medical setting, from a corporate admin to a warehouse supervisor. These different scenes show that everyone in the organization has customers - even if they are your "internal customer" coworkers.

Our narrator hosts also touch on the finer points, such as upselling and cross-selling (when an additional product or service would better satisfy customer needs). And they explain how to handle angry or dissatisfied customers in a way that both solves the problem and ultimately strengthens the relationship.

Telephone customer service takes skill and finesse. This video conveys the communication skills and positive attitude necessary to provide service - and project that warmth in your voice, call after call!

[CC] Closed Captioned 
#15518/1005   17 minutes 2013  $259.95 *CC *Streaming available 

*Featuring Dr. Andrew Zolopa of the Stanford University School of Medicine.

While not transmitted through casual contact, bloodborne pathogens present a risk in just about any workplace. That’s why it’s important to train all employees, not only those in positions where exposure hazards are a routine part of their jobs.

*Engineering Controls
*Work Practice Controls
*The *Universal Standard"
*Personal Protective Equipment (PPE)
*Hepatitis B Vaccine

This video explains methods for controlling occupational exposure and disposing of potentially contaminated materials. And it offers specific emergency procedures to follow if an exposure incident unfortunately occurs.

*Closed Captioned
*Also available in a CLINICAL VERSION 
#15517/1005   17 minutes 2013  $219.95 *CC *Streaming available 

*TELLY Award Winner!

Loyal, happy customers and clients are the foundation of your success. The best customer service is how they get that way! Your business or organization wouldn’t exist without your customers. But sometimes this all-important fact gets lost in the demands of daily activities.

This award-winning video is the solution. Great for new hires or energizing your current team, it uses humor to show employees that being good at customer service (and taking pride in their work) is not only a job requirement but can be personally satisfying as well.

The "customer" part of customer service:
*Greet the customer *Connect with the customer *Respect the customer’s priorities and time

The "service" part of customer service:
*Listen and evaluate *Meet the customer’s needs *Know your business

Viewers will enjoy the amusing story of two co-workers who start their day experiencing bad customer service as customers themselves. Comparing notes, they enter a friendly competition to see who can offer the best customer service that day on the job. As they demonstrate sales skills and handle rushed (even unhappy) customers, their fun rivalry reminds employees that customers are people too. And it makes the point to employees that their peers are counting on them as well.

In fact, co-workers are also customers. Everyone has "internal customers" when helping other employees meet common goals. And every employee represents the organization when encountering outsiders, whether or not customer service is a major part of their job description.

This brand new release is just the ticket for a lively training session - and lasting lessons learned about providing the best customer service ever!

[CC] Closed Captioned 
#15516/1005   18 minutes 2013  $259.95 *CC *Streaming available 

Presents pricing formulas, strategies and pricing case studies:

PART 1 (9 mins): Introduction to Price: Basic pricing formulas explained. Price & Income Elasticity Of Demand. Normal goods and Inferior Goods. The Price Plateau.

PART 2 (11 mins): Pricing Strategies:. Cost Plus, Penetration, Predatory, Promotional pricing, plus examples. Also: psychological pricing and differential pricing. What do we mean by "skimming the market"?

PART 3 (15 mins): Pricing Case Studies:. The catering trade: how do rising costs affect pricing strategies? Innocent Drinks command a premium price, but have new products undermined their usp? 99p Stores use price as a strategic weapon. Ryanair a classic case of penetration pricing. Diesel uses its brand image to charge top prices. But "price" can have damaging social effects: we look at cheap alcohol sales in supermarkets and energy sector pricing. Is it effectively a monopoly? 
#15493/2047   35 minutes 2013  $289.95 *Streaming available 

Presents three case studies:

PART 1 (7 mins): Extension Strategies: Skoda: how did Volkswagen reinvent the Skoda brand? Famous Failures! How some brands went "a stretch too far", including Harley Davidson perfume, yoghurt from Cosmopolitan magazine and mountain bikes from gun makers Smith & Wesson.

PART 2 (9 mins): Long Lives, Short Lives, Reincarnations: The Mars bar. What is the secret of its longevity? Cadbury’s Fuse went off like a rocket but fizzled out - but Wispa came back from the dead. Lyle’s Golden Syrup has hardly changed in 100 years!

PART 3 (6 mins): New Product, Same Brand: Call of Duty is the masterbrand for a range of products - critics accuse Activision of "diluting the brand". Activision says: just look at sales! Special Editions is another way of getting new life out of an old product - but for the Queen’s Jubilee 2012 not everyone was amused.
#15492/2047   22 minutes 2013  $289.95 *Streaming available 

An exploration of what most marketers would regard as the most important element of the Marketing Mix: Product.

PART 1 (15 mins): All About The Marketing Mix: Product. An introduction into the essentials of "product".
What is value analysis? How is it done? What is the product life cycle? How can a business extend the life of a product? What is meant by brand extension? Also includes the Boston Matrix as a way of analysing a product portfolio.

PART 2 (8 mins): Case Studies In Value Analysis. Apple iPad compared to the Panasonic Toughpad. Tesco’s Everyday Value range.

PART 3 (8 mins): Cash Cows, Stars and Dogs
Coca Cola is the cash cow that has funded new products, including "dogs"such as New Coke and Dasani in UK. Apple’s come-back cash cow was the iPod, but that has been superseded by iPhone and iPad. McCain Foods’ Oven Chips are the cash cow that has funded many variants. 
#15491/2047   35 minutes 2013  $289.95 *Streaming available 

This program explores the cultural factors that impact on negotiations and decision-making. It demonstrates how teams of experienced managers from the United States, South America, and Japan, all working for the same multi-national company, attempt to solve a product failure dilemma. The non-scripted deliberations bring out striking ethical and cultural differences in communication styles, teamwork, and leadership styles. The divergent approaches of the three management teams reveal subtle cultural assumptions that real-world decision-makers rarely recognize and seldom understand.

On Line supplementary resources outline suggest activities and provide learning modules about fundamental concepts in intercultural relations. These modules explore the dynamics of the management team's deliberations through exercises, text, animations, and video. 
#15426/0937  2004  $479.95 

Kalmar, a small town in the south of Sweden, is in dire need of an economic boost. In the face of unemployment and a dwindling population, local authorities signed an agreement with ambitious Chinese businessman Luo Jingxing to set up a commercial center in Kalmar. This amusing and relevant film shows the problems that emerge when the tigers of the developing world try to expand into Europe, and the realities of idealized globalization projects that may not always unfold as planned.

The inhabitants of Kalmar prepare happily to receive their new neighbors, but cultural differences soon rise to the forefront. The strict Swedish Health and Safety Inspectorate clashes forcefully with the Chinese desire to complete the work quickly. The Chinese workers aim to begin work without permits and balk at being asked to work with proper shoes. The venture, which pits Chinese raw capitalism against Swedish bureaucracy, ultimately leads to a failed project, the loss of money, and negative consequences for both parties. In the end, the harsh reality of the cultural clash defeated this vision of globalization.

"A revealing and significant examination of what happens when two cultures try to execute a contemporary globalized economic plan. . . The film is highly recommended for illustrating the real nature of 21st century globalization and its discontents."
David Eller, Anthropology Review Database 
#15382/0605   52 minutes 2011  $409.95 

Whether it happens in person, by telephone, or online, good customer service is vital. In fact, it’s just as important as advertising or product quality in building a company’s reputation and it can decide, ultimately, whether or not that company will survive. This three-part series illustrates best practices for delivering effective customer service, focusing on what an individual employee can and should do to improve his or her attitudes and behavior toward the customer. Each episode features dramatizations that help to illustrate real-world lessons, while easy-to-read text summaries follow each segment, enabling viewers to further consider and discuss concepts.

*Viewable/printable educational materials are available.

There are three 20-minute programs in the series:

One shopper wants a price quote, another needs something that’s shelved too high. Two more customers are waiting for items from storage, and there’s a huge line forming at the front counter. It’s another crazy day in customer service - a department that can make or break a brick-and-mortar business. Whether you’re working the sales floor, waiting tables, or running a cash register, you’ve got to emphasize the "service" in customer service, thereby ensuring a loyal and ever-expanding base of patrons. This video shows employees how to achieve that goal, using lively animation, no-nonsense explanations, and clear, entertaining dramatizations. Topics include creating a good first impression, developing a professional and outgoing attitude, following customer service procedures in a logical manner, and handling conflict calmly, confidentially, and respectfully.

We’ve all experienced it - the frustration of dealing with a company or organization over the telephone. Being put on hold or transferred again and again, often without finding an answer or solution, is enough to drive anyone crazy. Now, switch places - imagine you’re being paid to help customers by phone. What can you do to ease their aggravation, address their queries, and solve their problems? If a conflict emerges, how will you untangle it without the benefit of face-to-face interaction? This video provides answers to those questions, guiding trainees with simple dramatizations, concise explanations, and hip animation. Offering an overview of the basic components of a telephone support system, the video emphasizes the importance of active listening, documentation, and multitasking, while helping viewers recognize the communication barriers inherent in telephone technology.
*Click here to VIEW CLIP
Helping people via the Internet might sound easy, but in fact, many customers expect more from a digital interface than they do from in-person or telephone venues. And because folks can take their business elsewhere with one swift click or keystroke, competition for online customers is fierce; anyone tasked with keeping them happy is on the front line of a company’s battle to succeed. Using eye-catching animation, down-to-earth explanations, and illustrative chat excerpts, this video presents the best ways to assist customers who sign in rather than stroll in. Topics include the basic parameters, functions, and fine points of live chat, which enables a trainee become the "voice" of his or her company; the ways in which social media platforms like Facebook and Twitter can play a role in effective customer service; the importance of e-mail etiquette; and the methods by which a service representative should deal with online behavior that becomes upsetting or offensive.
*Click here to VIEW CLIP 
#15350/0635  2012  $379.95 *CC 

Like it or not, on the job, appearance matters! But what's the right look for YOUR workplace? Or your NEXT one? Learn about the four levels of business dress, tips on accessories and grooming, and how to build an affordable wardrobe. *Sub-titles

#15312/1120   17 minutes 2013  $139.95  Grades 7 to Adult *CC *Streaming available 

Where is the best place to spend an advertising budget? Though newspaper circulation is falling, most adults still read the paper, while the popularity of print magazines is increasing, and readership of online media has exploded. This program explains different types of print and digital media formats and the benefits of advertising in each. The relative cost of placing classified and display ads in daily, weekly, and shopper newspapers is compared, along with the marketing difference between buying space in general interest, special interest, regional, and B2B magazines. Online coupons and other advantages of advertising on Web sites is also covered.

#15276/0495   21 minutes 2011  $179.95 *CC 

Like it or not, studies show that our appearance, body language and other mannerisms are incredibly important to how someone perceives us. In this video, you will receive tips on grooming and basic styles of dress. You will also discover how verbal and non verbal communication, body language, and posture can impair or enhance your overall image. So whether you’re seeking your first job, starting a new job, or just trying to get ahead on the job, don’t get a second chance to make a good first impression.

*Includes Instructor's Guide 
#15264/1280   32 minutes 2013  $149.95  Grades 7 to Adult *Streaming available 

Starting out as an English teacher and small-scale website builder, Jack Ma became China’s first Internet entrepreneur, gradually assembling the Alibaba Group - a digital empire that faced off against eBay and won. This award-winning independent film was created by an American who worked in Ma’s company for several years. It draws on a vast archive of footage shot between 1995 and 2009, presenting a candid portrait of the visionary businessman and documenting Alibaba’s journey from scrappy startup to stratospheric success. The result is an astonishingly relevant chronicle, told from the standpoint of an American fly on a Chinese wall, so to speak - an eyewitness account of the strategies Alibaba put in place during the period in which China’s economy began to rival that of the U.S. 
#15221/0635   76 minutes 2012  $229.95 

Featuring technical interviews and practical demonstrations, this set introduces jidoka and shows how the manufacturing approach is used to produce smart machines and robots that work without human assistance. Discusses the role of human operators, considers the use of sensory-linked computer or cell controllers to stop production in problem situations, and encourages the gradual development of an automated system in which machines and robots are slowly introduced and provide assistance to people.

#15145/0353   120 minutes 2012  $439.95Adult 

The Globally Harmonized System (GHS) is an international approach to hazard communication, providing a new system for classification of chemical hazards, and a standardized approach to labels and safety data sheets. OSHA is requiring that employees are trained on the new labels (e.g., pictograms and signal words) and Safety Data Sheet format.

You may begin to receive products that have the new GHS label and SDS format soon, so it’s important to ensure that employees are familiar with these new communication tools.

This exciting new "GHS Labels and Safety Data Sheets" training program - delivered on two DVDs 14 and 10 minutes - will help your employees: Understand the new GHS label elements; and, Identify the new GHS pictograms; Read and interpret the new GHS Safety Data Sheets.
#15108/0490   24 minutes 2012  $679.95 *CC *Streaming available 

With the emergence of social media technology and the Internet now dominating global communication, this expert-led program shows why online marketing is a vital part of every business model. Director of 2 Sticks Digital, Tim Martin, and the University of Melbourne's Dr. Brent Coker, explain concepts such as search engine optimization, pay per click, viral and email marketing, as well as how to implement and measure an online marketing campaign. While online success is difficult to predict, viewers will discover that innovative and flexible marketing strategies are crucial to surviving in the digital world. 
#15101/0545   18 minutes 2012  $129.95  Grades 8 to Adult 

Ethics matter. It’s not just the big scandals you see in the news, but the small everyday decisions that add up, too. In fact, that’s where you need to draw the line - with the little things - before serious damage is done.

These videos follow four realistic scenarios that demonstrate the importance of basic values such as respect for others, fairness, and honesty. And they teach a three-part decision-making process that helps employees find their way to a solution even in complex situations where the right answer doesn’t come easily.

In WORKPLACE ETHICS (*WINNER 2013 PLATINUM REMI), Employees will learn to recognize behaviors that may do harm, determine whether they are personally responsible to take action, and compare possible outcomes to select the solution that best repairs the ethical breakdown while protecting the integrity of the organization. #15078 16 minutes
*Click here to VIEW CLIP

MANAGING ETHICS brings managers and supervisors into the same situations from our introductory video, WORKPLACE ETHICS, and supplements their ethics training with ethical leadership skills necessary for maintaining an ethical workplace. .

Your managers and supervisors will learn how to share core values in ways that employees can personally understand, live the values themselves every day, and take appropriate action - by acknowledging positive behavior or promptly correcting ethical lapses. #15079 17 minutes

Ethics shouldn’t be taken for granted. Without constant attention, ethical standards can be weakened by small decisions that add up. Give your managers the tools they need to uphold standards and protect the integrity of your organization.

Each of these two programs - WORKPLACE ETHICS for employees and MANAGING ETHICS for managers and supervisors - can be purchased separately.

*Includes Guides 
#15080/1005   33 minutes 2012  $539.95 *CC *Streaming available 

Working well with others is critical to professional success, yet many people struggle with "authority issues" that can block their progress. Professor Gruenfeld combines research on the psychology of power with the acting skills of the theater to illustrate how our nonverbal behavior affects how we are perceived in a hierarchy - far more than the words or arguments we use. In fact, she notes, our words account for only 7% of our argument's impact.

The good news is that we can control how we are perceived by using our body language to influence others. From how we hold ourselves to how we speak, Dr. Gruenfeld explores the ways to "play high" when we want to be authoritative, and "play low" when it's more advantageous to be approachable. In the end, she notes, we're judged not on the quality of our argument, but on how we act and how we make others feel.

Deborah Gruenfeld is a professor of leadership and organizational behavior at the Stanford Graduate School of Business. She received her BA in psychology from Cornell University, her MA in journalism from New York University and her PhD in psychology from the University of Illinois. 
#15076/1005   59 minutes 2012  $139.95 *Streaming available 

This program explores bodily communication, including gestures and postures; proxemic communication; and tactile communication, or touch. It considers the communicative functions of each form of nonverbal communication, examines the role of each in interpersonal interactions, and discusses key concepts. The DVD includes commentary from experts in such areas as business, management, jury selection, dating, psychology, and nursing and offers entertaining, illustrative vignettes.
#15042/1883   28 minutes 2010  $319.95 *CC *Streaming available 

Introducing nonverbal communication, this program explores vocal cues, facial expressions, and eye behaviors. It offers relevant definitions; considers the communicative roles and functions of each form of nonverbal communication; and covers such topics as Ekman’s seven categories of communicative meaning in facial expressions, facial deception, and the eye behaviors identified by research. The DVD includes entertaining, illustrative vignettes and offers commentary from experts in such areas as law enforcement, jury selection, dating, nursing, business, management, and psychology.
#15041/1883   30 minutes 2010  $319.95 *CC *Streaming available 

Strengthen every teacher-mentor’s capacity to provide constructive, meaningful support to entry-level teachers! Offers staff developers the materials they need to help experienced and novice mentor-teachers acquire the six essential behaviors of high-performance mentors: committing, accepting, communicating, coaching, learning, and inspiring.

Workshop facilitators will be able to introduce the author's high-performance mentoring framework and engage participants in discussions about:
*The four stages of the mentoring relationship
*Understanding beginning teachers and related learning levels
*Methods to increase mentor/mentee commitment
*The influence of beliefs on the mentoring process
*Mentoring as a path to professional growth

The package includes:
*The DVD that features James B. Rowley discussing the essentials of high-performance mentoring and shows mentors demonstrating practical mentoring strategies
*A companion DVD with navigation menu for easy stop-and-search control of the video content
*A step-by-step Facilitator's Guide with segment prompts, workshop outlines, extended workshop activities, key points, and discussion questions.
#14997/1883   47 minutes 2009  $499.95 

Talk about teamwork? Can it get any better than this? In 2010, millions of people throughout the world were captivated by the extraordinary teamwork demonstrated in the successful rescue of 33 Chilean miners. CHILEAN MINE RESCUE: THE UNSTOPPABLE TEAM is a dynamic and compelling video accompanied by a comprehensive Leader's Guide and PowerPoint slide presentation. These tools are the foundation for a successful workshop that will help team leaders at all levels understand how to:
*Clearly define a common goal and rally people around the goal by creating a vivid connection to the larger purpose of your task.
*Effectively reinforce and communicate the vision to keep your team united and inspired.
*Identify and leverage the skills and capabilities of your team members.
*Forge partnerships and alliances to expand your capabilities.
*Stay open to new ideas, emerging leaders and alternative solutions.



*The review below is by Dr. Sondra Thiederman - author of MAKING DIVERSITY WORK: Seven Steps for Defeating Bias in the Workplace.

"33 miners buried a half-mile beneath a parched desert, dehydration, broken drills, a new baby named Esperanza - what, you might be wondering, does all that have to do with inclusion much less bias-reduction?

The answer: Everything. This engrossing video, you see, is about melding diverse thinking styles and disparate resources to reach a common goal. If that isn't inclusion (and a great way to reduce bias), I don't know what is.

One complaint I often get from potential clients is that they are tired of hearing the word "diversity." It's not, in most cases, that they don't want to talk about diversity/inclusion itself, but merely that the word has come to be associated with skills that are soft and concepts that no longer resonate with their teams.

If that is the case in your workplace, I recommend you use the Chilean Mine Rescue video as a way to approach diversity from a new direction. For example, when the Leader's Guide talks about the importance of seeking out diverse resources, you can generate a discussion of what resources - in terms of diverse thinking styles, background, or experience - are available in your workplace." 
#14991/0133   20 minutes 2012  $649.95 *Streaming available 

In these two 30-minute programs, students will see examples of common work conflicts as they watch the interaction between the employees of a video production company, their boss and a new client who has entrusted them with an important project.
#14943/0483  2004  $229.95  Grades 7 to Adult *Streaming available 

This program with functional oral skill building allows ESL/EFL students to "break the code" on global communicative styles. Viewers report that it also improves cross-cultural understanding in multinational classes and teaches students to "style switch" based upon the context in which they find themselves.

Designed for intermediate to advanced college/adult language learners, Intensive English Programs, ESL/EFL educators, linguistics departments, corporate training settings, international agencies, multicultural trainers, etc. Can be used as a core text in an advanced speaking skills class, as a reference tool in language laboratories, for self-study, and for workplace training.

The Conversational style inventory is an assessment tool that calculates individual communicative style preference and measures capacity for comfort and compatibility with other global styles. A 20-question format, it comes with a scoring rubric and bar graph charts for easy classroom or workshop posting. Suggested for use prior to viewing videos. Evokes animated discussions.

"Conversational Styles around the Globe" (Part one) uses the metaphor of three popular sports to highlight differences in pacing, topic changes, interruptions, body language, level of participation, turn taking, overlapping, and rapport among speakers around the world. Contrasting communicative styles are analyzed on film using the classic values clarification activity of Alligator River.

Conversational Style in the U.S.A." (Part Two) takes advanced ESL/EFL students through 12 functional steps to learning the conversational style of American English (represented by the sport of basketball). Steps include: interrupting politely, asking the right questions, using a hesitation techniques, using backchanneling, understanding body language, being direct, etc.


Bowling represents "high considerate" characteristics (term coined by Deborah Tannen) as found in Japan, Korea and other Asian cultures. As in the game of bowling, turn taking, polite watching and waiting, single player on the floor, are major features of "high considerate" style.

Rugby represents "high involvement" characteristics (Deborah Tannen) as found in Latin American, Middle Eastern, Mediterranean, African, Eastern European and other cultures. Features such as interruption, overlapping, constant change of topic, variety in pitch and volume, and exaggerated use of body language appear in these cultures, corresponding to the intensity of the sport of rugby.

Basketball represents a hybrid of the above two styles, partly "considerate" and partly "involvement". Modern American English reflects such a hybrid, where interruption is tolerated (stealing the ball) and dribbling (hesitating), shooting for the hoop (making your point) and passing the ball to another player (including others in a conversation) are regular features.

The sports analogies help language learners to concretely grasp deep underlying patterns of communication across cultures. The use of sports provides a visual anchor to train viewers in 'code-switching' (adopting a new communication pattern) based upon the cultural setting they find themselves in.

Video is the perfect medium for visual insight; hence, this film makes use of three sports as analogies of cultural tendencies in communication patterns.

*Includes downloadable transcript with Teaching Guidelines 
#14934/1907   108 minutes 2010  $259.95 *Streaming available 

This video is designed for ESL speakers who need practice in pitch, intonation, voice projection, syllable stress, pronouncing numbers and percentages correctly. Building confidence in a second language is emphasized throughout the video, which ends with an informative speech modeling the skills taught.

Tips are given for connecting with a Western audience, such as:
*using appropriate facial expressions, eye contact and body language
*using a microphone and a podium to the best advantage
*using notes or presentation software such as PowerPoint
*creating ‘catchy’ titles to attract the attention of your audience
*dealing with stagefright

This program is appropriate for:
Workplace/Business English communications
International Medical and Legal Professionals
International Teaching and Research Assistants
Academic presenters, University professors
NGO directors and diplomatic envoys
International conference or symposium presenters

*Closed Captioned 
#14933/1907   38 minutes 2005  $259.95 *CC *Streaming available 

What does it mean for developing-world workers when prices for clothing and fabric keep dropping? What happens when Westerners buy more and more, driving up demand? How does ecological impact fit into the equation? Global in scope, this three-part series explores the ethical and environmental fallout of large-scale textile production. It follows the work of manufacturers in the U.K. and Bangladesh as it investigates the consequences of ultra-cheap labor and supply systems. In addition, it examines fair trade initiatives developed in response to industry abuses, inequities, and hazards. A crucial resource for economics, sociology, and environmental studies!
Three 25-minute programs:

THE COST OF CLOTH: Ethical Textiles
Filmed in Bangladesh, one of the world’s most active textile-producing countries, this program explores the social cost of the textile industry, which benefits mostly Western consumers and capitalists while creating oppressive environments in the developing world. Using eye-opening footage shot inside a number of Bangladeshi textile factories, the film explores issues of sweatshop labor - including poor working conditions, unfair wages, and the right to unionize - and asks viewers to consider where the responsibility for improving industry practices should lie. The program then compares the social impact of mass-scale textile production with the benefits brought to a small rural community in Bangladesh by a fair trade textile initiative.

