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In this highly anticipated sequel to his groundbreaking Advertising & the End of the World, media scholar Sut Jhally explores the devastating personal and environmental fallout from advertising, commercial culture, and rampant American consumerism.

#15138/0685  AGROFUELS: Starving People, Fueling Greed
Provides an eye-opening account of the