ECO-DESIGN: Ethical Textiles
The Western world still struggles for long-term solutions regarding carbon emissions, energy consumption, and waste disposal. A number of industries, including textile manufacturing, are at the heart of this dilemma. But Finisterre, an outdoor clothing maker, has fearlessly taken on the issue by creating an eco-friendly surf-wear brand. This program follows the workflow of the company from its headquarters in Cornwall, Great Britain, to fabric suppliers in Japan and manufacturers in Portugal. Viewers are shown how Finisterre reduces its ethical and environmental impact as it rigorously evaluates the use of energy and materials - not only in isolated locations, but throughout the design, manufacture, transportation, and use of its products.

What would happen if we changed the way our clothes are made and sold? If we used different fibers or different agricultural techniques? If we insisted that facilities which produce textile products dispose of chemicals and materials properly? This program assesses the environmental impact of the textile industry both in the U.K. and abroad. It explores the ecological footprint of textile production in Bangladesh, and shows how the true cost of cheap textiles is being felt by the very poorest living downstream from polluting textile factories. It also looks at how companies are working to reduce the harmful results of their presence in the ecosystem by using state-of-the-art water recycling plants and by making better use of their waste streams.
#14895/0635  2012  $499.95 

With tips and advice from career counselors, human resources reps, new employees, and seasoned business professionals, this three-part series takes a common sense approach to the details of job success. Each program provides essential information on the big issues (dress codes, asking for a raise) as well as on matters seldom covered (dealing with office politics, surprise visits from higher-ups). Engaging graphics make pertinent points easy to remember, and anecdotes from a focus group of young professionals give real-life context to expert recommendations. The importance of good interpersonal skills and having a positive attitude is promoted throughout.

Three 25-minute programs:

Being well dressed is only one part of presenting a good workplace image - what if you’ve done your best to maintain fast-track skills and are then asked to perform a menial task? This program guides viewers through a breakdown of just what constitutes career-appropriate demeanor. With an emphasis on having a good attitude, the video discusses handling mistakes, determining dress codes, staying abreast of industry trends, workspace appearance, and even kitchen etiquette. A list of specific - and learnable - leadership qualities is provided, while a group of young professionals recounts anecdotes of workplace successes and mistakes throughout.
*Click here to VIEW CLIP
Because career success can depend just as much on getting along with colleagues as it does on job knowledge, this program addresses the issues that most frequently come up when working in groups. Through input from human resources reps, viewers learn how to handle conflict, gossip, and office politics, determine the types of information that should and should not be shared with their supervisors, and understand their organization’s chain of command. The video also covers in-office and virtual meetings (where to sit, what to say, conversational protocol), taking time off, ethics, bullying, and harassment; and a group of young professionals share examples of bad behavior in meetings.
*Click here to VIEW CLIP
How should you balance social media and your job? What’s the best way to ask for a raise? Who should pick up the tab for a business lunch? In this program, both business experts and a focus group of young professionals advise viewers on the proper way to conduct themselves in different types of work-related situations. Among the many topics covered are nonverbal communication and "personal space", handling dissatisfied callers, when and how to interrupt a busy colleague, composing professional emails, asking for a raise, and managing time effectively. The focus group also offers tips and anecdotes on what not to do at work.
*Click here to VIEW CLIP
*Includes viewable/printable Instructor’s Guides
#14890/0635  2012  $369.95 *CC 

Walking a fine line between value and luxury, Target stores mimic the prices of a big box discounter while retaining the sense of an urban boutique. This CNBC Original documentary examines the unique, dichotomous strategy that has enabled the company to avoid many of the problems of its competitors. The report provides an overview of Target’s 100-plus-year history, beginning with the extraordinary salesmanship of George Draper Dayton, moving on through the landmark year of 1962 which saw the first appearance of the Target name as well as the origins of rivals Walmart and K-Mart - and spotlighting Target’s prosperity today. With keen insight from CEO Gregg Steinhafel, the program reveals how Target became both tastemaker and low-budget retailer while continually reminding its customers to "Expect More, Pay Less." 
#14868/0635   44 minutes 2011  $229.95 

In 2004, CNBC’s David Faber gave viewers an unprecedented look inside the world’s largest retailer in THE AGE OF WALMART. Following up five years later, Faber examines Walmart in a much different context - one shaped by increased criticism, an onslaught of lawsuits, and a plummeting stock price, all of which have prompted a quest for re-invention among the highest levels of the company. This CNBC report describes Walmart’s realization that it was losing eight percent of its customers due to bad publicity - and how it undertook an extreme makeover of its image and stores. Also explored in the video: political currents running counter to Walmart’s low-cost business model, the retailer’s growing presence in China, and the controversy over its ongoing U.S. expansion - which some communities have forestalled or even prohibited. 
#14866/0635   65 minutes 2009  $229.95 

What is the purpose of finance in human societies, and what principles should guide investing and trade? Can definitions of wealth be expanded to include clean air and water, and the quality of daily life? In this nine-part series scholar and producer Hazel Henderson interviews key figures in the ethical economics movement. Each program identifies ways to bring financial practices into alignment with social values, helping to create an environmentally sustainable future.

There are nine 29 to 33 minute programs in this series:

*Detailed descriptions of each program are available
#14820/0635  2010  $1,149.95 *CC 

Make a positive impact on our service today! A new series of customer service scenarios, designed for today’s high-efficiency, money-saving training needs.

SERVICE IMPACT is a series (also available separately) of training videos created by Service Strategies Corp., one of the top training, certification and consulting companies. You’ll benefit from Service Strategies’ decades of hands-on experience and expertise. Featuring engaging, lifelike scenarios and highest quality production, training will be enjoyable - and highly effective. This series is highly versatile, designed to be used for meeting openers, training, and more! And with a feature-packed facilitators guide on CD-ROM, you’ll have all the tools you need to make training easy - and successful. Priced for today’s streamlined budgets, you’ll enjoy all these benefits while saving 60% off the typical price of a training program.

This series consists of five customer service training videos five minutes each:

Discover how to be honest about service problems - and boost your company’s image! A new customer service scenario, designed for today’s high-efficiency, money-saving training needs. This program teaches: Never lie to customers; Take responsibility for mistakes; Take immediate corrective action; Safeguard internal information; and, Don’t reveal information that could damage your company’s reputation.

Bridge cultural and communication differences with the universal language: great service! This program teaches: Avoid slang - use proper language; Be patient with accents, unfamiliar terms; Speak slowly, clearly; Respect and appreciate the customer’s effort to learn your language; and, Reframe and seek alternates to barriers.

Discover how to see all sides of the customer experience - and achieve first-class service! You’ll discover the secrets of improving customer satisfaction by seeing all facets of the client experience. This program teaches: Avoid focusing on single components of service; Focus on measurable results; Learn to measure multiple facets of service; and, Balance a variety of measurable dimensions for excellent service.

The customer service field guide: discover how to identify and work with different types of customers and co-workers! This program teaches: Learn how to recognize the competency and skill of customers; Learn how ecognize the competency and skill of co-workers; Know when customers or co-workers are conscious - or unconscious - of their skill level; Be better able to help customers, based on skill level; and, Be better able to help co-workers, based on skill level.

Caution! Find out how to calm - and not to calm - the caustic client! The program teaches: Allow customers to vent; Acknowledge customers’ feelings; Take ownership of the issue; Avoid blaming the customer; Focus away from emotions, toward issues; and, Collaborate with customer to solve problem.

*Easy-to-use - includes facilitators manual designed by service experts
*Highly engaging - quick-paced, lifelike scenario gains and retains attention
*Save money - all the quality at 60% off the typical price
*Save time - quick program for efficient learning and behavioral change
*Versatile - use for meetings openers, training sessions, and more

Also, broadcast-quality DVD filmed in HD with professional cast and crew
Facilitators guide on CD-ROM (Activities, Discussion Questions, Student Worksheet, PowerPoint file, Pre and Post- Training Assessment)

Education 20%
Government 10%
Non-Profit 10%
#14770/0577  2009  $1,209.95 *CC *Streaming available 

How is a good idea for a computer application turned into a tangible, functioning product? This program studies the iPod and iPad app development team at Bjango to show how an Information and Communication Technologies project is successfully managed. The video follows the stages from conception and planning to building, testing, implementing, and evaluating the finished product, looking at the personnel, tools, and methodologies used along the way. Gantt charts, collaborative software, systems analysis and planning tools, and formal documentation are shown in action, and the importance of teamwork and conflict resolution is emphasized. 
#14761/0545   20 minutes 2011  $129.95  Grades 8 to Adult *CC *Streaming available 

What’s the best way to succeed with a new startup? Learn what works - and what doesn’t - from someone who has already succeeded in your new line of work. Over the course of this series, entrepreneurship expert Dr. Tom Duening talks with dozens of successful businesspeople, digging deep into their startup experiences. The insightful business lessons these entrepreneurs share and the tips and secrets they reveal can help viewers save big money and avoid mistakes that might otherwise trip them up.

There are twenty-five programs 53 to 87 minutes each in this series. Detailed descriptions of each program are available:

*Click here to VIEW CLIP
*Click here to VIEW CLIP

*All programs are sub-titled 
#14760/0635  2011  $4,049.95 *CC 

Every employee needs to understand one basic truth: a respectful workplace is more pleasant and more productive for everyone. These two programs bring this message home, showing that bad behavior is not OK - whether it applies to sex, religion, or anything beyond - and whether it actually crosses the line into illegal harassment or not.

In a series of compelling stories, the EMPLOYEE VERSION (19 minutes) explains the law. But it also captures the imagination and personalizes the value of inclusiveness by showing the potential harm that can be caused by unwelcome conduct.
*Click here to VIEW CLIP

Examples of bad behavior shown in both versions:

*Social media allows an embarrassing photo to make the rounds in a hospital.
*Two guys on a city crew mistreat a "less macho" coworker.
*Friction in a restaurant kitchen leads to insults for a busser from another country.
*A religious coworker is excluded on a construction site.
*A client puts pressure on a company rep for a "quid pro quo" exchange.
*Two colleagues are offended by the inappropriate dress and flirtatious behavior of their coworkers.
*Retaliation takes a subtle form but is no less against company policy - and against the law.

Supervisors and managers have the added responsibility of maintaining a harassment-free work environment for everyone. Using the compelling stories from the employee program, the MANAGER VERSION (24 minutes) explains to supervisors the potential harm that can be caused by unwelcome conduct, and their responsibility for preventing it. They receive specific instruction on steps they should take in meeting these responsibilities.
*Click here to VIEW CLIP

Managers will learn how to:

*Be aware of what affects their workgroup, including improper use of social media
*Periodically conduct workplace audits, looking for inappropriate items
*Respond to complaints of inappropriate behavior
*Conduct investigations or assist HR/legal, depending on organizational structure
*Inform employees that retaliation will not be tolerated.

This video portrays supervisors who step in early, before problems escalate. And it emphasizes the theme that a respectful workplace is more pleasant and more productive - which, in the end, makes their job easier.

In both versions, our attorney moderators, Stephanie Schaeffer and Greg Dehm, provide commentary on the stories and discuss the issues frankly and openly. Managers are provided with concise direction concering their specific responsibilities.

These new programs meet the highest standards and we fully expect viewers will take to heart the positive message of this film - that everyone shares in the responsibility to maintain a civil, respectful workplace. And this makes going to work better for everybody!

*Closed Captioned 
#14738/1005   43 minutes 2012  $679.95 *CC *Streaming available 

Learn viital communication skills in this new program!. Viewers watch our local acting troupe work through their assigned scenes, only to realize how dramatically communication skills can affect meaning and perception. Good communication skills not only helps them with their craft, but in real life! With help from their instructor, a communications expert, they learn the importance of body language, tone and words, whether playing a character on stage, making new friends at school or trying to get ahead in the workplace.

*Includes Instructor's Guide. 
#14719/1280   20 minutes 2012  $149.95  Grades 7 to Adult *Streaming available 

Despite the complexity of 21st-century commerce, success in marketing is still founded on four basic concepts: product, price, promotion, and place. This program shows how businesses incorporate the four P’s into effective marketing strategies. By exploring tactics used to sell a wide range of products and services, the video illustrates ways of putting marketing plans into action. Case studies highlight the work of a fashion designer and her creative director; the marketing activities that promote an upscale Australian hotel, as described by its general manager; and other instructive examples. 
#14681/0545   25 minutes 2009  $149.95  Grades 8 to Adult *CC *Streaming available 

Growing affluence in Asia, economic development in Eastern Europe, and new approaches to natural resources in Africa - all are major influences on the global financial landscape and all provide ample demonstrations of the IMF at work. This program guides viewers through the history, mission, and real-world impact of the International Monetary Fund. Topics (all with an IMF focus) include China’s need to boost domestic consumption and build social safety nets for its population; Ghana’s challenges in ensuring that oil revenues benefit the country; and Poland’s adoption of market economy principles as it moves toward economic powerhouse status. A section on the origins, evolution, and future of the IMF is also featured. Interviews with key IMF and academic figures appear throughout the film.

*A viewable/printable study guide is available online. 
#14679/0635   45 minutes 2010  $229.95 

Management styles are characteristic ways of making decisions and relating to subordinates. The predominant management styles are commonly defined as autocratic, persuasive, consultative, participative and laissez faire. While leaders often exhibit a preference for a particular style of management, it is argued the different styles of leadership should be employed dependent upon the culture of the business, the nature of the task, and the nature of the workforce. Effective management will ensure that the objectives of an organization are met. This informative program examines the five management styles, their characteristics, advantages and disadvantages and application to various management situations. 
#14676/0545   17 minutes 2011  $129.95 *CC *Streaming available 

Balancing the books is an essential part of business. Accounting methods help businesses collect, record and analyze financial data. Follow trainee accountant Calvin Clegg, a contestant on the quiz show "Who Wants to Make a Million" as he is quizzed with accounting questions that take him back to his accounting traineeship. His supervisor Dianne teaches him how to balance the books and how to evaluate business performance using financial records. Areas covered include accounting information and tools, the balance sheet, calculating profit and loss, cash control, and assessing financial performance. With Dianne's help, Calvin is poised to "make a million". 
#14669/0545   32 minutes 2010  $139.95  Grades 8 to Adult *CC *Streaming available 

Over 800 billion gigabytes of information is used globally every year. This incredibly large volume of data must all be stored, retrieved, displayed and used. Featuring job search website Seek and the development of a standardized data management system for the Australian aviation industry, this program provides a comprehensive examination of the complex issues surrounding ethical storage and use of data. It discusses the critical issues of data collection and entry, regulation and privacy, maintaining backups, the emerging trend towards cloud computing, transmission and display, and interpretation and use of data. 
#14663/0545   22 minutes 2011  $129.95 *CC *Streaming available 

The longevity of any hospitality enterprise is dependent on the quality of coaching given to their trainees and apprentices. So why do many hospitality managers consider coaching a time-consuming and costly exercise? Disposable workers perhaps? But really what’s disposable is the badly managed enterprise itself! This program uses input from hospitality training experts and loads of real world footage and examples to shine a spotlight on coaching in a hospitality environment, and to explain key factors for effective coaching. We start by outlining the purpose and importance of coaching, followed by preparing for coaching. Next is an in-depth look at on-the-job coaching, followed by the all-important follow-up. We conclude by reinforcing the many benefits of coaching. 
#14662/0545   17 minutes 2011  $139.95 *CC *Streaming available 

*DOUBLE AWARD-WINNER in the 36th Annual Telly Awards in the education and employee communications categories. The Telly Awards are one of the most prestigious award programs honoring outstanding film and video productions. This year, there were nearly 12,000 entries!

"HIGHLY RECOMMENDED! " 3.5 stars (out of four) VIDEO LIBRARIAN

Statistics show that people are likely to change their jobs between 8 and 12 times during their lifetime. However, most people would rather choose a job change than be forced into one!

YOU'RE FIRED! uses vignettes to help viewers better understand how not to behave on the job. It explains the top 10 reasons that people lose their jobs - and how people can easily avoid making those mistakes. The program also features break points for discussion and has comments from employers to give viewers an idea of what employers expect from their workers.

Having a good work ethic puts people in the best position to move up in their current job, or obtain a new and better one. This video teaches people how to transform themselves into a desirable commodity and lay the foundation for a successful career.

*A full-length preview of this title is available upon request
#14661/1015   25 minutes 2015  $219.95 

Today’s job seekers are moving faster than ever before to stay ahead of the competition and get the job they want. Both the resume and cover letter play a critical role in any job search. But many people spend too long trying to create the perfect resume and end up neglecting their cover letter and delaying their job search.

This program shows viewers how to get over the initial hurdles of writing a winning resume and cover letter to get them on the inside track to success. Viewers gain the tools they need to create a good resume and cover letter quickly so they can start job hunting and getting interviews.

Features step-by-step instructions on...
*Using appropriate resume elements - from headings to optional items.
*Developing phrases and examples to communicate skills and abilities, while downplaying weaknesses.
*Writing superior cover letters in a half-hour or less using seven quick tips.
*Understanding the importance of personalization and proofreading. 
#14658/1015   25 minutes 2007  $209.95 

Whether individuals are looking for a job or working to keep the one they have, they are bound to face obstacles. Some won’t have a resume or reliable transportation. Others may lack the education or experience needed to advance on the job. These are just a few of the barriers that people face in the world of work every day, but they can be overcome.

To successfully find and keep jobs, people must prevent their problems from becoming obstacles or excuses. This video takes viewers through the five categories of barriers that often stand between individuals and employment success and helps viewers develop the attitudes, resources, and know-how to meet their needs, analyze their options, and take action. As a result, viewers will be better equipped to overcome their barriers and achieve long-lasting success and security in the world of work. 
#14654/1015   25 minutes 2010  $209.95 

Most employers form an impression of a job seeker in the first few seconds of the interview. If that impression is negative, few job seekers are able to change the employer's mind. Armed with the guidance in this program, job seekers won't have to worry about recovering from a bad first impression. They'll know just what it takes to make a great impression right from the get-go.

Teaches viewers about the importance of appearance, confidence, maturity, emotional stability, and enthusiasm, and reveals how to improve upon these areas before an interview. Also covers interview taboos, such as being late, answering cell phones, and revealing tattoos. Group interviews, bad interviewers, and phone interviews will also be covered. Offers scenarios of interviews in action and includes the insights of job search experts and employers. Convenient pause points let instructors stop the program for discussion.

*Includes Instructor's Guide is available for download 
#14653/1015   25 minutes 2011  $219.95 

Communication skills top the list of qualities that employers seek from job candidates.
Individuals who possess stellar communication skills are more likely to land jobs, keep them and get promoted.

This program teaches viewers about the importance of good communication in the workplace and how to improve upon these skills. Viewers get guidance for developing their verbal, listening, nonverbal, and written skills. Depicts scenarios of good and poor communication skills in action and includes expert interviews on workplace communication. Addresses communication through e-mail, voicemail, cell phones, video conferencing, and online sites like Facebook and Twitter.

Helpful pause points allow instructors to stop the program and discuss the material.
#14652/1015   50 minutes 2012  $209.95 

For celebrities and public figures, there’s only one thing worse than being talked about - and that is not being talked about. Similarly, most corporations have a need to both nurture and control publicity, and that means hiring a public relations firm.

This program features two respected PR specialists who discuss what they do and how they do it. Outlining the differences between public relations and advertising, the video illustrates the PR specialist’s main objectives: influencing public behavior, improving an individual or corporate reputation, and shaping the opinions of a target audience through a series of planned communication strategies and activities.
Viewers learn how technology, especially social media, has shaped today’s PR industry. Viewable/printable educational resources are available online. 
#14621/0545   20 minutes 2011  $129.95 *Streaming available 

*Use evocative story telling to emphasize your focus and leave a lasting impression.
*Model the behavior that gives your organization its unique advantage.
*Signal and guide priorities with simple "must do" rules and "memorable moments".

Managers and executives sit in a natural spotlight because of their leadership role. The best leaders harness the spotlight as a powerful tool to get things done - influencing the behavior and decision-making of their staff, even when they are not present.

Professor Conger explains that leadership is gauged more in the small actions of the day than in the big decisions. He illustrates how successful leaders employ specific techniques to lead members of their organizations and guide their decisions. According to Conger, the spotlight also magnifies careless comments or actions, and the best leaders are always conscious of the image they project.

Dr. Conger serves as Senior Research Scientist at the Center for Effective Organizations, Marshall School of Business, University of Southern California. He has written for numerous publications, including Harvard Business Review, The New York Times, and The Wall Street Journal, and authored twelve books, most recently, "The Practice of Leadership." Professor Conger received his BA from Dartmouth College, his MBA from the University of Virginia, and his DBA from the Harvard Business School.
#14619/1005   54 minutes 2008  $139.95 *Streaming available 

*Strategic planning requires measurable near-term objectives to ensure the right projects are executed well.
*Successful execution, in turn, demands responsiveness to a continually changing environment.
*The alignment of strategy and execution is an ongoing discipline of analytic engagement and agility.

In a business environment of fast-moving markets, global supply chains, and dynamic technologies, executing strategy is becoming increasingly difficult. How do you aim for a target that is constantly shifting - while standing on a platform that is constantly destabilized? Professor Levitt provides the answer: plan in detail only as far out as you can see; keep questioning your assumptions about your markets, resources, and competitors; and revise your rolling plan frequently as you track and resolve changing issues.

Dr. Levitt emphasizes the critical importance of aligning your organization’s structure and culture with your strategy. He describes business failures caused by product value differentiation in conflict with core organizational strengths, leading companies to invest heavily in projects that did not meet the demands of the marketplace or became outdated before they could be released.

Professor Levitt serves as Director of Stanford's Collaboratory for Research on Global Projects and as Academic Director of the award-winning Stanford Advanced Project Management executive program.
#14618/1005   53 minutes 2008  $139.95 *Streaming available 

*The nuts and bolts of using social media for viral marketing.
*What causes one campaign to become infectious while another fails.
*When "reversing the rules" can work to your advantage."

An emerging trend in brand development is a shift from an advocacy marketing model (why one should buy a brand) to an ambassador model (how you can participate in the brand). In this participatory environment, social media offers a platform that not only rapidly transmits brand messaging to an audience but also lets the audience engage and interact - steps that are key to viral marketing. From her research on consumer psychology, marketing strategy, and even the psychology of happiness, Dr. Aaker identifies the four critical components of an infectious campaign.

First, focus on one clear goal that is actionable and measurable. Your goal should be compelling and have the potential to unleash feelings of happiness, which are contagious. Second, grab attention to your campaign by doing the unexpected, triggering a visceral response, or providing a visual hook, such as the cancer awareness ribbons. Third, tell an engaging, authentic story that makes an emotional connection and which can be shared across various media. And fourth, enable others to take action toward your goal by participating and spreading the word, in ways that are easy and fun.

Jennifer Aaker is a professor of marketing in Stanford’s Graduate School of Business and the coauthor of The Dragonfly Effect: Quick, Effective and Powerful Ways to Harness Social Media for Impact. She received her bachelor’s degree in Psychology from University of California, Berkeley, and PhD in Marketing from Stanford University.
#14617/1005   51 minutes 2011  $139.95 *Streaming available 

*Why every one of us needs to know how to "sell."
*How to change your tactics while keeping your strategy immutable.
*How to play to the decision maker's personal agenda.

Sales are the lifeblood of every company. Developing the product can pale in comparison with getting out there and trying to sell it. In spite of this, selling is relegated to a footnote in the curriculum of many MBA programs, and salespeople "can't get no respect." Yet, as Jim Healy points out, if you underestimate the critical importance of selling, you can lose opportunities and risk getting sidelined by the competition.

When you're in the business of offering complex systems or services, selling is a process rather than a single event. Therefore, selling is not only an art, but it is also a science. It requires instinct, but also strategy. Without a clear strategy, Healy explains, the sale is lost before the battle even begins. And in order to create your strategy, you need a fundamental understanding of the four dynamic and interactive aspects of selling: analyzing the opportunity, positioning the solution, aligning with the power base, and overcoming resistance to buying. Healy details the steps you need to take to assemble these building blocks and beat the competition with an effective sales strategy.

Jim Healy is President and CEO of LogicVision Inc. Prior to joining LogicVision, Healy held senior leadership positions in a number of high technology companies, including Spirox, ASAT USA, FormFactor Inc., and Credence Systems.
#14614/1005   47 minutes 2006  $139.95 *Streaming available 

Women are still rare at the top rung of the banking industry, both in the West and in the Islamic world. However, a number of Malaysia’s Sharia-compliant financial companies offer excellent examples of the glass ceiling cracking. This program follows women who specialize in Islamic finance while forging careers which, in many ways, resemble those of Western career women. Fozia Amanulla discusses her goals and responsibilities as CEO of EON Cap Islamic Bank, while Raja Teh Maimunah, formerly Global Head of Islamic Markets at Bursa Malaysia, talks about her gradual realization of the benefits of Sharia finance. Noripah Kamso, CEO of CIMB-Principal Islamic Asset Management, describes her work with colleagues around the globe - supporting a view shared by all interviewees that Islamic finance will likely expand beyond the margins in non-Muslim markets. 
#14602/0635   50 minutes 2011  $229.95 *CC 

WHMIS Workplace Hazardous Materials Information System can sometimes be a difficult topic to train on, but this training program takes a clear and concise approach to convey practical information that every employee should know before working with chemicals.

*How to Identify the Chemicals They are Working With
*How to Read Labels on Chemical Containers, Including Instructions for Interpreting the Coloring and Numbering System
*How to Read a Material Safety Data Sheet, Including the New 16-part ANSI MSDS
*Hazard Classification System, Including FACTOR System (Flammable and Corrosive, Toxic or Reactive)
*Proper Precautionary Measures, Including Information on the Use of Personal Protective Equipment
*Proper Storage of Chemicals
*Emergency Procedures

*Explanation of the WHMIS standard
*Step-by-step Instructions for How to Develop Your WHMIS Program
*Written Program Development
*WHMIS Written Program
*Recordkeeping Forms: Chemical Inventory, Sample MSDS Request Letter, Hazardous Material Review, WHMIS Labeling System, and WHMIS Training Record

#14583/0490   14 minutes 2009  $339.95 *Streaming available 

*National Emmy Award and Nominated for 7 National Emmy Awards
*Silver Telly Award - Winner Herb Wegner Award for Outstanding Program
*Environmental Media Award for Outstanding Children's Television Series

*Each of the series' 26 programs approximately 28 minutes. All are Closed Captioned and include Guides. Detailed descriptions of all programs are available.

From the producers of BILL NYE, THE SCIENCE GUY comes Biz Kid$, Fast paced and fun, Biz Kid$ is a series that teaches kids about managing money and entrepreneurship. Each episode features compelling real-life stories about young business owners and philanthropists and reinforces the importance of budgeting, saving, and giving back to the community.

*Each program approximately 25 minutes. Detailed descriptions of all programs are available.

1 - What Is a Biz Kid?
You'll learn that anybody can be a Biz Kid with effort and the right attitude. Biz Kids identify a need, make a plan, and take action.

2 - What Is Money?
The Biz Kids say: "Show me the money!" Join us and you'll take a grand tour through the history of money from the days of bartering, through the first coins and currency, all the way to the electronic transfers of today.

3 - How Do You Get Money?

4 - What Can You Do with Money?

5 - Money Moves
When money moves between individuals or groups it is called a transaction. Watch the ebb and flow of money as the kids examine the concepts of supply and demand.

6 - Taking Charge of Your Financial Future
Join the Biz Kids as they figure out where they want to be financially and make plans on how to get there.

7 - A Biz: What Is It?
You'll see that a successful business supplies goods or services and makes profit when it earns more money than it spends.

8 - How to Succeed in Biz-Ness by Really Trying!
A business can be anything from babysitting to owning vending machines. You'll discover the three key steps to success: identifying a need, making a plan to fill a need, and taking action.

9 - Cash and Credit
You'll learn about the power and pitfalls of credit, which is essentially using someone else's money temporarily (for a price).

10 - How to Achieve Your Financial Goals
Join us and you'll learn to track your expenses, get control of your spending, and invest what's left over to reach your financial goals. You'll see the importance of starting young, while time is on your side.

11 - Don't Blow Your Dough
Biz Kids Beware. Protect the money you already have by putting it in a safe place. Beware of scams and schemers. Ways to avoid the growing problem of identity theft.

12 - Introducing Entrepreneurs
You'll discover an entrepreneur is someone who sees a financial opportunity and acts upon it. Learn the stories behind the Frisbee, the Slinky, and blue jeans.
*Click here to VIEW CLIP

13 - The Biz Kids Challenge
The Biz Kids learn the world of marketing.

14 - How to Be a Smart Consumer
Get the most for your money. Join the Biz Kids and you'll explore smart shopping strategies. Learn how to avoid common pitfalls and traps set by savvy marketers and high-pressure salesmen. Meet some smart consumers and successful entrepreneurs.

15 - Using Your Credit-Crazy or Compelling?
Don't live on borrowed time. Join the Biz Kids and you'll see the true cost of purchasing with credit.

16 - Budgeting Basics
Join the kids and you'll look at spending and expenses and examine several proven methods on how to gain control of both. You'll also meet several successful entrepreneurs.

17 - Understanding Business Ethics
Do the right thing! You'll learn with the Biz Kids as they examine several aspects of ethics in business.

18 - Saving and Investing for Your Future
You'll learn along with the Biz Kids about the powerful potential of starting a savings plan early in life. You'll also discover various savings and investing options.

19 - A Closer Look at Careers
When is a job more than a job? The Biz Kids look at what it takes to find your true calling.

20 - The Global Economy
Around the world! Join us and you'll follow the flow of imports and exports that make up the interconnected world economy. You will discover who makes the many things we use every day that come from all over the world.
*Click here to VIEW CLIP

21 - Bulls, Bears, and Financial Markets
Kids and bulls and bears, oh my! The Biz Kids examine stocks, bonds, commodities, and the markets where each of them are traded.

22 - Sell, Sell, Sell (The Science of Sales)
All sales final. Join the Biz Kids in sales training as they explore philosophy and sales techniques. Discover the traits common to all good salespeople.
*Click here to VIEW CLIP

23 - Understanding Income and Expenses
Go with the cash flow. The Biz Kids watch the ebb and flow of income and expenses. Join them and you’ll learn proven methods for getting expenses under control while growing income with new ideas, smarter work habits, and innovation.

24 - Building and Growing a Business
From start-up on up! Follow the Biz Kids as they learn the necessary steps for organizing, staffing, training, and building a new business.

25 - Understanding Your Paycheck
What’s on your stub, bub? The Biz Kids use a modern American pay stub to explore various social movements of the last century. From unions to social security and from workman’s compensation to the 401(k) plans of today.

26 - Social Entrepreneurs
Join the Biz Kids and you’ll meet social visionaries who use the same tools as profit-oriented entrepreneurs. Yet instead of building companies and large profits, these people create thriving organizations and powerful movements for social change.

***Each program is available for purchase separately.

*Please click here for the detailed description of the series.

#14560/0697  2010-2012  $2,959.95 *CC *Streaming available 

Few men have changed our everyday world of work, leisure, and human communication in the way that Apple founder, Steve Jobs, has done. This documentary looks not only at how his talent, his style and his imagination have shaped all of our lives, but also at the influences that shaped and molded the man himself. Since his untimely death, tributes from around the world have secured his place in the pantheon of great Americans. Now, we talk to the people who changed the man who changed our world. Through interviews with the people who worked closely with him or chronicled his life, we gain unique insight into what made him tick. In a never before broadcast, exclusive interview, Steve Jobs expounds his own philosophy of life, and offers advice to us all on changing our own lives to achieve our ambitions, our desires, and our dreams.
#14553/1725   60 minutes 2012  $129.95 *CC 

*How to be comfortable with discomfort.
*Why we can't see our own privilege - but outsiders can.
*How celebration can replace fear, guilt and self-righteousness.

Good managers, wanting to do the right thing, often miss the boat when it comes to getting the best out of a diverse workforce. Not wanting to offend, they choose peace over honest feedback, thereby limiting their people's potential. Not understanding what motivates each individual, they offer incentives that are not meaningful, or "encouragement" that backfires and alienates their staff.

Doug Harris has spent his career discovering what it takes to start the dialogue and establish parameters for healthy debate. He explains the steps for reaching awareness, managing biases, and "doing unto others as they want to be done unto." He encourages us to expand our network, explore cultural events, and study up. By bringing different people to the table, different questions get asked. This leads to innovation, better solutions and an empowered, involved workforce.

DOUG HARRIS began his career with Procter & Gamble and Scott Paper, where he served as an employee relations specialist, sales trainer and sales professional. He also served as founder and president of Samuel Roberts & Associates, an executive search firm specializing in minority recruitment. Mr. Harris is the advisor for the Diversity Committee for Chicago SHRP. 
#14537/1005   48 minutes 2007  $139.95 *Streaming available 

People start enterprises for many different reasons - to make money, to give themselves interesting jobs, maybe even to make the world a better place. But they all have to find a way to get going - and starting up is never easy.

INTERNET BUSINESS: Spoonfed is a web-based guide to events in London started up by two students in a basement. Taking the plunge meant doing hard research on the venues and potential customers for their service. They got important help from mentors, put a lot of work into recruiting a well-motivated team and made great use of social media such as Facebook and Twitter to build up awareness of Spoonfed.

THE TEA ROOM: Who in the world would go to a poor area, with a bad reputation, and set up an old fashioned tea room serving locally made food in a state-of-the-art eco-building? Carole Wells, that's who. Carole set up her Croft Tea Room as a new type of business - a social enterprise called a CIC - a community interest company. Marketing the business has meant using a computer database, emailing and old-fashioned house-to-house leafleting.

THE FITNESS BUSINESS: Penelope Fitstar is a tiny business -- with big ideas. At the moment founder Louise Whyte is helping new mothers in her local area to get fit, but her hope is for a global brand with franchises everywhere. Setting up has had its problems, too - not the least of which has been a clash with a multinational company over copyright issues!
#14519/2047   25 minutes 2011  $279.95 *Streaming available 

Three businesses and three business plans. Why did they need them? What did they put in them? Were they worth it?

AIMS & OBJECTIVES: Every business plan should have a company's aims and objectives.

MARKETING: At the heart of any business plan has to be a marketing plan. Who's going to want your product? How are you going to tell them about it? How much are you going to sell it for? Vital, too, is to show you've done your market research.

FINANCE: Many people consider the financial section of the business plan the most important - it shows how the money works. You have to explain where your revenue is going to come from, and, critically, that you will have the money when you need it - your cash flow. 
#14518/2047   25 minutes 2011  $279.95 *Streaming available 

Teamwork, reliability, cooperation, endurance: habits athletes learn from sports are the very attributes employers want. Personal stories from current and former athletes show how their skills from sports are valued in the workplace and school. From soccer, football, rowing, and hockey, a variety of sports and careers are represented in this enlightening look into the benefits athletes bring to the workplace.

*Includes Teaching Materials
#14498/1290   22 minutes 2012  $69.95  Grades 6 to Adult *CC *Streaming available 

The unexpected startup of machinery or equipment, contact with live electrical circuits, or the unexpected release of stored energy results in serious industrial accidents and deaths.
One of our best selling programs has been updated - two new videos for both Authorized (16 minutes) and Affected (7 minutes) workers. Easy-to-follow and includes a clear outline of each step in the lockout/tagout procedure.

Viewers will learn:
*Lockout/Tagout Definitions
*The Most Common Forms of Energy Sources
*Situations that Require Lockout/Tagout Procedures
*The Various Types of Lockout Devices
*Proper Lockout/Tagout Procedures
*Safe Startup Procedures
*Examples of and Tips for Special Situations

*Explanation of the OSHA Standard
*Step-by-step Instructions for How to Develop Your Lockout/Tagout Program
*Code of Federal Regulations
*OSHA Requirements
*Written Program Development
*Lockout/Tagout Written Program
*Recordkeeping Forms:
(Lockout Checklist; Safe Startup Checklist; Energy Control Diagram; Lockout/Tagout Evaluation Form; Lockout/Tagout Training Record.)

*Includes Administrative Materials, Software Templates, PowerPont presentation, and 5 Employee Handbooks
*Closed Captioned
#14425/0490   23 minutes 2009  $809.95 *CC *Streaming available 

This training program is designed to educate your employees on how to protect themselves from bloodborne pathogens. Presents the circumstances of an exposure situation from three perspectives: the victim, the responder and the co-worker. Each tells their story and how it relates to how the viewer needs to protect themselves any time they are potentially exposed to an incident involving blood

Viewers will learn: What Bloodborne Pathogens are and how they are transmitted; Information on Universal Precautions and Personal Protective Equipment; and, Proper work practices for cleanup and exposure response.

*Explanation of the OSHA Standard
*Step-by-step Instructions for How to Develop Your Exposure Control Plan
*Code of Federal Regulations
*OSHA Requirements
*Written Program Development
*Bloodborne Pathogens Written Exposure Control Plan
*Recordkeeping Forms:
(Exposure Determination Form I, Exposure Determination Form II; Exposure Incident Checklist; Exposure Incident Report; Bloodborne Pathogens Training Record; Source Individual Medical Release/Refusal Form; Sample Form Letter to Health Care Provider;
Bloodborne Pathogens Program Evaluation; Bloodborne Pathogens Equipment List; Exposed Employee Medical Release Form; amd. HBV Vaccination Declination Statement.)

*Includes Administrative Materials; 5 Employee Handbooks; Software Templates; Overhead Templates in Microsoft Word and PowerPoint
#14424/0490   15 minutes 2009  $495 *CC *Streaming available 

This program is designed to provide the equipment-specific training needed to comply with OSHA's powered industrial truck standard and will educate your employees on the most common type of equipment - the sit down, counter balanced forklift. Viewers will learn: How to Correctly Inspect Their Forklift; Forklift Stability and How to Prevent Tip-over; The Importance of Seatbelt Use; Safe Operation of a Forklift; and, How to Safely Load and Unload Trailers.

*Explanation of the OSHA Standard
*Step-by-step Instructions for How to Develop Your Forklift Safety Program
*Code of Federal Regulations
*OSHA Requirements
*Written Program Development
*Forklift Safety Written Program
*Recordkeeping Forms:
(Electric Forklift Operator's Daily Checklist; Gas, LPG or Diesel Forklift Operator's Daily Checklist; Lift Truck Maintenance Log; Master Log of Qualified Powered Industrial Truck
Operations; Forklift Operations Performance Skills Evaluation; Forklift Safety Training Record; and, Forklift Operators Certification Card.)

*Includes Administrative Manual, 5 Employee Handbooks, Overhead Templates in Microsoft Word and PowerPoint
*Closed Captioned
*Also available on CD-ROM
*Also available in Spanish
#14423/0490   20 minutes 2009  $679.95 *CC *Streaming available 

Despite years of training on hazard communication, employees often ignore the hazards of chemicals in the workplace. This program takes a fresh approach to this topic and gives practical information on the use of chemicals to answer the following four questions: What am I working with? Can it hurt me? How do I protect myself? And What do I do if something goes wrong?

Viewers will learn:
*How to Identify the Chemicals They are Working With
*How to Read Container Labels, Including Instructions for Interpreting the Coloring and Numbering System
*How to Read a Material Safety Data Sheet (MSDS), Including the New 16-part ANSI MSDS
*Hazard Classification System, Including the FACTOR System (Flammable and Corrosive, Toxic, or Reactive)
*Proper Precautionary Measures, Including Information on the Use of Personal Protective Equipment
*Proper Storage of Chemicals
*Emergency Procedures

Explanation of the OSHA Standard
Step-by-step Instructions for How to Develop Your Hazard Communication Program
Code of Federal Regulations
OSHA Requirements
Written Program Development
Hazard Communication Written Program
Recordkeeping Forms

*Includes Administrative Materials, 5 Employee Handbooks, Software Templates, Overhead Templates in Microsoft Word and PowerPoint
*Closed Captioned
*Also available in Spanish

#14422/0490   15 minutes 2009  $669.95 *CC *Streaming available 

This program is intended for everyone in your organization that uses electricity on or off the job and presents important electrical safety information that everyone needs to know.
Covers the following topics: What is electricity and how does it work; Electrical terminology; Effects of electricity on the body; How to work with electricity safely including; Ground fault protection; Circuit loading; Care of power and extension cords; Wet locations; and, Recognizing current carrying conductors.

*Includes Instructor's Guide and Quiz and PowerPoint Presentation
*Closed Captioned
*Also available in Spanish 
#14421/0490   16 minutes 2011  $489.95 *CC *Streaming available 

This program presents the story of one worker's struggle with his own "inner voices" that encourage him to take better care of his hearing. Your workers will understand that it is not just the noise at work that can cause hearing loss, but excessive sound levels off the job as well. The overall message is simple, hearing loss is permanent but preventable and everyone needs to take care of their hearing both on and off the job.

Using high end graphic production techniques, creative dialog and compelling visuals, your employees too will start hearing voices that encourage smart hearing protection choices.

Viewers will learn: The mechanics of hearing; How sound affects the ear and how hearing loss occurs; Warning sign of hearing loss; Types of hearing protection and how to use them; and, How annual hearing tests measure and record hearing loss.

*Includes Administrative Materials, 5 Employee Handbooks, Software Templates
*Closed Captioned
*Also in Spanish
#14419/0490   14 minutes 2011  $489.95 *CC *Streaming available 

A desk, a chair, a phone, a monitor, a keyboard and a mouse are the standard working tools of millions of people. But these simple tools can take their toll when we don't fit the equipment to the physical needs of the office worker. This program covers ergonomics in the office environment and how to avoid the fatigue, strain and stress that can result from the poor office setup.

*Includes an Administrative Guide, PowerPoint Presentation, and 5 Employee Handbooks

*Closed Captioned
#14418/0490   18 minutes 2011  $669.95 *CC *Streaming available 

When we work in a typical office, we have the advantage of ergonomically adjustable office equipment and furniture. But when we rely on laptops, tablets and smartphones in settings that range from coffee shops to hotel rooms to our kitchen table, we need to be aware of what we can do to create our own comfortable work environment.

This program discusses posture and how it impacts the proper use of mobile office equipment, the special challenges it presents and the importance of positioning and moving our bodies as we work.

*Includes Instructor Guide and PowerPoint Presentation
*Closed Captioned
#14417/0490   18 minutes 2011  $495 *CC *Streaming available 

Ladders bring portability and flexibility to any job that extends above the ground. But if not used correctly, ladders can be dangerous. The program includes information on step ladders, extension ladders and articulated or multi-purpose ladders.

Viewers will learn: how to select the right ladder for the job; how to inspect a ladder for damage; how to set up a ladder properly; how to climb and work on a ladder safely.

*Includes Instructor Guide and PowerPoint Presentation
*Closed Captioned
*Also available in Spanish
#14416/0490   15 minutes 2011  $489.95 *CC *Streaming available 

*Featuring Jeffrey Pfeffer, Professor of Organizational Behavior, Stanford Graduate School of Business

Getting a job, having control over your work, and holding on to a job all require more than simply excelling at what you do. They require an understanding of power. According to Professor Pfeffer, individual power comes from political skill, which is characterized by social astuteness, networking ability, interpersonal influence, and "apparent" sincerity. And power comes from knowing the rules of the game, recognizing the power of others, and - most of all - being willing and able to play the game.

We can be our own worst impediments to acquiring power if we're unwilling to make the tradeoffs required, such as being liked versus getting things done, or doing interesting work versus tackling what is most useful for our advancement. Women can face the tradeoff of doing what needs to be done to gain power at the expense being considered feminine. Finally, we can develop the individual qualities that create power, including focus, self-knowledge, confidence, empathy, and the capacity to tolerate. Seek out an objective personal assessment, suggests Dr. Pfeffer, and then work to improve in areas where you are weak.
#14403/1005   56 minutes 2010  $139.95 *Streaming available 

*Featuring David DeWalt, President and CEO, McAfee, Inc.
"If you can see it, you can be it." Based on 25 years of experience in Silicon Valley, David DeWalt's first principle for building a successful enterprise is to communicate a strategic vision - capturing employee loyalty by framing it as a noble undertaking. His second is to create a winning culture, one in which competing to be Number One not only drives strategic imperatives but also flows through to actionable projects, budgets, and timelines in order to accomplish your goals. If you can't get these two principles right, notes DeWalt, you'll fail.

Devotion to customer success is his third requirement. Customers don't believe you have to be perfect, but they do expect you to do the right thing, particularly when something goes wrong. Fourth, develop an entrepreneurial spirit among your employees, and track attrition and retention to ensure their success. Fifth, execute well on acquisitions by aligning the goals of both companies, and sixth, take practical steps to market globally. And finally, strive for operational excellence.
#14402/1005   54 minutes 2011  $139.95 *Streaming available 

*Features Robert Sutton, Professor of Management Science and Engineering, Stanford University

People in power tend to focus on their own needs over the needs of others. They also believe they have a stronger positive influence over their people than they actually do. From peer-reviewed research and case studies, Professor Sutton found truly in-tune leaders share five hallmark characteristics.

Good bosses are "perfectly assertive" - they are aware of people's reactions to them, and adjust, knowing when to push or back off. They have the "attitude of wisdom", dancing on the edge of overconfidence, but with a healthy dose of self doubt and humility. They use a "small wins" strategy, framing big, hairy goals in terms of small, manageable steps. And they eliminate the negatives in an organization, such as competitive superstars or rotten apples. Finally, the best bosses serve as a "human shield", protecting their people from harm, distractions, and indignities. 
#14401/1005   54 minutes 2011  $139.95 *Streaming available 

*Features Margaret Neale, Professor of Organizations and Dispute Resolution, Stanford Graduate School of Business

It's better to receive the first offer than to give it. Honesty is the best negotiating policy. Don't ever let them see you sweat. Professor Neale convincingly debunks these common beliefs as she shares the results of empirical research on negotiating strategies and the process of "mutual influence" that drives negotiation. In fact, making the first offer can set the bar high - to your advantage. Being honest about your bottom line can backfire. And emotions can play a powerful role in negotiations.

Before you begin, be clear about your goal. Is it to get as much value out of a deal as possible? To develop a relationship and create value for both parties? Or simply to win - a dangerous goal! In any case, you need to determine three things: your bottom line, your optimistic target, and your alternatives if the deal fails. Try to figure out the same of your negotiating counterpart. The more prepared you are, the more flexibility you have in negotiating strategies. In the end, don't settle for just any deal. Work to get a good deal - or it's no deal.
#14399/1005   54 minutes 2011  $139.95 *Streaming available 

This program provides an overview of a proven approach for designing and executing effective injury-prevention programs in the workplace. Details four essential cornerstones for creating such programs, as well as reviews four coaching skills that are necessary for implementing them. In addition, examines the six core drivers for successfully implementing such programs, once they’ve been formulated and the key coaching skills have been mastered.
#14387/0463   72 minutes 2010  $99.95 

CEO Tony Hsieh has grown Zappos into a billion-dollar company by delivering "happiness" rather than shoes - not just to customers but to employees and business partners as well. In this fun Stanford Executive Briefing, Tony details how Zappos hires and inspires an energetic team of loyal workers who build the brand through superior service - motivated by connectedness, meaning and a sense of progress.

#14384/1005   55 minutes 2011  $139.95 *Streaming available 

Lydia Ramsay, provides business etiquette advice to the likes of Turner Construction International, Colas International, Gulfstream Aerospace, The PGA Tour, The American Hospital Association, The U.S. Federal District Courts and The U.S. Bankruptcy Court and The Insurance Underwriters of Georgia. In this series of live broadcasts she espouses her belief that etiquette in business is not about the rules; it's about the relationships. There are four programs in the series:

DINING FOR PROFIT: Is That Your Bread and Butter Plate or mine?
You can have your cake and eat it, too. Just be sure you are using the right fork! This fun and informative program arms you with a full menu of strategies that will have your clients eating out of your hand. Manners do matter, so learn how to confidently increase your bottom line every time you sit down with a customer, potential client, supervisor, board member or anyone who has influence on your career or business. Includes how to navigate the place setting, butter your bread, make peace with your napkin, manage messy foods and much more! 37 minutes

FIRST IMPRESSIONS: Seven Seconds to Sink or Swim
What do people think when you walk into a room - or do they even notice? Help is here! This program holds up a mirror to how you look, sound, dress, and communicate every time you need to make a powerful first impression. Learn how to use what you say, tone of voice, body language, and more to work for you--not against you--the next time you make an entrance. 25 minutes

RULES FOR THE WIRELESS: Offline Strategies for an Online World
More and more business communication takes place over the Internet. According to a recent survey, 74 percent of business communication takes place by e-mail, voice mail, telephone, cell phone and fax. While meeting with your clients and your co-workers face to face is the most effective means of establishing and building relationships, it is not always possible. When you can't be there "in person", use these cutting-edge courtesies to make a great first impression and grow healthy, profitable relationships using the latest technology. 35 minutes

NETWORKING MAGIC: Connecting With Confidence
Learn how to prepare for and profit from any networking opportunity, whether it is a planned event or a chance encounter. Being comfortable talking with others on a professional or personal level helps you develop more profitable relationships. Don't leave the office without these must-have strategies. 25 minutes
#14340/1387  2007  $339.95 

This telephone training video, packed with information about customer service skills, covers all aspects of telephone selling and customer service. Set in a real-world call center, this program teaches the skills necessary for smooth, professional customer service over the phone. It shows the right way to make a good impression on customers, and how to handle all calls successfully.

The kind of service that customers receive over the phone is a good indication of how an organization is run. Too often, customer service representatives (CSR) are bogged down by distractions and misunderstandings, hearing what they want to hear and thinking about what they're going to say next. Being an effective listener is the first step toward customer satisfaction.

Viewers learn ten valuable telephone customer service skills: Listening effectively; Extending common courtesy; Avoiding the wrong impression; Using the customer's language; Gathering customer information; Satisfying the angry customer; Managing technology; Writing effective email; Preparing a mental script; Closing the conversation.

Each of these telephone customer service skills is explained in detail, which makes it ideal for training - you can use the whole video all at once as an overview, or create training sessions based on just one or two of the skill sets at a time.

Being a customer service representative can be a tough job. The goal of a CSR is to demonstrate customer appreciation and leave everyone feeling fulfilled. By developing your phone reps' competencies, this program will help them become more effective with your customers while at the same time increasing their own job satisfaction and reducing burnout.
#14253/1005   26 minutes 2003  $209.95 *Streaming available 

This program captures 2010’s winners of the gold, silver, and bronze CLIO Awards. Entries include "America" (Levi’s), "Bring It to Life" (Draught Guinness), "Child Pornography" (ECPAT), "DJ Hero" (Activision/Freestyle Games), "Every Team Needs ‘The Spark’ (adidas), "Field Generals" (Nike), "Focus Group" (Nokia), "Gym" and "Model" (MTV), "Lost Barrel" (Jameson Whiskey), "Memories" (Barnardo’s Children’s Charity), "Minimalism" (MINI), "Plant" (Skittles), "Reading" (Viagra), "Re-ignition" (Cadillac), "Rising" (Pepsi), "Teddy Bear Chase" (HBO), "Time Traveler" and "Customer Care" (Apple), "Winter Olympics" (BBC), and many more. Contains mature themes and nudity.
#14236/0635   116 minutes 2010  $409.95 

Think you're immune? Think again! Scientists place the chances of having a magnitude 6.7 or larger earthquake at more than 99% over the next 30 years. This research-based earthquake training video, produced by a major corporate insurer, teaches viewers how to react during an earthquake.

They learn how to best protect themselves during an earthquake emergency, whether indoors, outdoors, in a stairwell, driving a car, in a restroom…but there's more. This video also illustrates what should be done to prepare before a natural disaster strikes: removing hazards from offices and work areas, making contingency plans, and gathering supplies. And it shows how to stay safe in the aftermath of a major event.

Whether or not you live and work in a known earthquake zone - not to mention when you travel - the unthinkable can strike out of the blue. In a major quake, the choices you make in an instant can change your reality forever. Make sure you and your workforce know your best options so you'll be ready when the next earthquake strikes.
#14206/1005   10 minutes 2010  $179.95 *Streaming available 

*Features Robert X. Cringely
An economy in which the office is a thing of the past - a sensor system that tracks and identifies goods in transit - a camera that records every life experience in minute detail. If these sound like dreams of a distant future, think again. This program examines the boundless opportunities and staggering challenges of the digital era, presenting concise case studies of 21st century companies, entrepreneurs, and advances. Google's business applications, Kodak's digital ventures, Microsoft's Sensecam, Hewlett-Packard's high-def teleconferencing interface, Linden Labs' Second Life universe, and Craigslist's immensely popular classified ads are among the developments and strategies in the spotlight.

*Bonus segments focus on additional innovations and ideas
*Includes PDF Instructor's Guide

#14205/0635   58 minutes 2008  $209.95 

With four generations in the workplace, how do you help bridge the communication gap? How do you begin meaningful dialog? How do you create cohesive, productive teams? SHIFTING YEARS - hosted by author Laura Goodrich - approaches generational differences in a new way. Rather than simply offering ways to deal with these differences, this program highlights how we must first form relationships by focusing on our similarities. Only then can we appreciate the value and unique perspective that each generation can contribute. Perfect for initiating conversations, this fast-paced program reminds us that it's how we choose to work together that determines our success.

*Includes comprehensive support materials - Trainer's Guide, Group Exercises, Transcript and two PowerPoint Presentations - that not only reinforce learning, but also give your clients the tools to expand the discussion beyond the film.

*Education, Government and Non-Profit - 20% discount
#14189/1943   12 minutes 2011  $495 *CC *Streaming available 

Video games like Modern Warfare, America's Army, Medal of Honor, and Battlefield are part of an exploding market of war games whose revenues now far outpace even the biggest Hollywood blockbusters. The sophistication of these games is undeniable, offering users a stunningly realistic experience of ground combat and a glimpse into the increasingly virtual world of long-distance, push-button warfare. Far less clear, though, is what these games are doing to users, our political culture, and our capacity to empathize with people directly affected by the actual trauma of war.

For the culture-jamming activists featured in this film, these uncertainties were a call to action. In three separate vignettes, we see how Anne-Marie Schleiner, Wafaa Bilal, and Joseph Delappe moved dissent from the streets to our screens, infiltrating war games in an attempt to break the hypnotic spell of "militainment". Their work forces all of us - gamers and non-gamers alike - to think critically about what it means when the clinical tools of real-world killing become forms of consumer play.

*A special price is available for Schools, School Boards and all Non-Profit organizations (does not apply to Colleges and Universities).
#14187/0685   45 minutes 2011  $339.95  Grades 9 to Adult *CC *Streaming available 

"Brilliant." George Monbiot - The Guardian
"Essential viewing." David Suzuki - Author and Environmentalist

In the summer of 2009, shortly after Barack Obama and a Democratic Congress swept to power promising a new era of hope and change, a citizens protest movement known as the Tea Party emerged out of nowhere threatening to derail their agenda. Some said this uprising was the epitome of grassroots democracy. Others said it was a classic example of 'astroturfing' - an elaborate corporate public relations effort designed to create the impression of a spontaneous uprising. Curious to find out for himself, Australian filmmaker Taki Oldham goes undercover into the heart of the movement. He visits raucous healthcare town hall meetings where irate voters parrot insurance industry PR; learns that home-grown "citizen groups" challenging the science behind climate change are funded by big oil companies; and infiltrates a tea party movement whose anti-government rage turns out to be less the product of populism than of corporate strategy. In the end, The Billionaire's Tea Party offers a terrifying look at how corporate elites are exploiting the anxieties of ordinary Americans - capitalizing on anger, resentment, and paranoia to advance a narrow, often anti-democratic, agenda.

*A special discount price is available for Schools, School Boards and all Non-Profit organizations (does not apply to Colleges and Universities).
#14186/0685   54 minutes 2011  $339.95 *CC *Streaming available 

Questionnaires and focus groups have long formed the bedrock of marketing studies, but a new, high-tech approach may soon make them obsolete. This program looks at the revolutionary science of neuromarketing, which avoids the gray areas of consumer uncertainty and instead targets the gray matter in which an individual's real and measurable decisions occur. Shot in an absorbing style that attends to both psychology and business issues, the film shows how neuroscience technologies can determine how the brain reacts to a specific product. The program also features commentary from several experts - Dr. Gemma Calvert, an Oxford-trained psychologist specializing in the commercial application of brain imaging methods; Dr. A. K. Pradeep, CEO of NeuroFocus; Olivier Oullier, associate professor of neuroscience at the University of Provence Aix-Marseille; and others. Contains mature themes and explicit imagery.
#14177/0635   53 minutes 2009  $229.95 

This program provides a detailed overview of the key factors involved in operating a successful health/fitness facility. Also reviews the essential elements attendant to each of the six critical components.

Among the topics covered are:
*Business: financial planning and management
*Marketing: planning and strategizing
*Sales systems and training
*Staff planning and development
*Member service and retention
#14124/0463   78 minutes 2008  $129.95 

So many toys, so little money! This program details simple tips to help health/fitness professionals determine whether or not they really need that new toy. The DVD features a fail-proof evaluation process to help ensure that health/fitness professionals won't end up with buyer's remorse. Also discusses easy ways to justify the need for new equipment (and training!), with business language that every fitness organization's general manager is sure to understand. Designed to provide health/fitness professionals with the tools that they need to make the best decisions possible.

Among the topics covered are: Programming conundrums; Determine your needs to make your C.A.S.E.; How to convince the BIG boss; and, Successful preparation and launch of programs.
#14123/0463   101 minutes 2008  $129.95 

Designed for anyone currently weighing the decision to launch a business as well as those who want to push full-steam ahead, this series provides inspiration, insight, and nuts-and-bolts guidance on building a thriving company. Eye-opening video, graphics, and narration lay out the basic concepts while business experts and entrepreneurs who have carved their own paths to success shed light on a wide range of issues - from branding and marketing to the hurdles of government paperwork to the people-smarts needed to manage and motivate employees. To expand viewer awareness of long-term objectives and strategy, an episode on closing or selling a business is also included.

There are five 25 to 30-minute programs in the series. Detailed descriptions of each program are available:

PLANNING YOUR BUSINESS: Research, Goals, and Business Plans
*Click here to VIEW CLIP
STARTING YOUR BUSINESS: Financing, Branding, and Regulations
FINDING YOUR CUSTOMERS: Marketing and Advertising Your Business
MANAGING YOUR BUSINESS: Prices, Finances, and Staffing
*Click here to VIEW CLIP
LOOKING AHEAD: Exiting Your Business
#14120/0635  2011  $609.95 *CC 

This program begins by looking at the concept of aesthetics in design, what aesthetics are and how they are used to enhance the beauty and appearance of a consumer product. It then takes an in-depth look at how the qualities of a product are defined in the design process. Functional efficiency of a product and it's incorporation into the design is an area which is carefully examined, followed by the impact its manufacture and disposal will have on the environment. Finally, every product has planned obsolescence built into its design and manufacture. A look at how manufacturers carefully balance quality and durability against a limited useful life of the product is also taken.
#14101/0545   26 minutes 2008  $129.95  Grades 8 to Adult *Streaming available 

In this humorous video that is reminiscent of "The Office", join the employees of the fictitious Lucky Star Coffee Company as they learn about customer service. Mark, the manager of the store, thinks he'll be leading this seminar. And why wouldn't he, since he knows everything there is to know on the subject? Well, Mark and his crew quickly discover exactly why when they are shown security camera footage of their misguided (and hilarious!) interaction with customers. If the staff of Lucky Star can learn the three steps to good customer service including listening to the customer, anticipating needs, and admitting mistakes, maybe we can too.

*Includes PDF Teaching Materials
#14062/1290   20 minutes 2011  $109.95  Grades 9 to Adult *CC *Streaming available 

This video presents two of the most popular and exciting people at the forefront of men's and women's issues talking to each other about gender styles. Each brings an informed perspective on how men and women approach each other and conversation itself. Bly and Tannen agree that it is crucial to describe both the differences and the similarities, so that men and women can respect each other, and in the process, present a model of how that is done.
#14046/0567   62 minutes 2006  $209.95 

This comprehensive series consists of nine programs, 23 to 35 minutes each compiled on two DVDs:

DEVELOPING LISTENING SKILLS - Improve your listening ability and capitalize on the benefits of better listening skills!

CONQUERING COMMUNICATION ANXIETY - Presents a 'how to' approach to overcoming stage fright.

DELIVERY TECHNIQUES - Provides a step-by-step outline of techniques of delivering a successful speech.

ORGANIZING A SPEECH - Stresses the importance of good organization and details. It details five organizational patterns.

USING LOGIC AND REASONING - Reviews four basic types of reasoning and how to employ them.

COMMUNICATION OR FRUSTRATION: MEN AND WOMEN IN DIALOGUE - A fascinating examination of the conflicts between the genders, and how to resolve them.

DYNAMIC BUSINESS PRESENTATIONS - Examines the most important communication skills in the business setting.

USING LANGUAGE SKILLFULLY - Considers the habits and devices that mar the message.

OVERCOMING BARRIERS TO INTERCULTURAL COMMUNICATION - Focuses on ways to break down the barriers and increase communication in the global community.
#14045/0567  2004  $479.95 

This presentation focuses on how leaders can help employees, colleagues and groups set goals, create plans, mobilize resources and manage conflict.

Contains four 10-minute segments each containing narrative, graphics, interviews and case depictions: Hub Segment; Facilitating Teamwork; Facilitating Planning; and, Facilitating Conflict Management.

*Recommended for all business and professional communications and related courses.

#14044/0567   39 minutes 2005  $209.95 

It is well established that gender is a significant factor in perception and communication that impacts interpersonal relationships. We also know that conflict is inevitable in human interactions. This presentation reviews how conflict-management styles differ for women and men in professional settings. Also offers suggestions for positive responses given those gender differences. Understanding these differences and incorporating the suggested responses will give students the tools to resolve conflict in the business and professional setting.

#14043/0567   30 minutes 2008  $109.95 

This fast-moving documentary takes us on a whistle-stop tour of the world of convergence.

TECHNOLOGY CHANGE: In the early days computers were huge and needed to be kept in air-conditioned rooms. Next they moved to the desktop and the internet became available. Memory and processing power increased, and computers can now do more than ever before. Phones can now send messages, take and send photos, access the internet and play music. And on games consoles you can download movies, stream your music, chat, view photos and make video calls.

MARKETING: At the heart of converging technologies are the marketing techniques used to sell the products to an ever expanding customer base. The Xbox, PS3 and the Wii are all carefully targeted at different markets. Manufacturers release products with limited functions initially so they can then release version two and version three later in the year.

THE DOWNSIDE: But is industry convergence a good thing? Some argue that the "corporate monsters" behind the products are too powerful. Also, phones can become unstable if they have too many functions. And if your entire home entertainment is based on one device and it breaks down you're left with nothing. Is the Blackberry bad for your quality of life? And what about "happy slapping" - is this a result of too much technology?

DVD EXTRAS provide a wealth of extra material on the topics in the film including the history of computers, mobile phones, HD vs Blu-ray, Wii and Wi-Fi.
#14041/2047   31 minutes 2008  $279.95 *Streaming available 

Call it persuading, negotiating or convincing. Ethical influence is the foundation of successful leadership, management, sales, and customer service. Robert Cialdini has spent his career systematically studying the psychology of influence. In this video, he reveals what lies at the heart of his findings: the six principles of influence that form the basis of effective, persuasive appeals. These principles, reciprocation, scarcity, authority, commitment, liking, and consensus, may seem like the jargon of social scientists, but Cialdini brings them to life.

Program Highlights include: If you have two proposals, is it more advantageous to present the most expensive one first or last? Is it better to tell prospects what they stand to gain, or what they stand to lose? Should a proposal's weaknesses be acknowledged early or late in a sales effort?
#14036/1005   55 minutes 2010  $139.95 *Streaming available 

If innovation stalls within your organization, you can't be competitive in today's ever-changing business world. This training resource teaches you the four-step IDEA process, a strategy you can use to increase creativity at every level in your organization. THE VIDEO shows how to: Boost the flow of ideas from front-line employees; Encourage problem solving at every level; Take calculated risk; Increase outside-the-box thinking; Acknowledge ideas that work; and more!

The CD-ROM includes:

The Training Session Format prepares you for running your training session, walking you through each step, from writing the meeting agenda to handing out certificates of completion. The Video Guide outlines the video and includes discussion points you can use to spark conversations among your trainees. The Group Exercise is a team-building activity that will energize your trainees and reinforce the lessons presented in the video.
Customize and award a Certificate of Completion to everyone who completes your training session!

The Video Guide outlines the video and provides extra tips trainees can put to use immediately. It's a reference tool they can turn to again and again--long after the training session is over. The Practice Exercises encourage trainees to continue to develop their skills. By taking the Assessment Quiz, trainees discover their weakness so that they can focus on improving in those areas. Customizable and Print-Ready Forms: Quiz and answer key, certificate of completion, training session format, print-ready Viewer's and Trainer's Guides.

#14034/0277   17 minutes 2011  $529.95 *Streaming available 

Are you afraid to present in front of a group? If so, you are not alone! That anxiety can hold you back, making you look unprofessional, or worse, incompetent, to your co-workers, boss, employees or customers. This program teaches you how to overcome the biggest obstacles you'll face when presenting to a group of people.

The VIDEO demonstrates techniques for reducing your public-speaking fear and teaches you how to control your anxiety and overcome the top challenges you face when presenting to a group. Armed with this advice, you will become a polished and professional presenter, and that will increase your credibility exponentially. Discover how to: Recover when you go blank; Take precautions to reduce anxiety-induced sweating; Respond when audience members point out your mistakes; Slow down so people can understand you; and so much more!

The CD-ROM includes the following materials:

The Training Session Format prepares you for running your training session, walking you through each step, from writing the meeting agenda to handing out certificates of completion. The Video Guide outlines the video and includes discussion points you can use to spark conversations among your trainees. The Group Exercise is a team-building activity that will energize your trainees and reinforce the lessons presented in the video.
Customize and award a Certificate of Completion to everyone who completes your training session!

The Video Guide outlines the video and provides extra tips trainees can put to use immediately. It's a reference tool they can turn to again and again--long after the training session is over. The Practice Exercises encourage trainees to continue to develop their skills. By taking the Assessment Quiz, trainees discover their weakness so that they can focus on improving in those areas. Customizable and Print-Ready Forms: Quiz and answer key, certificate of completion, training session format, print-ready Viewer’s and Trainer's Guides

#14033/0277   15 minutes 2011  $529.95 *Streaming available 

Do you want to ensure that the managers in your organization steer clear of the behaviors that destroy morale and productivity and lead to bitter, frustrated and disengaged employees? In this multi-media product, you will witness five of the worst bosses and learn how to avoid becoming one. THE VIDEO shows viewers how these toxic bosses act: The Brush-Off; The Slacker; The Micromanager; The Fear Monger; and, The Glory Hog. Viewers learn how to: Delegate effectively; Become more decisive; Share credit with staff; Gain respect from employees; and much more!

The CD-ROM includes both A Trainer's Guide and A Viewer's Guide:
The Training Session Format prepares you for running your training session, walking you through each step, from writing the meeting agenda to handing out certificates of completion. The Video Guide outlines the video and includes discussion points you can use to spark conversations among your trainees. The Group Exercise is a team-building activity that will energize your trainees and reinforce the lessons presented in the video. Customize and award a Certificate of Completion to everyone who completes your training session!

The Video Guide outlines the video and provides extra tips trainees can put to use immediately. It's a reference tool they can turn to again and again--long after the training session is over. The Practice Exercises encourage trainees to continue to develop their skills. By taking the Assessment Quiz, trainees discover their weakness so that they can focus on improving in those areas. Customizable, Print-Ready Forms: Quiz and answer key, certificate of completion, training session format, print-ready Viewer's and Trainer's Guides.

#14032/0277   19 minutes 2011  $529.95 *Streaming available 

The MacDonald chain of luxury hotels serves business and leisure customers across the UK. Their people are integral to their success. This film goes inside one of its hotels to discover what they do.

SERVICE IS EVERYTHING: Guests have to be greeted with a smile. Neil, the concierge, is virtually a "personal organiser" for everyone who visits the hotel. The receptionist is in the front line, too, checking people in and dealing with challenging customers. Giuseppe, the head waiter, has been in the restaurant business for over 30 years. Many guests do not achieve his personal standards!

CONFERENCE BUSINESS: Long gone are the days when big hotels relied on selling people a bed for the night to make their money. Now the big market is corporate and conferences. Recruitment, training and "mystery shoppers" like Colin and Wendy are all vital to keeping up standards of service. A lack of nibbles in the bar or newspapers which don't turn up mean Colin and Wendy mark the hotel down.

HIGHS AND LOWS: Working in a hotel is a bit like being on stage. The highs come when you meet your goals, the lows when you fail to make a customer happy. By no means do all hotel workers find their jobs satisfying. A foreign hotel worker (not employed in the MacDonald chain) describes experiences of outrageous sexual harassment and bullying. She says she would never let her child work in the industry.

DVD EXTRA: Extended version of interview with a foreign hotel worker describing abusive practices in the hotel industry.
#14031/2047   30 minutes 2008  $279.95 *Streaming available 

*Features Baba Shiv, Professor of Marketing, Stanford Graduate School of Business

Is it best to be emotionless and analytical in decision making? When our goal is to be decisive, the answer is a resounding No. Instead, harnessing the power of emotions is critical. Studies of the neural underpinnings of decision making show that our brains start by evaluating options analytically. But very soon, usually based on first impressions, we create an emotional front-runner. We then continue down a path of predecisional distortion, which biases further evaluation. Rather than creating bad decisions, however, this distortion leads to more confident, committed decision making.

This video teaches: How to be decisive and confident in decision making; Why starting with price can lead to bad decisions; and, How loss aversion trumps opportunity - and how to counter negative emotions.
#14030/1005   59 minutes 2010  $139.95 *Streaming available 

Much of what businesses do is influenced by forces outside their control - external factors. What are these external factors and how do they affect businesses? This film uses real business case studies to demonstrate the importance of P-E-S-T - political, economic, social and technological factors.

POLITICAL & ECONOMIC: People often complain about the big government but money from government stimulus packages can keep businesses alive and even make them prosperous in the longer term. They benefit from a political factor in the shape of a grant designed to help areas of high unemployment. Meanwhile, economic factors cause other businesses to abandon their traditional workforce in order to lessen labour costs and move manufacturing to China. Many such companies thrive but what about the social costs of their move?

SOCIAL & TECHNOLOGICAL: Learn how businesses can (sometimes inadvertently) take advantage of and prosper from social trends such as NEW AGE thinking. On the other hand, times have been hard on many traditional businesses but technological factors like the internet and social media are helping them gain new customers.

THE RETAIL PARK: External factors are rarely clear-cut. How will a big new, out-of-town shopping centre affect the main street shops? A local politician argues it will create employment and prosperity. But existing retailers fear the new development will take away their business and create a ghost town.
#14029/2047   25 minutes 2005  $279.95 *Streaming available 

What is fair trade? How does it work in practice? What difference is it making to people in the developing world? This is the story of the British fair trade fashion company People Tree

SWEATSHOP LABOUR: The fashion business is worth many billions. But beneath the industry's glamorous façade, there's an inconvenient truth: most of the clothes are made in the developing world using sweatshop labour. People Tree set out to make a difference, by selling well-designed clothes produced in the developing world for a fair price. They're now selling through Top Shop and working with 50 producer groups in 15 different countries.

HAND-MADE: All People Tree's garments are hand-made. This means it is all much more labour intensive and slower than in factories. But that's the whole point: to create as much employment as possible. Care for the environment is also part of People Tree's plan. They use natural dyes and avoid toxic or synthetic raw materials. They use organic cotton which means not relying on harmful pesticides - but they're not totally organic yet.

BANGLADESH: One woman working on People Tree's clothes in Bangladesh does seem to be benefiting from fair trade. She tells how working on producing fair trade clothes has improved her life, brought her more money and freed her from being stuck at home. But fair trade isn't an easy option. People Tree has little money for advertising and marketing and every day is a struggle. Fair trade is still only a small fraction of the fashion business - can it ever go mainstream?

*DVD EXTRAS include interviews with a fair trade sceptic, a fair trade supporter and a fair trade fashion shop owner.

#14028/2047   29 minutes 2008  $279.95 *Streaming available 

*Features Rob Cross, Professor of Management at the University of Virginia

Networks of relationships among employees are increasingly the means by which organizations create value and foster innovation. From ten years of research tracking top-performing leaders at over 60 companies, Professor Cross found that successful leaders manage informal networks to compensate for weaknesses in formal structures, and thus improve collaboration, knowledge-sharing and best practices. In doing so, they are less susceptible to the loss of key contributors whose expertise enables a group to succeed. The video teaches: How your organization's interpersonal networks drive business results; Why leaders attuned to networks are more successful over time; and, What a high-quality, energy-building network looks like.
#14027/1005   59 minutes 2010  $139.95 *Streaming available 

Features Linda Hill, Professor of Business Administration, Harvard Business School.
What kind of leadership is needed when innovation is how you compete? From her research on companies that have achieved breakthrough innovations, Professor Hill found a common leadership approach. Leaders at Pixar, eBay Germany, Google, HCL Technologies, and IBM, among others, build communities of people who are both willing and able to innovate. They develop willing teams by pulling people together with a shared purpose, values, and rules of engagement. And they build capabilities by fostering intellectual diversity and debate (creative abrasion), high experimentation (creative agility), and integrative, rather than compromise-driven, solutions (creative resolution).
#14026/1005   54 minutes 2010  $139.95 *Streaming available 

Whenever you communicate, you have one purpose; to move people to act. Whether you want people to follow your instructions or buy into your ideas, if you aren't crystal clear when you communicate, you'll cause confusion, errors, and conflict. You'll hurt productivity, and you'll destroy morale. This program teaches you how to get your point across whenever you speak.

The VIDEO shows you how to: Communicate so that everyone fully understands your message and knows how to act on it; Give clear instructions that get results; Address employee performance issues; Gain buy-in and support for your ideas; and more!

The CD-ROM includes the following materials:

The Training Session Format prepares you for running your training session, walking you through each step, from writing the meeting agenda to handing out certificates of completion. The Video Guide outlines the video and includes discussion points you can use to spark conversations among your trainees. The Group Exercise is a team-building activity that will energize your trainees and reinforce the lessons presented in the video.
Customize and award a Certificate of Completion to everyone who completes your training session!

The Video Guide outlines the video and provides extra tips trainees can put to use immediately. It's a reference tool they can turn to again and again--long after the training session is over. The Practice Exercises encourage trainees to continue to develop their skills. By taking the Assessment Quiz, trainees discover their weakness so that they can focus on improving in those areas. Customizable and Print-Ready Forms: Quiz and answer key, certificate of completion, training session format, print-ready Viewer’s and Trainer's Guides.
#14024/0277   17 minutes 2011  $529.95 *Streaming available 

Buy a bar of fair trade chocolate and help people in the developing world, too. This is the unique selling point of Divine Chocolate - but is it too good to be true?

SOCIAL ENTERPRISE: Divine was set up a co-op of cocoa farmers in Ghana to give them a share in the profits from their cocoa beans. Divine is a social enterprise and claims its ethical motivation shapes everything it does. But it's had to fight a major marketing battle to find a place in the cutthroat confectionery market.

MARKETING MIX: The big chocolate companies spend millions promoting their brands - by comparison Divine can spend almost nothing. Instead it makes creative use of the internet, public relations and its ethical back story. Divine's had to work hard to get onto the supermarket shelves and now wants to get its product to the other outlets where people buy their chocolate.

BUT IS IT ENOUGH? As well as more money, fair trade has brought real benefits to the African farmers who own Divine. Women get a better deal. Villages get badly needed facilities like wells. But fair trade has its limitations. What about people working in poor conditions in the developing world who aren't in the fair trade loop?

DVD EXTRAS include items on product development, the role of the marketing manager and the importance of Divine's brand. Also: ethical trading - what is it and how does it benefit the developing world?
#14023/2047   30 minutes 2010  $279.95 *Streaming available 

How is information and communications technology changing society? What should make us hopeful? What should make us fearful? This wide ranging documentary explores a world of threats and opportunities.

RAISED ONLINE: Children are spending more and more time on computers - being "raised online". What impact is this having on family life? What impact is it having on their minds? Does our increased use of computers threaten our ability to empathise with other people? And what about problems like cyber-bullying, violent computer games, and the "dark side" of the internet?

LIBERATION TECHNOLOGY: Many are benefiting from the increased access of information the internet brings. Grandmother Joan Barker is a "silver surfer". To her the technology has been a godsend, helping her keep in touch with her family wherever they are. Kirsty Palmer is visually handicapped. Computer technology has changed her life making her more independent than ever before.

THE DIGITAL DIVIDE: Many poorer people still don't have access to the technology - and suffer because of it. Huge numbers of people in the world haven't even made a phone call, let alone used the internet. Meanwhile, more information about us is being held by government and big companies than ever before. Is personal privacy under threat?

DVD EXTRAS provide a wealth of additional material on the above topics, including extended interviews with ICT users, both young and old, as well as expert commentators.

*See also ICT AND BUSINESS: The Great Revolution
#14022/2047   30 minutes 2009  $279.95 *Streaming available 

How has information and communications technology changed the world of commerce and industry? This wide-ranging film tells a remarkable story of our times.

IMPACT ON WORK: In the 1970s office work was done with typewriters and paper and correcting fluid. Computers were giant devices in air-conditioned rooms. Then in the 1980s computers got smaller and began to appear on people's desks. Whole industries and professions vanished. Simon Steele, a sub-editor on the Independent, describes how computers have changed his working life.

THE INTERNET: In a short time the internet became the world wide web connecting computers across the globe. The "dot-com bubble" burst - but e-commerce took off. A travel agent demonstrates the massive impact ICT has had on his business. The internet has also led to the creation of millions of new businesses. Twenty-year old Kadriye Balic now sells fair-traded products all over the world from home via an internet-only business.

WHO BENEFITS? Automated factories have destroyed millions of jobs - but at the same time companies are using cheap labour in countries like China. The technology means more data about us is recorded than in the past - but how safe is that data? The ICT industry has to continually sell us newer and newer technology and we're becoming more and more dependent on it. So who's really benefiting?

DVD EXTRAS cover a wealth of topics in greater depth including: data security, computer disasters, the impact on jobs, the newspaper industry, and the "dot-com bubble".

*See also ICT AND SOCIETY: Technology's Children
#14021/2047   30 minutes 2009  $279.95 *Streaming available 

This video explores how technology has driven marketing over the past 50 years, from the golden age of television ads to the internet revolution of today.

HISTORY: Marketing has been around from earliest times. But it was the industrial revolution which brought mass consumption, mass production and the mass media. In the twentieth century marketing came of age, promising endless growth and prosperity. But the market economy also brought boom, bust and environmental disasters.

TELEVISION: The 1960s saw the beginning of a "golden age" of television advertising. By the end of the '60s, 80% of the market could be reached through three single commercials in prime time television. Ads for Cadbury and Coca-Cola had a huge impact. In recent years the explosion of TV channels has changed the marketing landscape. But TV remains important. Ads have become longer - 60 second dreams and "mini-masterpieces" for companies like Guiness and Honda.

DIGITAL MARKETING: The internet now makes possible relationship marketing. Customer service has become an essential part of the "brand experience". The internet allows producers to know more about their customers than ever before - but what about personal privacy? Direct marketing has gone digital - but this creates problems of junk emails and spam. Social networking, twitter, blogs and viral marketing are all vital marketing tools.

THE DOWNSIDE: The digital revolution gives customers more input into the brands and products they buy. But the history of marketing is one of deception and lies. Is it leading to growing levels of mental illness as people confuse their real needs with things they simply want?

DVD EXTRAS include items on niche and direct marketing. Plus - psychologist Oliver James looks at the links between marketing and mental illness, the difference between "having" and "being", and argues the case for an alternative society based on zero growth.

*See also ...

#14020/2047   31 minutes 2010  $279.95 *Streaming available 

The four Ps of the marketing mix - product, promotion, price and place - are still seen as the basis of marketing - but how relevant are they today? Using case studies of companies large and small this film explains and explores each of the Ps.

PRODUCT: Brompton Bicycle is a manufacturing company based in London. The secret of their success is an iconic product, "hand-built" for its customers. Divine Chocolate makes much of its fair trade credentials - but marketing-wise the product comes first - people won't buy it if they don't like taste. Meanwhile, taxi firm Climatecars sells not a product, but a service - its USP is being green, but quality and consistency are major priorities.

PROMOTION: Television advertising is still the big promotional tool - but beyond the budgets of many companies. Divine has to target its advertising spending and employs shock tactics - going against the cliché. Another useful form of promotion for companies with limited budgets is pr - public relations. But it's not just the small companies - Virgin has been enormously successful at getting free publicity.

PRICE AND PLACE: "Place" Is WHERE you sell your goods - and this is changing. The internet now makes possible more targeted and niche marketing. For Brompton Bicycle choosing the right dealers is critical. Pricing, too, is key for all companies - and needs careful attention. Market pricing and cost plus pricing are two key approaches. But how relevant is the classic marketing mix these days? Some marketers want to combine the Ps for product and price into a new P - P for the proposition.

DVD EXTRAS include items on market research and the importance of monitoring the competition. Plus - psychologist Oliver James looks at the use of deceit and fear in advertising and the way marketers target women.

*See also ...

#14019/2047   28 minutes 2010  $279.95 *Streaming available 

All marketing starts with a product. But beyond the product is the brand. Vast sums are spent in creating and maintaining brands. But what is a brand? And why do some brands succeed and some fail?

SUCCESSES: Brands speak to people in a way that products don't - they have a personality, a style. One big brand success story in the UK is called Innocent Drinks. In just 10 years Innocent's sales went from nothing to over £100 million. Why? Meanwhile Coca-Cola has used its brand to conquer the world - despite its product being little different from the competition. But the UK has its own long-lasting brands, too - like Cadbury's. What's the secret of their success?

SURVIVORS: Offers good examples of how brands can survive - it's a question of keeping true to core values. But as companies keep getting bigger, this gets harder. And is there a danger in losing sight of the importance of simply having a good product? Brands can be damaged, too. Did Innocent damage its brand when it sold part of its ownership to Coca-Cola? And what about the spectacular problems of Ratners, BP and Toyota? Some brands go on and on however bad their media coverage - like Coca-Cola.

THE BIG LIE: Companies like Divine Chocolate have found success through its ethical fair trade image. But ethics are often more about image than reality. Can companies like oil giant BP really claim to be green? And are brands deceiving us in a more profound way - making us believe we're inadequate without them? Psychologist Oliver James believes they're literally driving us mad.

DVD EXTRAS include items on the future of marketing, customer service, and the importance of quality. Also - psychologist Oliver James on how to protect your mind from marketing.

*See also ...

#14018/2047   28 minutes 2010  $279.95 *Streaming available 

This award-winning film tells the story of how Coca-Cola became the world's most famous multinational company and follows its quest to be the globe's number one beverage.

HOW IT STARTS: The Second World War prompts Coke's global expansion as every US soldier gets a bottle of Coke for five cents. Bottling plants are shifted overseas. Coca-Cola becomes a worldwide symbol of the American way of life. In the 1960s Coke is boycotted by the US civil rights movement for racist policies. By the 1980s Coca-Cola is top of the world's soft drinks - and then aims higher.

GLOBAL TAKEOVER: In France people resist "coca-colonisation", denouncing the drink as a threat to their identity. In China Coke builds up a bottling network which spans the country - but is up against a long history of tea drinking. In Mexico for many people Coke and Pepsi become a kind of holy water.

OUTRAGES: Coke claims not to interfere with local politics - but in Guatemala the activities of one of its bottlers cause a scandal when employees trying to start a union are murdered. Outrages in other countries - most notoriously Colombia - also blacken the company's name.

THE BATTLE GOES ON: Coke's quest for world domination goes on. Coke's priority is the emerging markets - countries like China and India. But critics claim the costs to local people are too high and press for government action against the company.

DVD EXTRAS provide a wealth of additional material expanding on the subject and bringing it up to date. They include: Coke in developing countries, corporations and world poverty, cola wars in Russia, Coke and the Cold War.

*See also COCA COLA 1: A Classic Marketing Story
#14017/2047   35 minutes 2008  $279.95 *Streaming available 

This award-winning documentary explores the advertising and marketing techniques behind Coca-Cola's historic success. Drawing on a wealth of archive material and interviews with key industry figures, the film offers a powerful insight into Coke's commercial and social impact.

BIRTH OF MODERN ADVERTISING: Coke begins life as a "brain tonic" for business people. But the secret of the new drink's success lie in its marketing. Revolutionary mass advertising techniques are used to sell it as a refreshing drink for everyone. Images of Coke appear everywhere. Coca-Cola spends an unheard of 20% of its revenue on advertising.

BATTLE OF THE BRANDS: Integral to the Coke story is its long-running battle with Pepsi. A wealth of marketing and advertising imagination is employed on both sides. Coke is the "real thing", but drinking Pepsi makes you part of the "Pepsi generation" - as promoted by superstar singer Michael Jackson.

A NEW RELIGION: Market researchers examine the responses of people to Pepsi and Coke, trying to work out why we choose one over the other - even though there's almost no difference in the taste. And what about their social impact? Is Coke part of a new, fantasy-driven, consumerist religion in which what we buy defines who we are?

DVD EXTRAS provide a wealth of additional material including Coke In Britain, Virgin Cola, Coke and the colour bar, and why Coke changed its formula.

*See also COCA COLA 2: How Coke Took Over the World
#14016/2047   42 minutes 2008  $279.95 *Streaming available 

Imagine if all your good managers became great leaders. When you have leaders at all levels, and not just at the top, productivity climbs and the atmosphere improves throughout your organization.

Good management skills are a start. But that's not what makes you a leader. What makes you a leader is the willingness of others to follow you. And this requires respect, admiration and many other intangibles that go into true leadership. Fortunately, even though not everyone is a "born leader," every manager in your organization has the potential to become a leader.

This video begins by demonstrating successful management styles: direction, influence, collaboration, and delegation. It then explains how your setting and your subordinates determine which management style is most appropriate for your situation - and the need to adapt to changing circumstances.

Dramatic scenes help you recognize leadership behaviors at all levels of an organization. You'll learn how to exhibit leadership by making good decisions and keeping your own emotions under control. And you'll learn the critical importance of personal integrity.

Leadership takes more than good management. And there's no better time than right now for you to take it to the next level.

*Closed Captioned
* The 31-page booklet accompanies the program as a tool for trainees to use during and after the training. It goes over the different styles of leadership as well as their characteristics. Thought questions are provided along with different scenarios indicated in the video.
#13926/1005   24 minutes 2010  $249.95 *CC *Streaming available 

How often have you asked someone how the meeting went, only to hear: a total waste of time! Yet meetings can be a powerful business tool, bringing people together to solve problems, share ideas, or focus everyone's efforts on a common goal. So how do you go from "total waste of time" to "powerful business tool"? By training your employees on proper techniques to prepare and run effective, focused and successful meetings.

This program starts with the common pitfalls that often derail meetings. Then you'll see proven methods that can have a dramatic impact on the effectiveness of your organization's meetings. You'll learn how being properly prepared allows you to encourage engagement and teamwork while keeping the meeting on time and on track. And you'll see specific techniques for a variety of specialized situations, including web meetings. We're all busy these days and we can't afford to waste our time with nonproductive meetings. Use this new video to set a company-wide standard for meetings that reach their goals - and end on time.

*The 34-page guide goes over the different types of meetings covered in the video along with how to prepare for each of them. This booklet is good to use during and after watching the program. Questions are also provided to help figure out how to run your meeting more efficiently.
#13925/1005   22 minutes 2011  $249.95 *CC *Streaming available 

Alvin Hall, a finance expert with 25 years of experience on Wall Street, travels the world meeting social entrepreneurs and business leaders who are just as interested in doing good as in making money. In this eight-part series, Hall advises socially conscious enterprises and organizations operating in the developing world about how to become more effective. From Africa to Asia to North America, Hall presents executives with specific challenges that will put each group on a track toward becoming the streamlined source of global improvement its founders intended it to be.

There are eight 22-minute programs in the series - detailed descriptions of each program are available:

CAMFED: Zambia

#13899/0635  2010  $1,329.95 *CC 

We all know that good communication skills are critical in every business environment. We also know that communication often breaks down. When there's a breakdown, we usually think the solution is to speak more clearly. But often, the solution is better listening. Each of us has a habitual way of listening - a way of fitting what we hear into our preconceived notions. We are captives of our way of listening, often unaware that what we hear is not what others are saying. Listening is a skill that needs to be developed. In this communication video, viewers watch the communication taking place during a typical morning at an office.

Learning points include: Clear speaking does not guarantee clear listening; Listening is always interpretive; Culture and personal history shape listening; Perceptions about relative power can limit the exchange of ideas; Changes in mood cause changes in listening; and, Effective communication requires listening beyond the words. Don't take listening for granted. Use this video to teach your staff the skills that will make them better listeners - and thus better communicators.
#13879/1005   20 minutes 2007  $219.95 *Streaming available 

The Internet’s mind-boggling flow of data that circulates so freely "in the cloud" does much of its real-world traveling beneath the sea in bundles of fiber optic cable. This program sets sail on the Leon Thevenin as a repair team identifies a damaged length of cable on the floor of the North Sea and then painstakingly splices in a new section. In addition, the program discusses high-bandwidth digital developments such as naked-eye 3-D video and describes the principles of applied fiber optic physics, cable-manufacturing processes, and cable-laying techniques that are making such advanced Internet technology a reality.
#13863/0635   46 minutes 2010  $229.95 

Investigates the shattering impact the recent global financial meltdown had on how economists think. Why did so few of the brightest minds in finance not only fail to predict the crash but also argue that it was impossible? With insights from experts and scientific experiments that highlight the hidden money drives in us all, explores a seismic shift in our efforts to understand the marketplace.

*Closed Captioned

#13857/1725   60 minutes 2010  $129.95 *CC 

Voted the Number 1 company to work for in 2009 by Fortune magazine, NetApp has successfully navigated through every major cycle in business: from the frenetic mentality of a startup, through the tumultuous period of the dot-com boom and bust, and finally to the relative stability of a mature enterprise organization. The company's core values of candor, integrity, teamwork, and simplicity not only contributed to Fortune's ranking, notes Dave Hitz, but also helped it transition through these growth phases - and thrive.

To survive and grow through business cycles, NetApp transformed itself from a technology startup into an enterprise vendor, diversifying in both products and customers. Now, in setting a strategic course and planning for future growth, Hitz uses a habit he developed of visualizing "the future as history". Describing the future in the past tense, including the real steps needed to get there, helps prepare the company and employees for the inevitable transformations to come.

This program highlights: How to recognize and exploit opportunity in a downturn; The role values play in successful transitions; and, How visualizing the future helps formulate strategy.

Dave Hitz and James Lau founded NetApp in 1992, and as executive vice president, Hitz is responsible for the future strategy and direction of the company. Earlier, Hitz worked at Auspex Corporation and MIPS Computer. Before his career in IT, Hitz worked as a cowboy, getting valuable management experience by herding and branding cattle. He holds a BS in computer science and electrical engineering from Princeton University.
#13852/1005   54 minutes 2009  $139.95 *Streaming available 

Seven deadly service statements ... they sound ominous, don't they? And for good reason. Some of these statements may seem perfectly innocent on the surface and there may be times when you're tempted to try using one or more other them to improve a difficult service situation. But more often than not, you'll find that you've unwittingly only made things worse.

With the advice presented in this program, you'll learn to avoid these service killers and naturally end up providing customers with the care and professional service they deserve ... boosting customer loyalty to new heights!

*Includes a 12-page Program Guide - yours to copy and distribute at in-house training sessions. 
#13846/0277   21 minutes 2005  $209.95 *Streaming available 

*2009 Telly Award Winner!
You have a discipline problem with an employee. You've tried looking the other way. You've tried gentle reminders. Maybe you've even tried getting mad. Nothing changed. So now what do you do? How do you handle the situation in the best possible way for the employee and for your organization?

This program gives you six steps of positive, progressive discipline which begin with coaching and escalate to stronger measures only as needed to solve the problem. In many cases, employees will respond early in the process. But if not, the later steps help you address continuing performance shortcomings calmly and professionally. You'll see the best ways to: Clarify what's expected; Convince the employee that change is necessary; Get the employee's agreement to change; and, Come up with an action plan together.

This process is not intended as punishment. Instead, these steps help employees satisfy expectations - and possibly save their jobs. And if they do not have a commitment to improve, you will know that you have given them a fair and legal opportunity.

#13834/1005   21 minutes 2009  $259.95 *CC *Streaming available 

In the mid-1980s, the markets were soaring with no end in sight; then came October 19th, 1987. This CNBC Original documentary examines the biggest stock market crash in U.S. history, as told through firsthand accounts from traders, reporters who covered the story, and such power brokers as former Federal Reserve chairman Alan Greenspan, former NYSE chairman John Phelan, and Leo Melamed, legendary trader and former head of the Chicago Mercantile Exchange. Viewers are guided moment-by-moment through the plunge and are also shown resulting safeguards implemented over the following 20 years. In addition, the program shows how the crisis gave way to the greatest bull market of all time.
#13814/0405   46 minutes 2009  $229.95  Grades 10 to Adult 

For more than three decades, transnational corporations have been busy buying up what used to be known as the commons - everything from our forests and our oceans to our broadcast airwaves and our most important intellectual and cultural works. In this program - bestselling author David Bollier, a leading figure in the global movement to reclaim the commons - bucks the rising tide of anti-government extremism and free market ideology to show how commercial interests are undermining our collective interests. Placing the commons squarely within the American tradition of community engagement and the free exchange of ideas and information, Bollier shows how a bold new international movement steeped in democratic principles is trying to reclaim our common wealth by modeling practical alternatives to the restrictive monopoly powers of corporate elites.

(This film was previously titled SILENT THEFT)

David Bollier is an author, activist, blogger and consultant who has spent the past ten years exploring the commons as a new paradigm of economics, politics and culture. He has pursued this work as an editor of -- a leading website about commons-based policy and politics -- and in collaboration with a variety of international and domestic partners. He speaks widely about the commons, and recently co-founded a new international organization, Commons Strategies, dedicated to developing and promoting commons-based public policies and initiatives. In 2010, Bollier taught a course on the topic as the Croxton Lecturer at Amherst College.

Bollier's latest book, Viral Spiral: How the Commoners Built a Digital Republic of Their Own (2009), describes the rise of free software, free culture, and the commons-based movements seeking to advance open business models, open science and open educational resources. His first book on the commons, Silent Theft: The Private Plunder of Our Common Wealth (2002), is now widely used in colleges around the world. It surveys the many market enclosures of people's shared resources, from public lands and the airwaves to public spaces, plant and animal genes, and knowledge. Brand Name Bullies: The Quest to Own and Control Culture (2005) documents the vast expansion of copyright and trademark law over the past generation.

Bollier has worked with American television writer/producer Norman Lear since 1984, and is Senior Fellow at the Norman Lear Center at the USC Annenberg School for Communication. He is also Co-founder and board member of Public Knowledge, a Washington policy advocacy organization dedicated to protecting the information commons. Bollier lives in Amherst, Massachusetts.
#13797/0685   46 minutes 2007  $339.95  Grades 9 to Adult *Streaming available 

Having a desire to actually help people, displaying a real desire to be of assistance, is the prime ingredient of great customer service and brings the most job satisfaction to those who provide it. Viewers get a first hand view that brings basic skills to a higher level. This video tells a simple but moving story about the importance of one customer service rep in the eyes of her customer. 
#13761/1005   6 minutes 2010  $169.95 *Streaming available 

Workplace violence. It can happen in any size organization, in any industry. Much is now known about such attacks, so that the vast majority can be prevented by paying attention to the warning signs and responding with quick, decisive action. These two dramatic programs are narrated by Stephen G. White, PhD - a leading expert on workplace violence who has consulted on thousands of threat cases for Fortune 500 companies and other organizations of all sizes, both public and private. In these programs, Dr. White draws from his experiences to dispel some of the common myths about workplace violence, while providing a better understanding of what you should be aware of to help keep your workplace safe.
EMPLOYEE VERSION - details the ten warning signs of workplace violence, as seen from the employee perspective. 17 minutes

MANAGER VERSION - provides supervisors with additional content, including guidelines for holding information-gathering meetings, confronting a bully, or terminating a problem employee. 24 minutes

*Includes a 34-page Study Guide
*Closed Captioned
*Both programs are also available in Spanish 
#13760/1005  2010  $489.95 *CC *Streaming available 

Avoid embarrassing errors and make your best impression on customers and colleagues. The impression you leave with others about the quality of your organization and your own personal competency is largely based on the courtesy and professionalism of your email correspondence.

Learn about: Email etiquette and best practices; Openings and closings; Proper formatting and subject lines; Grammar and punctuation; Writing "bad news" emails; and, Email customer service.

No matter how long you've been using email, you'll learn some very important guidelines in this video - guidelines that will protect you from catastrophes and ensure your messages are professional, every time.
#13757/1005   26 minutes 2010  $219.95 *Streaming available 

Constructive disagreement can add value, as employees compromise and reach better decisions based on input from others. Conflict becomes destructive when anger, jealousy, and other strong emotions turn the focus away from problem solving and toward personal attacks. Destructive conflict can ruin relationships among workers, interfere with productivity, destroy teamwork, and contribute to employee absenteeism and turnover.

While acknowledging common sources of conflict, this entertaining video provides eight specific, reliable solutions: skills that help you put aside your differences, control your emotions, and move forward.

Learn these solutions:
*Responding with empathy
*Active listening
*Setting a limit
*Finding something to agree with
*Using "I" language instead of "You" language
*Disengaging to cool off
*Appealing to mutual self-interest
*Attacking the problem, not the person

Now, it is true that there are many things you CAN'T control when you are dealing with your coworkers or colleagues. But there are skills you can learn to keep disagreements constructive and resolve conflicts in a positive way. The most important thing to keep in mind is that resolving conflict is not about one person proving the other person wrong. Resolving conflict is about working WITH the other person to solve the problem and maintain the relationship.

Bottom line: there will always be conflict. The secret is learning to manage it successfully. Doing so empowers you to take control of your life - and career.

*Includes 50-page Study Guide that provides the opportunity to take a pre-test & post-test to evaluate knowledge of conflict resolution, understand common sources of workplace conflicts, grasp negative consequences, learn easy-to-use techniques, and much more!
#13756/1005   17 minutes 2010  $249.95 *CC *Streaming available 

Teach your staff how to impress customers with memorable service! Keeping your customers happy is one of the most important parts of running a business. However, sometimes your employees may not have the skills necessary to provide the best service possible. This set of nine customer service training videos will help fix that! Whether it's over the phone or in person, employees will learn to be attentive, listen to customers' needs, and handle tough situations in a professional manner.

Key customer service training points:
*How to make a great first impression.
*13 crucial do's and don'ts for basic telephone courtesy.
*Keep an open mind and avoid jumping to conclusions.
*Create personal relationships with your customers.
*Communicate customer feedback throughout the organization.

By the time your staff has seen everything these programs have to offer, they'll be more than prepared for any customer service situation that might arise.

This Special Collection includes the following programs:
COMEDY CENTRAL PRESENTS: The Essentials of Great Service

#13680/1005  2009  $1,339.95 *Streaming available 

As a human resources manager, you hold a lot of responsibility within your company. Not only do you have to find viable candidates for employment, you also have develop your existing employees, all while making sure your organization continues to be a diverse and harassment-free place to work. This set of nine human resource training videos will make your job a lot easier!

Learning points include:
*How to recognize and respond to sexual harassment.
*Twelve basic employment law issues.
*Steps for properly disciplining and terminating employees.
*Avoiding discrimination during the hiring process.
*Questions you may - and may not - ask in an interview.
Use these human resource training videos as a guide to help ensure that your workplace maintains a respectful atmosphere, while also keeping yourself protected against any potential legal problems.

This Special Collection includes the following programs:
SEXUAL HARASSMENT: Commonsense Approach - Employee Version
SEXUAL HARASSMENT: Commonsense Approach - Manager Version


#13675/1005  2009  $1,339.95 *Streaming available 

Develop your leadership and supervisory skills with these nine high-impact productions.
We all know that being a manager isn't easy. Roles are changing and today's managers find themselves faced with not only being responsible for the goals of their workforce but for the entire organization as well. These nine top-selling management training DVDs provide proven techniques that are guaranteed to improve productivity and people skills for new managers and seasoned veterans.

Learning points include:
*How to look for positive behavior, and praise often.
*Earn the trust of the people you manage.
*Reduce frustrating miscommunications.
*Nurture teams through development stages.
*Set goals that can be achieved - and are worth achieving!

This Special Collection includes the following programs:
CRITICISM: Giving and Taking
MANAGING PEOPLE: Key Skills for Great Managers

#13670/1005  2009  $1,339.95 *Streaming available 

Shows how to attract attention with the layout formats of Picture Window, Silhouette, Square Zero, Mondrian, Closure, Oversizing, Juxtaposition, Surrealism, and Shock. Discusses how graphic designers direct attention within an ad by using the layout techniques of "diagonal", "standard", "C", "Z", "overlapping", and "spatial progression." Concludes with a special section on the importance and use of headlines and sub-headlines.

*See also ADVERTISING LAYOUT: Space Allocations
#13635/0495   19 minutes 2011  $189.95 *Streaming available 

Excellent for any course in advertising, creative or graphic design. Suggests the proper space allocation for the illustration, headline, copy and logo. Discusses whether to use a photograph or original art for the illustration. Covers headline issues such as overprinting, reverse type and typefaces. Shows examples of the optical center, symmetrical and asymmetrical balance and the Kodak "role of thirds." Covers the layout techniques of vertical half, horizontal half, corner half, white space, bleed, and borders. Concludes with a discussion and examples of "simplicity", "unity" and "harmony" in layout design.

*See also ADVERTISING LAYOUT: Visual Direction

#13634/0495   20 minutes 2011  $189.95  Grades 11 to Adult *Streaming available 

This program gives a simple plan for dealing with tricky customers. Many behaviours qualify as tricky. Customers may be impatient, rude, ungrateful, complaining or just hard to please. The behaviour that most people find hard to manage is the angry or irate customer. This program shows how easy it is for the service giver to be drawn into an argument. The focus then moves from the issue at hand to who is going to win or lose.

Take the H.E.A.T. is a simple plan for dealing with angry or irate customers: Hear them out. Empathize. Apologize. Take action. Real-life scenes contrast ineffective behaviours with those used by people who can "take the H.E.A.T". A commentary is given with a studio audience.

BONUS FEATURE - The Manager and Tricky Customers (4 minutes) - Some managers are reluctant to get involved with tricky customers. A retail situation demonstrates the difference between the manager who just observes his staff member and the one who goes to her defense.

*Includes Training Guide

#13614/0293   17 minutes $269.95 *Streaming available 

Take the dread out of Mondays and show people how they can work better together within and between teams. Team building is about relationship building and this program shows how to do it. Challenge people to be more aware of what makes them tick and how their values and beliefs affect their outlook, attitude and behavior.

Concentrates on three characteristics of successful teams: ATTITUDE (11 minutes); BEHAVIOUR (18 minutes); and, HUMOUR (11 minutes). A spontaneous question and answer session with the studio audience on teamwork issues follows the main program as a separate session (22 minutes).

*Includes comprehensive Guide
#13612/0293   27 minutes $269.95 *Streaming available 

A positive attitude is too important to be left to chance. That's because everything you do can be easier and more enjoyable when you're in a good mood. Being in a good mood can improve relationships, enhance learning, make hard work easier, prevent accidents and reduce stress. There is also a strong connection between positive emotions and good health.

STAYING POSITIVE is an exciting, energetic and entertaining feast of ideas for getting into a good mood and staying there. By watching this program, you'll be more aware of the times when you may be tempted to give in to negative emotions and what you can do to cut them off and choose more helpful alternatives.

There's a lot in this program, including:
How attitudes are transferred in the workplace.
Simple, yet effective strategies to lift your mood.
The price you pay for being in a bad mood.
How to use the power of your mind to see things differently.
The value of humour and laughter to relax and feel good.
Encouragement and ideas for surviving tough times.
How to boost your self confidence to feel good.
The importance of gratitude.

This program is a proven winner on its own, or to complement other DVDs and training programs. It can be watched in a single viewing or segmented.
#13609/0293   42 minutes $139.95 *Streaming available 

What better way to understand a financial disaster than to meet the kind of people who created it? This CNBC Original documentary investigates the origins of the global economic crisis through eyewitness accounts from mortgage brokers, investment bankers, naive home buyers, and equally naive investors - as well as former Federal Reserve chairman Alan Greenspan, who encouraged shifts away from traditional lending during the early and mid-2000s. Viewers encounter ex-CEOs of companies that targeted subprime borrowers, credit rating officials who enthusiastically widened the definition of the AAA rating, and a hedge fund manager who profited from the housing crash by investing in credit protection.
#13578/0635   90 minutes 2009  $249.95 

Boomers are still at work but so are workers of their children's generation as well as their grandchildren's. How can they possibly work together? How is an organization to engage all the generations, succeed with younger workers, and connect across differences? This series provides effective management and communication advice that can help bridge these gaps from all directions.

The "Generations and Work Series" is the culmination of 25 years of research by Claire Raines, co-author of "Generations at Work" and seven other books about the generations, supported by compelling real-world inquiry from award-winning producer Tarek Chacra. Workplace and on-the-street interviews, vignettes, and expert commentaries address such topics as coaching, work processes, technology, feedback, change, productivity, and sales. Not just another plug-and-play video, "Generations and Work" engages viewers in a fresh new way by involving them in 15 screening activities. Facilitator Joe Tabano interacts directly with viewers, prompting them to answer questions, join in conversations, and participate in learning activities where they apply what they have learned to their own work situations. At its heart, "Generations and Work" is about accepting people who are different and interacting with them in ways that increase satisfaction and productivity.

Key Points:
o Trying to change someone else's perspective on work is a losing battle; instead, find ways to capitalize on their strengths and assets.
o Masterful communicators connect with people from different generations by adapting to their preferences.
o It's always a good idea to ask yourself, "How does this other person want to be treated?"
o Engaged employees make all the difference, but employee engagement isn't one-size-fits all. It's important to understand what engages people from each of the generations.
o A work environment that supports all the generations responds to diversity, builds on strengths, offers options, develops people's understanding of differences, and trains people to communicate effectively across generations.

Package Includes:
o DVD with 4 video programs (see below)
o CD-ROM with Leader's Guide, 4 PowerPoint Presentations, 4 sets of Reproducible Handouts
o One 4genR8tns book
o One Millennials@Work book
o 10 laminated desk references

A four-part interactive learning experience:
o Engaging All the Generations (8:29)
o Connecting Across Differences (8:59)
o Working with Millennials (8:08)
o Succeeding with Younger Workers (9:39)

Since the programs have their own on-screen facilitator, all you need to train hundreds of people is someone to convene the meeting and print the handouts.

*Closed Captioned
*Discount 10% for Government, Education and Non-Profit
#13555/0807  2010  $669.95 *CC 

In this ABC News program, SuperFreakonomics authors Steven D. Levitt and Stephen J. Dubner give the concept of cause and effect a whack on the head! In a whirlwind round of 20 questions, Levitt and Dubner make forays into the worlds of business, education, health care, environmental science, and psychology to shed light on how a doctor's necktie can harm patients, why emergency rooms should be located at airports, how lasers could reduce the spread of malaria, a connection between the birth control pill and fewer teachers in America's public schools, a disconnect between locally grown produce and carbon emissions, how a garden hose to the stratosphere could cool down the Earth, the enticing economics of being a high-end call girl, and much, much more. Original broadcast title: 20 Questions You Never Thought to Ask.
#13485/0405   41 minutes 2009  $229.95  Grades 10 to Adult 

In 2002, the Norwegian government mandated that public companies must make their boardrooms 40 percent female - and the results have been nothing short of astonishing. With a spotlight on landmark legislation in Europe and unequivocal statistics from both sides of the Atlantic, this program demonstrates that gender diversity in the boardroom is beneficial to the bottom line. Concerns over government intervention in a free market and the redistribution of power via quota are addressed, while an experiment conducted by social psychologist Peter Collett contrasting the work approaches of two teams of business school grads - one all-male, the other male and female - offers intriguing insights into the dynamics of gender in the workplace. Produced by the Open University.

*Part of the series THINKING BIG
#13484/0405   27 minutes 2009  $179.95  Grades 10 to Adult 

How did fraudulent investment manager Bernard Madoff get away with such an enormous scam for so many years? This CNBC Original program examines the bizarre details of Madoff's operation while exploring his motives and mind-set. Interviews feature expert guests and key players affected by the scandal, including publisher and investor Mort Zuckerman; Forbes editor Robert Lenzner; financial journalist Michael Ocrant, who confronted Madoff in 2001; and investor advocate Jacob Zamansky. Ordinary investors drawn into the Madoff scheme also share their stories. For insight into Madoff's criminal mind, the program offers profiles of fraud pioneer Charles Ponzi and student-turned-con artist Hakan Yalincak.

*See also THE MADOFF AFFAIR #12814 - FRONTLINE producers Martin Smith and Marcela Gaviria unravel the story behind the world's first truly global Ponzi scheme - a deception that lasted longer, reached wider, and cut deeper than any other business scandal in history.
#13483/0405   44 minutes 2009  $229.95  Grades 10 to Adult 

Exposing the forces responsible for the loss of trillions of dollars, millions of jobs, massive foreclosures and the disappearance of retirement funds, PLUNDER investigates the unregulated fraud and theft that led to the market's collapse in fall 2008. Filmmaker Danny Schechter, Emmy Award-winning former ABC News and CNN producer, explores the epidemic of subprime mortgages, predatory lending, insurance scams, and high-risk hedge funds that caused the collapse of the housing market and a full-scale economic meltdown.

Schechter speaks to a range of analysts and insiders about the origins of the crisis: bankers, respected economists, insider experts, convicted white-collar criminal Sam Antar, and top journalists, including New York Times columnist Paul Krugman. In engaging and enraging detail, the film moves from the mysterious collapse of Bear Stearns, an 85-year-old investment film that disappeared in a week, to the shadowy world of trillion-dollar hedge funds, delving into the complicity of major media outlets that failed to sound the alarm or investigate what was going on. In the end, PLUNDER lays bare the truth behind events that have affected billions of people. A must for economics, business, and sociology courses, as well as anyone who wants to understand the current financial situation.

*English Subtitles
#13431/0685   59 minutes 2010  $339.95  Grades 9 to Adult *Streaming available 

Vita Needle, a company based in Needham, Massachusetts, has a remarkable and very successful employment policy: it only hires elderly staff members. The average age of its staff of thirty-five is 73 and the company has no fixed retirement age!

The unique people in the film talk about the joy of learning new things, about solidarity, and their ability to give meaning to the last phase of life. President Fred Hartman says "they can continue to work here as long as they can walk the stairs. Older people are flexible, they like to work part-time and are very motivated." Most work twenty to twenty-five hours per week and schedule their work week themselves. No one has ever been fired and all employees share in the profits.

Rosa, 89 years old, wets needles, places them on holders and packages them. She does not work for the money but to keep herself occupied. Joe, in his seventies, started a consultancy firm after his retirement, but ran into such fierce competition that he prefers to be an employee. Executive secretary Mary, 79 years old, arrives at 4:30 am every day to open the office. This heart-warming film affirms the potential of older adults to continue to be productive.
#13303/0605   50 minutes 2006  $249.95 *Streaming available 

This program explores a relatively new method of job interviewing. Interviews are based on previous experiences of the applicant, combined with scenarios and examples that predict future behavior. Employers can avoid the potentially nebulous strengths and weaknesses questions in order to focus on actual behaviors exhibited and the way an individual adapts to particular situations.

#13255/0545   21 minutes 2005  $129.95  Grades 8 to Adult *CC *Streaming available 

This program provides a behind-the-scenes look at the staging of a significant series of events from the Eureka 150 held in Ballarat, Australia in 2005. This historic event incorporated activities and entertainment targeted at many groups, with much community involvement. This program explores the stages of organizing a large event, the planning, leading and controlling required, finishing up with the criteria to successfully evaluate an event.
#13254/0545   22 minutes 2002  $99.95  Grades 8 to Adult *CC *Streaming available 

This program turns receptionists into an organization's best public ambassadors! A dynamic program (a 3-DVD set) makes the most of the all-important role of receptionist: handling difficult people with skill and professionalism; learning to manage stress effectively; developing proven telephone techniques to save time and satisfy callers through the use of assertive (not aggressive) language. This program will improve communication skills and enhance customer service, as well as building a positive image for any organization.
#13253/0380   180 minutes $209.95 

Starting any new job is likely to create some mixed reactions. It's great to look forward to a new challenge, meeting new people and receiving a regular pay packet. But let's be honest, it can also be very stressful, even if you have previous work experience.

Every workplace has its own dress standards, protocols, procedures, chains of communication and acceptable work habits. So understanding how to fit in from the start is a crucial skill to acquire. In this program you'll learn how to make that all-important good first impression whenever you start a new job. Also looks at preparing to start work, induction and training, working with others and how to deal with problems along the way. And employment experts provide some important tips!

A practical and informative look at your entry into a new working environment. Chapters: Preparing to Start Work; Induction and Training; Working with Others; and, Deal with Problems. 
#13201/0545   21 minutes 2008  $129.95 *Streaming available 

Most studies have demonstrated that students have little understanding of the importance of nonverbal communication. This deficiency is particularly acute in the international arena. The focus of this program is twofold. First, to introduce the student to the mechanics of nonverbally communicating through gestures, proxemics and other techniques. Second, to expose the student to the vast array of interpretations of similar techniques throughout the global marketplace.
#13194/0495   24 minutes 2004  $209.95 *Streaming available 

Explains that "event marketing" includes both the marketing of an event and marketing with an event. Covers social entertainment events such as fairs, festivals, cause-related, and street events. Also covers business events such as trade shows, seminars and expos. In addition to numerous local events, the program includes the large regional events of the Calgary Stampede, Bele Chere Festival, Mountain State Fair and the Southeast Franchising Expo.
#13193/0495   20 minutes 2010  $209.95 *Streaming available 

Shows how to effectively use lighting to increase display pulling power. Includes sections on lamps, equipment, special effects, light level, and using light to direct attention. Includes lots of in-store examples.

#13192/0495   21 minutes 2009  $209.95 *Streaming available 

Discusses the franchising industry structures of product-trade name and business-format franchises. Outlines both the advantages and disadvantages of an entrepreneur going into business as a franchise compared to being an independent operation. Includes in-store footage and interviews with franchisors as to why they elected to expand operations through franchising rather than internally financed growth. Special sections on franchisee qualifications and the importance of due diligence in buying a franchise. Includes some lists such as the fastest-growing and lowest-cost franchises; sources of franchise information such as the IFA, Internet, and franchise expos; special programs for minorities and veterans; and current trends in franchising.
#13191/0495   23 minutes 2010  $209.95 *Streaming available 

Discusses how direct response has become an integral part of the marketing communications program for many firms. Covers forms of direct response such as infomercials, solo-direct mail, shared mail, and responding to inquiries generated from Internet advertising. Shows examples of outdoor advertising: paper posters, painted bulletins, truck panels, plastic banners, moveable billboards, digital outdoor, spectaculars, and mall-face boards. Examples of transit advertising include bus panels, wrapped-painted vehicles, travel-station dioramas, bus shelters and bus benches. Suggests strategies to gain maximum effectiveness from yellow-page advertising and "opt-in" email advertising.
#13189/0495   21 minutes 2009  $209.95 *Streaming available 

The proliferation of nonprofit organizations coupled with a rapidly changing economy has resulted in fierce competition among these organizations to develop beneficial exchange relationships with clients. Aggressive marketing strategies have resulted in both positive outcomes like "partnering" and negative outcomes like "chugging." Focuses on marketing issues, problems, and strategies facing nonprofit organizations. Special emphasis is placed on charitable organizations.
#13188/0495   24 minutes 2005  $209.95 *Streaming available 

This series addresses the communication skills required for successful operation in the workplace.

THE NATURE OF WORKPLACE COMMUNICATION - This program looks at what communication means in a work context and the importance of good communications to the success of an organization and to the well being of the employees.

COMMUNICATION BREAKDOWN - looks at the nature of workplace conflict: what it is, how it occurs, why it happens and how to resolve conflict situations at work.

CUSTOMER SERVICE - focuses on the vital issue of successful communication with the organization's clients and customers. Looks at why customer service is important, who customers are, the customer transaction and how to handle difficult customers.

WORKPLACE NEGOTIATIONS - Examines the role of negotiations in a work context and takes a detailed look at the stages of successful negotiation.

*Four 30-minute programs
#13170/0545  2006  $389.95  Grades 8 to Adult *Streaming available 

This program looks at what is communication in a work context and the importance of good communications to the success of an organization and the well being of the employees.

*This program is part of the WORKPLACE COMMUNICATION Series. The other programs in the series are:

COMMUNICATION BREAKDOWN - looks at the nature of workplace conflict: what it is, how it occurs, why it happens and how to resolve conflict situations at work.

CUSTOMER SERVICE - focuses on at the vital issue of successful communication with the organization's clients and customers. We look at why customer service is important, who customers are, the customer transaction and how to handle difficult customers

WORKPLACE NEGOTIATIONS - Examines the role of negotiations in a work context and takes a detailed look at the stages of successful negotiation.

WRITING IN THE WORKPLACE - provides an overview of the purposes and advantages of writing as a medium and the advantages and disadvantages of writing compared with speaking. It covers the following areas: defining writing, advantages and disadvantages of writing, five steps to writing, five 'whats' to writing, and presentation. By focusing on a melodramatic case study of a fictional restaurant and its staff, the program works through the steps to achieve success in workplace writing.

#13164/0545   30 minutes 2006  $99.95  Grades 8 to Adult *Streaming available 

How well is your business running? Evaluating Business Performance helps us to answer this question and make decisions that will improve future performance. In this program the owners of three businesses talk frankly about profitability, liquidity, efficiency and stability. Key concepts are explained and students will gain an understanding of the accounting processes required to evaluate the business performance.
#13163/0545   32 minutes 2006  $129.95 *Streaming available 

The marketing management of a 'destination' is increasingly becoming extremely competitive worldwide. Some destinations are more successful in terms of attracting tourism visitation and expenditure than others. Obviously some destinations are blessed with attractive natural endowments, however given effective management and marketing strategies, a destination lacking in these features may also become competitive in tourism. Adopting a market orientation enables a destination to better meet the needs of the potential tourist and adapt accordingly to the dynamic nature of the tourism industry.
#13161/0545   30 minutes 2009  $149.95  Grades 8 to Adult *Streaming available 

Settling in and finding your way around a new workplace can be daunting - new employees can be reticent and feel uncomfortable about finding out the information they want and need to know on day one. But this should not be the case. Most workplaces will have formal or informal strategies relating to the induction of new staff and appropriate personnel to oversee it.

This program explores a range of areas relevant to starting at a new workplace, including what a new employee should consider and prepare for and ways in which workplaces are typically set up to ensure a smooth induction for new staff. It also covers preparation by the employee, inductions, getting to know your workmates, troubleshooting and surviving the first week.
#13159/0545   24 minutes 2009  $129.95 *Streaming available 

Every year it returns, and every year it costs employers billions of dollars in sick pay, lost sales and decreased productivity. But you can reduce infection rates in your workplace by training your employees to follow a few simple habits that stop them from spreading sickness to their co-workers and help them avoid getting sick in the first place. Some of these habits are just common sense but how do you get people to remember and actually do these things, day after day?

This video is designed to do just that. Your employees will respond to this documentary-style short film with its straight talk from Dr. Eric A. Weiss, Medical Director of Disaster Planning and Associate Professor, Stanford University School of Medicine. In plain terms, Dr. Weiss lays out a blueprint for keeping your employees healthy and for resisting infection by the H1N1 virus. His practical advice extends to taking care of sick family members in ways that protect the caregiver and stop the spread within employees' households.

And if things take a turn for the worse, Dr. Weiss also describes clear danger signs that help viewers know the difference between symptoms that are typical - and those that require immediate medical help. Protect your business by training all your employees. Working together, we can all contribute to lessening the impact of this uniquely threatening illness.
#13123/1005   13 minutes 2009  $139.95 *Streaming available 

Use this diversity awareness program to remind your employees of the importance of keeping an open mind and respecting each other, differences and all.

Productivity is the name of the game these days, and most organizations can't afford to let that productivity slow down by the problems that can easily develop in today's multicultural workforce. Under pressure to get the job done better, cheaper and faster, it can be difficult for your employees to keep up. The challenge of getting along in a diverse work environment, with people of different backgrounds and cultures, can be the source of added anxiety - and the result can be a real pressure cooker.

This diversity video helps relieve the pressure. Fostering an atmosphere of acceptance and understanding, the video will help you create a workplace that is accepting and respectful of the differences seen in others, while encouraging your employees to see the unique values in each of their coworkers.

Viewers experience:
*Heartfelt firsthand narratives.
*Authentic workplace diversity scenes.
*An inward look at how they react to differences in others.

Watching the video, viewers are guided to an appreciation of the individual characteristics their coworkers bring to the mix. They'll learn how the fear of being inconvenienced or losing a preferential status might be a cause of their resistance to accepting diversity in the workplace. Your employees will learn to identify and break through stereotypes and prejudices that can prevent them from accepting the differences they see around them.

Don't allow a lack of inclusiveness to become a problem. Use this newly revised diversity awareness DVD to provide a fresh perspective for your team. After all, we're ALL different.

*Guarantee! Employees who watch this diversity video will come away with a new appreciation for the changes occurring in today's workplaces, and an awareness of how they personally perceive the differences in others.
#13086/1005   14 minutes 2009  $259.95 *Streaming available 

This new series covers critical safety topics that will keep your employees safe on the job in both office and industrial settings.

Slips, trips and falls are among the leading causes of disabling accidents in the workplace. Yet the vast majority of these injuries can be prevented with a commitment to certain basic but very important principles. These principles start with awareness: reminding employees simply to pay more attention and consider the consequences if they don't. But there's more to it than that. This video shows specific procedures that can raise safety awareness throughout your organization and help prevent accidents. 21 minutes

Points covered:
*Obstructions in walkways
*Spills and slippery surfaces
*Winter weather hazards
*Placement of warning signs and mats
*Staircase safety
*Proper use of ladders

You can't rely on instinct when it comes to lifting properly. If you don't stop and think before you grab that heavy crate or unwieldy piece of plywood, you can get seriously hurt. In fact, 8 out of 10 of us will end up suffering some kind of back injury in our lifetimes. But much of this can be prevented with the use of specific lifting techniques that maintain proper alignment and support the back throughout the lifting process. 15 minutes

Safe lifting procedures include:
*Basic guidelines for every lift
*Specialized and industrial loads
*How to lift awkward or oversized objects
*Team lifting situations

It's one thing to understand the importance of fire safety and another to be prepared when a fire emergency strikes. Knowing how to prevent fires, keep a clear head during an evacuation - even put out a small fire using a fire extinguisher-can save lives and property.
Fire safety is the collective responsibility of every employee. Unsafe behavior by just one individual can put everyone in the building at risk. Use this video to raise awareness and teach essential fire safety skills. 16 minutes

Topics covered include:
*Space heaters and extension cords
*Everyday electrical fire hazards
*Break rooms and kitchens
*Use of portable fire extinguishers
*Evacuation do's and don'ts

Every driver of a powered industrial truck needs to understand certain mechanical truths, including the vehicle's center of gravity, balancing the load properly, and special driving requirements on inclines or into confined spaces. Equally important is the driver's focus on safety first. This video emphasizes an awareness of forklift driving hazards and promotes best-practices that help maintain your workplace accident-free. 14 minutes

An overview of essential safety standards:
*Driver and passenger safety
*Special driving circumstances
*Unattended vehicles
*Foot traffic
#13060/1005  2010  $669.95 *Streaming available 

It's hard to keep your cool when dealing with difficult customers. After all, it's only human to get defensive and fight back - or cave in and give them whatever they demand. What you need instead is a plan! The guidelines presented in this training video will help you calm angry customers. Once you bring them around, they're more likely to work with you to find a resolution that solves their complaint yet is fair to your organization.

This training video includes valuable tactics, including: Connect with the angry customer; Show empathy or apologize if appropriate; Guide the customer's attention toward solving the problem; Use positive language; Have the customer make small decisions; Take a timeout or draw the line; and, Know what you can offer.

Your employees will learn to stay professional and not take it personally when they have to deal with difficult customers, whether in retail, health care, government, or wherever. They'll learn that their basic customer service skills are a first line of defense - it's hard for customers to be mean to someone who's being nice to them. And they'll learn three powerful "breakthrough techniques" that can be used if the situation escalates and threatens to get out of hand.

*Closed Captioned
*Also in Spanish

#13052/1005   21 minutes 2010  $259.95 *CC *Streaming available 

Great telephone service doesn't have to be a thing of the past. Even with the advent of email and the Internet, customers still want to be able to call sometimes and reach a live person. And how that call is handled still makes a huge difference to the success of your organization.

When the phone rings, your employees have only a few seconds to set a tone. To communicate that your company listens to customers and gives them what they need every single time they call. Those who answer the phones are speaking for everyone in the company. Make sure they have training.

Teach the ABC's of telephone courtesy: Customer service etiquette; Taking an accurate message; Handling transfers and multiple lines; Voice mail and leaving a message; and, Problem calls.
#13051/1005   20 minutes 2010  $219.95 *Streaming available 

Investigate the invisible and shadowy world of international bribery. FRONTLINE reveals how multi-national companies create slush funds, set up front companies, and make secret payments, all to get billions in business. A small group of lawyers at the U.S. Justice Department is pursuing an aggressive crackdown against those business practices, which the World Bank says amount of almost a trillion dollars a year in payments. At the center of this is a controversial, ongoing investigation into the British-based multi-national BAE Systems and allegations about billion dollar bribes.

*Closed Captioned
#13013/1725   60 minutes 2009  $129.95 *CC 

A quiet green revolution in the building world is evolving. Green Builders profiles green building pioneers who have taken the leap into making their part of the "built environment" a more energy-efficient and environmentally-friendly place. Their homes and offices are the proving grounds for green building; revealing that building greener is less complicated and expensive than you probably thought, and more rewarding in the long run.

*Closed Captioned
#13008/1725   60 minutes 2009  $129.95  Grades 9 to 12 *CC 

Madame Helena Rubinstein and Miss Elizabeth Arden - two women from meager means who immigrated to the U.S. nearly a hundred years ago, reinvented themselves and ultimately created the cosmetics, health, and beauty industry we know today. This film focuses on their lives, their times and their rivalry.

*Closed Captioned
#13003/1725   90 minutes 2007  $129.95 *CC 

"The documentary may well spark discussions and perhaps inspire others to consider adopting a more sustainable and environmentally-friendly approach in their business plans." Video Librarian

Envision a society where economic opportunity, social justice and sustainable culture all depend on environmental stewardship. Imagine a world where nurturing the health of the planet is the catalyst for global financial success and social stability. Can you? Ten years ago, 14 business owners in Portland, Oregon did. They looked at their business plans through the lens of environmental sustainability and began the journey to create businesses that would be responsible for Earth's natural systems while building economic growth. Along the way, all 14 developed "a passion for sustainability". Join these inspiring pioneers as they describe the journeys they have taken, the challenges and unseen rewards they have experienced and their ultimate vision of a sustainable culture. Prepare to be inspired, motivated and energized to begin your journey and find your own Passion for Sustainability. .
*Also included - 25 minutes of Special Features on DVD menu - Interview with Natural Step Founder, Dr. Kark Hendrik Robert, plus a 10 minute Natural Step 10 year Anniversary Video

#12998/1287   56 minutes 2008  $179.95 *Streaming available 

Women can be best friends or worst enemies. Women have profound emotional ties to other women. However, when a woman gets promoted, who is often the first to attack? Other women, of course! In fact, relationships between women often polarize at two extremes: either they're truly wonderful or they're quite terrible. Why is this topic of critical importance today? Half of the workforce is women and when women are working well together, productivity and morale escalate throughout the entire organization. Drs. Heim and Murphy help viewers improve working relations based on lessons called The Golden Triangle and the Power Dead-Even Rule teach.

*Includes Guide
*Closed Captioned
*10% discount to Government, Education, Non-Profit
#12991/0807   34 minutes 2005  $669.95 *CC 

This program examines ethical issues in social, natural sciences, and health research. It covers such topics as plagiarism, crediting of sources, falsification of data, the use of human and animal subjects, informed consent, privacy, and conflicts of interest.
#12948/0880   21 minutes 2008  $319.95 *CC *Streaming available 

Outlining the entire research process, this presentation examines research design. Discusses the questions a researcher must ask to determine the form of research to undertake; describes the components of a research design, including comparison, manipulation, control, and generalizability; and introduces such research design types as experimental research design, quasi-experimental research design, cross-sectional research design, pre-experimental design, and combined design. The presentation covers such topics as control, causality, and sampling.

#12947/0880  2009  $229.95 *CC *Streaming available 

Differentiating between listening and hearing, this program examines different types of listening including discriminative, comprehensive, critical-evaluative, therapeutic, and appreciative forms, and looks at the elements of the listening process. The program also considers barriers to effective listening.
#12874/0880   26 minutes 2008  $319.95 *CC *Streaming available 

This program uses illustrative vignettes and group discussions to explore the problem-solving process. Introduces a problem-solving methodology of accepting the problem, defining the problem, considering alternatives, exploring alternatives, devising solutions and plans of action, and evaluating the efficacy of solutions. Features critical thinking expert and "Thinking Critically" author John Chaffee.

*Closed Captioned
#12872/0880   29 minutes 2008  $319.95 *CC *Streaming available 

The programs in this series are available separately or as a three or five-part set. Features Dr. David Katz, a medical consultant for ABC News. Includes a full PowerPoint presentation, the video, handouts and bonus materials like a special behavioral change module based on the stages of change model. It will help employees, clients and patients learn how to effectively deal with stress in their daily lives.

1. RECOGNIZING STRESS - Stress affects everyone. Yet most people fail to make the connection between their own stress and the onset of stress-related health problems like recurrent colds, high blood pressure, mood disorders and chronic pain. With the help of Dr. Katz your audiences will begin to make this connection. This program follows four people who describe their difficulties with mood swings, disorganization, anger and insomnia and eventually come to understand the importance of managing stress. If you want to start a dialog about stress in your organization this is a great place to start. #12858 15 minutes
*Click here to VIEW CLIP

2. MANAGING STRESS - Wouldn't you like to let stress just roll right off your back? Wouldn't it be empowering to take criticism without being bothered by it? Wouldn't it be great if you could communicate clearly in difficult situations without offending anyone? With help from Dr. Katz your audience will learn five resiliency skills that will help them deflect stress, handle criticism better and communicate more effectively. They'll follow four people as they learn how to adapt, stay flexible, accept change, be proactive and bounce back from adversity. If you want to help people make managing stress a lifelong habit, this video will get them started in the right direction. #12854 15 minutes
*Click here to VIEW CLIP

3. RESILIENCE: Mastering Stress
Learn how to tackle stress in five easy steps: Identify the source of your stress; Eliminate or avoid stress whenever possible; Rethink the stress you can't avoid; Cope with the stress you can't rethink.; and, Seek support.
With guidance from Dr. Katz, your audience will follow four people as they learn to use this simple formula to deal with credit card debt, traffic jams, depression and a difficult boss. If you want to motivate people into action this is the program to choose. #12855 15 minutes
*Click here to VIEW CLIP

4. YOGA AT WORK - Now relaxation is only minutes away. Yoga instructor, Michele Elliman teaches you how to do yoga, right at your desk at work. Shoulders feel tight? Watch the shoulder circles stretch. Neck feeling stiff? Do some neck rolls. Hips feel achy, follow along with the hip-opening sequence. There are fourteen one to two minute postures that you can do in sequence or one at a time. Now you can take an invigorating break at work that doesn't involve caffeine, time away from your desk, or calories added to your waistline. #12857 25 minutes

5. STRESS, WEIGHT CONTROL AND EMOTIONAL EATING - Over eating can cause you to feel stressed and stress can cause you to overeat. It's a vicious cycle that, if left unchecked, can lead to all kinds of health problems including insulin resistance, diabetes, high blood pressure and heart disease. With guidance from Dr. David Katz your audience will follow four people as they learn seven strategies for overcoming emotional eating. If you want to give people practical advice on controlling weight without focusing specifically on dieting, this is the program to choose. #12856 15 minutes
*Click here to VIEW CLIP

*The first three programs are also available as a package #12860

#12865/0185  2009  $1,079.95  Grades 9 to Adult *Streaming available 

" excellent, level-headed look at what Bernie Madoff did and how he pulled off a massive scam." - John Doyle, GLOBE AND MAIL

FRONTLINE producers Martin Smith and Marcela Gaviria unravel the story behind the world's first truly global Ponzi scheme - a deception that lasted longer, reached wider, and cut deeper than any other business scandal in history.

*This film contains strong language. Viewer discretion is advised
*Closed Captioned
#12814/1725   60 minutes 2009  $129.95 *CC 

The "eureka moment", the ups and downs of starting a business, where to get advice - in this four-segment program, Freeserve founder Ajaz Ahmed, a shop owner, a software developer, an inventor of a better children's toothbrush, and others share their experiences and insights. Motives and Traits describes what makes an entrepreneur; Risks and Rewards tells how entrepreneurs find balance amidst the chaos of a startup; Developing Business Plans explains key elements such as the market profile, sales forecast, and income and cost statement; and Sources of Information and Guidance discusses who to turn to for help.
#12777/0635   40 minutes 2008  $229.95 *CC 

Veteran journalist David Brancaccio talks with a former Fortune 500 CEO who prescribes a cure for corporate leaders who abandon rules of right and wrong at great peril to their companies, their communities, and the environment. Bill George's book, "True North," provides insight and inspiration from 125 top U.S. business leaders. George says, "We choose people for their image, their charisma, their style and we should be choosing them for their integrity..."
#12689/1725   30 minutes 2007  $129.95 *CC 

What would you ask the two richest men in the world? Bill Gates and Warren Buffett are close friends. Though a generation apart in age, and founders of two very different businesses, each has a deep admiration for the other. They also share a sense of responsibility to use their wealth to improve the world. In this program, the two men show remarkable intelligence, energy, and wit in answering the penetrating questions of graduate students from the University of Nebraska College of Business Administration.
#12688/1725   60 minutes 2006  $129.95 *CC 

Top-performing teams share one very important trait: Team members work effectively together. As a manager, you know that getting a team to get along doesn't happen by magic. It takes strong leadership and coaching from you, because when you have even one employee with weak people skills - or worse, a lousy attitude - team performance suffers. Don't give up! Get the help you need to turn these employees into valued team players. This dynamic and insightful video training gives you straightforward solutions for managing employees who struggle with people skills and for dealing head-on with those whose attitudes just plain stink! You'll learn how to build rapport with your employees and "hear" what they're really trying to say through their behavior. You'll get solid tools for helping employees see themselves as others see them. And you'll master surefire techniques that can transform these once-difficult employees into satisfied, cooperative, productive members of the team. The DVD includes a PDF of the companion document.

What viewers learn:
*Where "people skills" go bad; top mistakes that sour relationships and how to avoid them
*Personality types that might be misperceived as being people skill deficient
*The manager's role in directing employees whose interpersonal skills are weak; coaching them to interact more effectively with others
*Understanding the root causes of bad attitudes; top techniques for managing employees with lousy attitudes
*To feel listened to is to feel valued; how to make employees feel "heard"
*Recognizing the crucial role you play in driving your team's effectiveness.
#12684/1460   23 minutes 2008  $109.95 

With breathtaking clarity, renowned University of Massachusetts Economics Professor Richard Wolff breaks down the root causes of today's economic crisis, showing how it was decades in the making and in fact reflects seismic failures within the structures of American-style capitalism itself. Wolff traces the source of the economic crisis to the 1970s, when wages began to stagnate and American workers were forced into a dysfunctional spiral of borrowing and debt that ultimately exploded in the mortgage meltdown. By placing the crisis within this larger historical and systemic frame, Wolff argues convincingly that the proposed government "bailouts," stimulus packages, and calls for increased market regulation will not be enough to address the real causes of the crisis, in the end suggesting that far more fundamental change will be necessary to avoid future catastrophes. Richly illustrated with motion graphics, this is a superb introduction designed to help ordinary citizens understand, and react to, the unraveling economic crisis.

*Two versions (57 and 34 minutes) on the same DVD

*A discounted price is available for Schools and Non-Profit (does not apply to Colleges and Universites)

Sections: Introduction | Three Things the Economic Crisis is Not | How We Got Here: American Exceptionalism | History Interrupted: The Trauma of Flat Wages | Coping With Trauma: The People's Response | The Meaning of the "Trauma" for Business | Bust and No Boom In Sight | What Won't Work: Re-Regulation | So What Might Work? | Beyond Free Markets and Regulation

Richard Wolff
Richard Wolff has been a professor of economics at the University of Massachusetts since 1981. Dr. Wolff's major interests include the critical comparison of alternative economic theories (neoclassical, Keynesian, and Marxian), the application of advanced class analysis to contemporary global capitalism, and new developments in Marxian economics. He is a member of the editorial board of several academic journals including Rethinking Marxism. He also publishes regular analyses of current economic events on the websites and He has co-authored several books with Stephen Resnick, including The Economics of Colonialism: Britain and Kenya; Rethinking Marxism: Struggles in Marxist Theory; Knowledge and Class: A Marxian Critique of Political Economy and Economics: Marxian versus Neoclassical. He also co-authored Bringing it all Back Home: Class and Gender in the Modern Household with Harriet Fraad and Stephen Resnick.

"With unerring coherence and unequaled breadth of knowledge, Rick Wolff offers a rich and much needed corrective to the views of mainstream economists and pundits. It would be difficult to come away from this viewing with anything but an acute appreciation of what is needed to get us out of this mess." Stanley Aronowitz | Distinguished Professor of Sociology and Urban Education | City University
#12675/0685   57 minutes 2009  $339.95  Grades 9 to Adult *Streaming available 

A comprehensive strategy for attracting customers may be the most important element of the business plan. Leads entrepreneurs through the promotion plan of target-market identification, setting communication objectives, setting the appropriation, selecting communication vehicles, and evaluation. Many helpful suggestions to aid the entrepreneur in gaining maximum results from small ad budgets. Special emphasis is placed on a good web site that is linked to ancillary organizations, personalized-direct mail, efficient yellow-page advertising, and new cable TV advertising technology tailored for small businesses.
#12655/0495   26 minutes 2008  $209.95 *Streaming available 

Discusses the importance for small businesses to have a marketing plan and a marketing strategy to implement that plan. Covers the marketing concept of customer satisfaction and profit maximization. Suggests how to identify target markets and meet their needs with a proper marketing mix. Features several small businesses including manufacturers, retailers and service providers. Excellent for any course in entrepreneurship, small business management, or marketing.
#12654/0495   24 minutes 2008  $209.95 *Streaming available 

Discusses rational appeals used extensively in B2B advertising vs. the use of emotional appeals common to consumer advertising. Using both print ads and TV commercials, shows examples of the five most common emotional appeals of Humor, Sex, Security, Fear, and Shock. The success of each appeal is well documented by 15 advertising research studies cited in the program. A clinical psychologist briefly comments on the natural human response to each appeal. Fast paced and interesting for students. 
#12653/0495   24 minutes 2012  $209.95 *Streaming available 

This program defines an effective macro-marketing system as the "delivery of a standard of living." Also discusses how marketing strategy includes a written marketing plan with target market identification and a related marketing mix to satisfy potential customers. Features examples and interviews from both consumer and business/organizational markets. Suggests an Internet presence can be a marketing tool for nearly all organizations. Uses an eBay auction to demonstrate the interaction of supply and demand to determine "market price." An excellent DVD for introductory marketing course or for a marketing section in any business course.
#12652/0495   19 minutes 2008  $189.95 *Streaming available 

In a spontaneous and unrehearsed demonstration, Dr. John Krumboltz of Stanford University applies Happenstance Learning Theory with a female Chinese-American graduate student contemplating career directions.

Concepts that will enrich viewer's understanding of career counseling include: Unexpected events almost inevitably play a role in everyone's career; Clients can create opportunities by taking appropriate actions; and, Counselors can encourage new experiences and allow mistakes.

Dr. Krumboltz is then interviewed by a Japan Career Development Assoc. member to clarify theory and application. Many subtitles highlight key points.
#12647/1410   40 minutes 2009  $209.95 *Streaming available 

In ten concise entrepreneurship case studies, CNBC profiles successful companies and product lines that began with nothing but a great idea. Among the innovators featured are Lonnie Johnson, inventor of the Super Soaker water gun; Jim McCann, founder of 1-800-FLOWERS; Brian Scudamore, founder of 1-800-GOTJUNK; Roxanne Quimby, the struggling artist who co-created the Burt's Bees product line; Tom Garnier, whose obsession with industrial shredders led to SSI Shredding Systems; David and Shari Gold, the husband-and-wife team at the helm of the 99 Cent Only Stores retail chain; and Todd Greene, inventor of the user-friendly HeadBlade.
#12643/0635   44 minutes 2008  $229.95 

Discusses the important considerations for entrepreneurs in selecting retail locations. Covers freestanding sites, business-associated sites, renovated CBDs, and planned shopping centers. Special topics include the principle of cumulative attraction, vacant stores, parking, visibility, negotiating leases, and lease restrictive covenants. A new section shows how to use the Internet for site-selection data such as Census Bureau demographics, state transportation department traffic counts, and computer-modeling location consulting firms. Examples include a clothing-store chain, a home- furnishing store chain, two fast-food chains, an equipment-rental chain, and specialty stores.
#12642/0495   23 minutes 2009  $209.95 *Streaming available 

Online and mobile technologies profoundly influence how we read and write, learn and work. Online behavior follows us all through our schooling and careers. Explore skills for communicating smartly across many digital technologies; how multitasking affects learning and work; and how online posts can become skeletons in a digital closet causing school expulsions, destroying college admissions, and blowing job offers. Discover how to protect your privacy, reputation, and personal information.

*Includes Teaching Guide
#12630/1120   20 minutes 2009  $125.95 *CC 

Interactive web technologies, in the form of self-organizing Internet communities, are driving a social revolution. This Age of Collaboration is also creating an economic revolution that is changing the architecture of the corporation in how we create goods and services.

Using the findings of a $9-million research project, Don Tapscott describes how companies innovate using the knowledge, resources, and computing power of millions of people organizing into a massive collective force. These innovative companies are challenging our assumptions about business and competitiveness. They are doing this by leveraging networks of peers, using operational transparency to their advantage, sharing intellectual property, and thinking and acting globally.

Don Tapscott is the author of 11 widely read books about information technology, including "Paradigm Shift," "Growing Up Digital," and "The Naked Corporation." Tapscott is adjunct professor of management at the Joseph L. Rotman School of Management, University of Toronto. He holds an MA in Research Methodology from the University of Alberta and two Doctor of Laws (Hon).
#12616/1005   49 minutes 2008  $139.95 *Streaming available 

In the past, marketing was essentially a broadcast activity: a limited, unidirectional casting-out of your message into the world. Now, thanks to the Internet and other interactive media, computers are handling many marketing functions, gathering data as well as providing customer care. Such transactions provide valuable feedback, rich with information that you can use to hone your brand and boost customer loyalty. But in order to use this technology to your best advantage, Regis McKenna explains that you need to create an infrastructure that responds and innovates, and use it to establish a dialogue that gets and keeps customers. This expands the responsibilities of marketing to everyone in the enterprise, and makes the customer a partner in long-term value creation.

Regis McKenna is a well-known marketing consultant who advises high-tech, industrial, consumer, transportation, healthcare and financial firms in the United States, Japan, and Europe. He is the author of four books, including "Total Access: Giving Customers What They Want in an Anytime, Anywhere World."
#12615/1005   56 minutes 2005  $129.95 *Streaming available 

In order to win in the marketplace, it is essential to understand which customer behaviors make money (and lose money) for your organization. Next, it is important to segment customer groups in a way that allows you to explain those behaviors and find the actual customers in the real world. Then you can identify the drivers and barriers to influencing the particular behavior you want to motivate. By doing so, your marketing efforts can be focused on the critical specifics, early in the process. Dr. Jim Hollingshead provides insights on these principles, and offers specific tools for seeing existing markets differently and uncovering hidden opportunities for growth.

Jim Hollingshead heads the Monitor Group's strategic marketing arm. He led Monitor's offices in London and Istanbul before relocating to San Francisco. Dr. Hollingshead is a graduate of Stanford University, and earned his MA and PhD from the University of California, Berkeley.
#12614/1005   53 minutes 2007  $129.95 *CC *Streaming available 

Innovation is the lifeblood of any business. This five-part CNBC series explores the need for constant innovation and the best ways to build creative thinking and bold action into an organization. Featuring a bevy of management and marketing experts - including former General Electric CEO Jack Welch, Starbucks CEO Howard Schultz, Kodak CEO Antonio Perez, and many others - the series sheds light on tools and strategies for business innovation while illuminating the pitfalls awaiting companies that don't innovate.

Hosted by award-winning journalist Maria Bartiromo, the five 47-minute programs are:

THE HUMAN ELEMENT: Business Innovation Basics
INNOVATE OR DIE: The High Stakes of 21st-Century Business
REDEFINING INNOVATION: Shaping a Successful Company
THE RESPONSIBILITY REVOLUTION: Going Green as a Business Strategy
THE EXECUTION PLAN: Translating Innovation into Action
#12559/0635  2008  $1,069.95 

"When it is done right, Innovation at the Verge creates whole new categories of products and services, wonderful opportunities for improvement, and huge competitive advantages. The power of the Verge is in the combination of differences." Joel A. Barker

Joel Barker has always believed the future is something you create, not something that happens to you. In this bold, new program, Barker teaches how to create your own future by finding your next innovation. Through stories and examples, you will learn how to combine your ideas with the ideas of others as you meet at the Verge.

Purchase of the DVD includes the following support materials on CD-ROM: PowerPoint Presentation, PDFs of the Transcript, Training Concepts, Training Stories, Seminar Guide, Facilitation Guide, and Training Notes from Joel Barker.

*Education, Government and Non-Profit 20% discount 
#12522/1943   18 minutes 2009  $895 *Streaming available 

Strong leadership is critical to the success of any enterprise, and the most powerful leadership styles are value-based. Effective leaders use everyday actions to model the traits that reflect the values of their organizations. By leading through example, leaders can improve employee engagement and retention, customer satisfaction, and bottom-line profitability. Successfully model your vision and others will follow.

In this ten-briefing series you will learn invaluable skills and leadership techniques from some of the brightest thought leaders in modern business who freely share their wisdom covering important issues such as:

How to motivate and inspire individuals to do their very best
Emphasizing ethics and integrity
Why should we embrace failure as a learning tool?
The value of pushing out decision making across your organization
Why it's important to enhance the personal growth of others
The need to open channels of communication and encourage bad news to rise to the top
How can you develop your leadership team based on your own integrity and values?

The bundle includes the following ten programs:
A Leader's Legacy
Coaching a Winning Team
Exceptional Leader
Executing Leadership Transitions
Leadership Aikido
Leading by Example
Leveraging the Spotlight of Leadership
Life Lessons from the Playing Fields
Mastery of Speaking as a Leader
Power of Paranoia

Programs can be purchased individually.
#12516/1005  $939.95 *Streaming available 

Great organizations start with great ideas, but are sustained only through the dedication and passion of great people. How can companies fill their human resource needs when demographic trends and generational differences are making it difficult to find or develop the qualities they need in their employees? Must we hire high-priced stars, or can we achieve outstanding results by motivating ordinary people?

In this ten-briefing series, you will learn proven strategies employed at companies such as Southwest Airlines, Yahoo!, Men's Wearhouse, the SAS Institute, and others. These practical suggestions will help your workforce reach its full potential.

What's more important in new hires, skills or attitude?
What are the best practices for hiring on attitude and motivation?
How do you provide the tools your teams need to excel?
How can you get the most from your employees?
What can we do to motivate our employees to go the extra mile for our organization, and our customers?
Can loyalty and trust be developed in today's workforce?

There are ten programs in this bundle:
Avoiding the Workforce Crisis
Building a Feedback-Positive Organization
How Great Companies Achieve Extraordinary Results with Ordinary People
How Great Decisions Get Made
How Leaders Boost Productivity
People-First Management
People Side of Great Business
Preventing Burnout in Your Organization
What Drives Phenomenal Success?
Why Don't We Naturally Make Good Decisions?

Programs can also be purchased individually
#12515/1005  $939.95 *Streaming available 

In today's competitive business environments, we must be ready to change, and change frequently. Change is not a variation, it's the norm, and one of the most critical challenges for modern managers. Our organization must be nimble and alert; if we miss a trend, there may be no catching up. We must continuously and effectively innovate in the face of demanding customers who insist: "better, faster, cheaper".

In this ten part series you will learn techniques that you can put straight to work. Learn how to keep your organization aligned with your strategy while harnessing the power of change. These are but a few of the compelling questions this series will answer:

How do you successfully implement change initiatives and keep your organization flexible and adaptive?
What can be done to manage your project portfolio to keep your change initiatives aligned with your business strategy?
Why are employees and other stakeholders skeptical of change, and what can be done to gain their commitment?
How do some companies defeat more powerful rivals while others fail?
What cultural components will lead to an environment in which innovation will flourish?
Why should innovation become deeply embedded into your organization, and how can you make that happen?

The ten programs in the bundle are:

*Each program can be purchased separately.

#12414/1005  $939.95 *Streaming available 

Influence and negotiation are key elements in business. Whether negotiating a deal or managing your workload, the ability to get things done through others is what it's all about. And influence is not just for leaders - call it persuading, negotiating, or convincing - ethical influence is the foundation of powerful business relationships. Whether you're in sales, administration, support, customer relations, or a leadership role, your ability to influence others will be what gets the job done.

Watch as our speakers describe their research and reveal powerful techniques that show clear paths to developing influence, and maintaining it once you have it. You'll see common fundamental themes emerging from these informative talks: The laws of reciprocity and the theories of exchange; empathy, ethics and credibility; understanding the motivators of others. These are but of few of the core elements of influence and negotiation that you will learn from this series.

We've bundled together ten briefings into this collection that's sure to put you on the right track to developing behaviors that you can use to enhance your position of power and influence.

The bundle includes the following programs:

*Programs can also be purchased separately
#12413/1005  $939.95 *Streaming available 

The United States, the world's strongest economic power, is also the world's largest debtor nation. Will America's ever-increasing trade imbalance and economic deficit trigger a global economic calamity? This program travels from East Coast to West via the Rust Belt to check the financial pulse of the nation - and to capture in images the reality of an economic system spinning out of control. Nobel Laureate Joseph Stiglitz, economists Paul Krugman and Mark Brenner, and Harvard's Kenneth Rogoff as well as students buried in debt and skilled laborers who have lost their pensions give their points of view on topics such as the pernicious use of government debt to pay for tax cuts; the $4-billion-per-week war in Iraq; the off-shoring of mortgage debt to China; Wall Street's love of lean production and its negative impact on the manufacturing sector; the unwelcome necessity of student loans in the face of a faltering job market; consumerism based on overextended lines of credit; and the steadily falling median income.

*Portions in French with English subtitles
#12336/0635   52 minutes 2007  $229.95 

Everyone talks about globalization, but what does it really mean? And what are its implications for the average person? In this compilation of NewsHour segments, experts from the U.S. and abroad speak their minds on a shrinking world and an expanding global economy.

Episodes include:

* Globaphobia - One World, One Market: Is globalization good or bad for Americans? Paul Solman takes a walk around his neighborhood with Harvard University's Robert Lawrence, one of the world's top trade economists, to think it through.

* Gergen Dialogue - Thomas L. Friedman and the World Market: David Gergen, editor-at-large of U.S. News & World Report, talks with New York Times columnist Thomas L. Friedman, author of The Lexus and the Olive Tree: Understanding Globalization.

* Conversation - The Mystery of Capital: Elizabeth Farnsworth and Peruvian economist Hernando de Soto discuss his book The Mystery of Capital: Why Capitalism Triumphs in the West and Fails Everywhere Else. Segment also sold as a part of Microeconomics in the Global Marketplace.

* A World Without Borders - Ray Suarez is joined by Thomas L. Friedman, author of The World Is Flat, and Moisés Naím, author of Illicit: How Smugglers, Traffickers, and Copycats Are Hijacking the Global Economy, to examine globalization and resulting changes in economics.

* Conversation - The Effects of Globalization: Jeffrey Brown moderates a debate between Senator Byron Dorgan (D-ND), author of Take This Job and Ship It: How Corporate Greed and Brain-Dead Politics Are Selling Out America, and Thomas L. Friedman, author of The World Is Flat, on the effects of a globalized economy.
#12308/0635   56 minutes 2006  $229.95 

"It's not what happens to you, but how you react that matters." Epictetus

As the leader of any group, problems are inevitable. So - how do you react? Do you lead with your gut - or your head? This is the dilemma that the host of "Managing Me" grapples with. When problems arise at work, he can choose to react with either impulse or reason. As each situation plays out, the better reaction is clear. Viewers recognize that how you react often has a far greater impact - on morale, on retention, on productivity - than any specific problem ever could. The key to managing other people is learning how to manage you.

*When someone drops the ball - Don't attack. Teach.
*When everyone disagrees - Don't take sides. Mediate.
*When things fall apart - Don't blame. Solve.
*When you hear a new idea - Don't close doors. Open doors.
*When you run into confrontation - Don't argue. Negotiate.
*When bad news hits - Don't avoid. Confront.

Includes: 28 page comprehensive training leader's guide with reproducible worksheets. DVD contains PDF version of leader's guide and supporting PowerPoint graphics. (Guide and PowerPoint files also available as a download.)

*Closed Captioned
*Also available in Spanish
*Government, Education and Non-Profit 10% discount

#12168/2125   16 minutes 2008  $795 *CC *Streaming available 

This engaging program shows you how to connect with co-workers, team members and supervisors and gives you a four-step method to present your point of view with tact and diplomacy. Learn how to say "no" to the boss while minimizing conflict, maintain your composure with the coworker who's "in your face" and use "prompt and paraphrase" when the boss issues a vague angry criticism.

Covers topics including: rephrasing: making "talking points" tactfully; what to say: the art of scripting; lightweight speech patterns; and jargon-filled corporate speak.

*Closed Captioned
*Includes Guide
#11786/1120   19 minutes 2008  $139.95 *CC 

Despite the low-wage, low-prestige reputation of the typical "McJob", a McDonald's franchise owner often manages budgets and income in the millions of dollars. This NBC News program looks at the history and working philosophy behind the world's largest food-service corporation, featuring a number of interviews and concise case studies. Operations manager Tyrone Davis runs six Connecticut restaurants and hopes to become an owner. A once-struggling store in the same state has built newfound profitability on frequent tour bus crowds. And former Four Seasons chef Dan Coudreaut talks about his mid-career move to the McDonald's test kitchen, while the company's future in China-and nutrition-conscious America-is also explored.

#11679/0635   60 minutes 2007  $229.95 *CC 

Are you facing change in your industry? Do some of the members of your team resist change? How can your organization deal with the increasing pace of change? In this video, bestselling business author and Harvard Business School Professor John Kotter will help you understand change - and succeed in a changing world. Professor Kotter has studied and helped thousands of individuals and organizations understand and implement change. Now, in this new program, he explains how you can accelerate the process in your organization.

By using examples of specific organizations, he will explain why it is critical to be open to change. He will show you how change efforts can be effective. Finally, he will outline his eight-step plan of action for leaping boldly forward in a turbulent world:

1. Increase Urgency
2. Build the Guiding Team
3. Get the Vision Right
4. Communicate for Buy-In
5. Empower Action
6. Create Short-Term Wins
7. Don't Let Up
8. Make Change Stick

Through compelling real-life stories, you will learn how companies like Rockwell Collins, Berkshire Hathaway, and Southwest Airlines have been able to change and succeed. You will also hear how other organizations have failed to meet the challenges of change.

*Understand how change is affecting us and why we need to embrace it
*Learn how some organizations implemented change and succeeded
*Develop an eight-step process with concrete strategies to help your organization become excited about change

*Includes a 30-page Leader's Guide, 10 Reminder Cards, and a copy of John Kotter's latest book OUR ICEBERG IS MELTING.

*Discounts - 20% education, 10% Non-profit and Government
#11253/0550   24 minutes 2007  $795 *CC *Streaming available 

Can you imagine a workplace where people really want to come into work every day? How about working in an organization where employees are optimistic and motivated and deliver great customer service? Imagine that you can bring these ideas to your workplace... You can! This training program profiles the apparel company "Life is Good", which was founded in 1994 by two brothers, Bert and John Jacobs. Today, this company is a leader in their field with thousands of products sold worldwide while remaining committed to the positive, optimistic vision of its founders. You'll hear from Life is Good employees, managers, and customers. They'll talk about the quality of their products and services and how their philosophy provides opportunities for everyone to do what they like and like what they do!

The program is divided into four lessons:
DO WHAT YOU LIKE. LIKE WHAT YOU DO. Watch every employee as they bring passion and fun to work. Learn how to turn challenges into opportunities.
SPREAD GOOD VIBES. See how you can bring your best to every interaction with customers and co-workers.
WHAT WOULD JAKE DO? Jake is the stick figure with a contagious smile on many of the Life is good products. He represents service, fun, respect, and a common sense approach to work. Employees think about Jake when they are faced with a new task or a challenge at work.
HALF FULL. Become more optimistic... at work and in your life!
By implementing these four lessons, you will see improvements in all areas of your organization from customer service to teamwork to daily decision-making. Filmed on location in stores, factories, trade shows, and festivals across the country. Watch and see how the positive attitude of the employees translates into a happier and more productive workplace... and great customer service!

*Training Package also includes Leader's Guide, Participant's Guide, 10 Pocket Reminder Cards, Life is good Coffee Mug and Magnet

*Special discounts - 20% Education, 10% Non-Profit and Government
#11191/0550   24 minutes 2007  $809.95 *CC *Streaming available 

If stress is ignored or poorly handled it builds up and over time can cause serious long-term problems. Helpful, thought-provoking, action-oriented questions and numerous positive coping strategies to successfully manage stress are woven throughout these video sessions. Each session of this comprehensive series focuses on a specific stress-related issue and helps participants: Perceive and understand good and bad stress in their lives; Learn how their value and belief systems affect their stress levels; Identify positive coping skills that work for them; and, Create action plans to successfully manage their stress.

Stress is a fact of life. But too much stress can break down a person's physical, mental, and emotional health. In this session, people learn how identifying values, making commitments, and personal planning can help them manage the stress in their lives. They begin to make choices that support their values and develop a personal plan to take charge of their lives. 17 minutes

You can't stop change but you can prepare for it. Instead of being caught short by the current rapid changes in the job market, technology, families, and society, individuals can prepare mentally, emotionally, and physically. By learning the skills of re-labeling, hardiness, resiliency, and surrender, people can adapt to change successfully. Change is inevitable. Being ready for it is a choice. 19 minutes

Although relationships with family, friends, and coworkers are essential, they can also be difficult. In this session people learn the importance of developing a community of friends for mutual support. They learn the skills of listening, contact, and faith to build and maintain healthy relationships. 16 minutes

Living in the fast lane offers excitement and challenge, but when the pressures of life pile up, it's easy to spend energy on things that don't matter. By refocusing on priorities and goals that reflect personal values and by developing the skills of pacing, assertiveness, and time management, people can live more satisfying lives. 16 minutes

Everyone develops coping strategies to help manage stress: some are excellent, others are actually dangerous. Poor coping strategies may become part of the problem and even lead to addictions. In this session, people learn to identify self-defeating behaviors by reflecting on their values and current coping patterns. 17 minutes

In our fast-paced, ever changing world, stress is inevitable. It takes courage to make difficult decisions and change behaviors to manage stress. If you develop good stress management skills you can emerge from stressful times feeling less overwhelmed, even healthy and happy. In this session, people discover they benefit from learning and practicing a variety of coping skills for dealing with stress. 19 minutes

*Each session includes a Leader Guide to help you plan your workshop and Reproducible Worksheets to help your audience assess their options and plan for change
#11180/2160  $729.95 *Streaming available 

We spend more time listening than any activity except breathing, yet we listen at only a fraction of our potential. This engaging program teaches practical techniques to use immediately and presents listening as a skill your students can learn, practice, and perfect. Uses home and workplace situations to teach seven "Laws of Good Listening". Illustrates the surprising value of attentive silence, the need to find something of interest in the person speaking, and the importance of staying out of the speaker's way. The techniques suggest how and when to take notes, the role of body language in listening, and the need to "listen between the words" for feelings. Explores how people use different "filtering systems" to give the same message completely different meanings. Each "law" is a key toward improved listening and communication.

*Includes Guide
*Closed Captioned
#10368/1120   27 minutes 2007  $129.95 *CC 

Has your organization lost trust in its leaders? Precisely when organizations need employee involvement, trust levels are low and people are disengaged. What can managers and team leaders do to regain trust? This video provides realistic methods for rebuilding trust and gaining employee involvement. Tells the story of a team leader who realizes that he cannot lead his team without first gaining their trust. As the story progresses, he puts into practice five trust-building behaviors, which help him to regain the trust and active participation of his team. Let this program teach leaders in your organization how to build trust and create a more productive work force.

*This program includes a Comprehensive 35 page leader's guide with reproducible participant worksheets. Also includes 18-page PowerPoint Slide Presentation. Slides may be edited for your organization's needs.

*Government, Education and Non-Profit 10% discount

*Also available in French
#3878/2125   19 minutes 2010  $795 *CC *Streaming available 

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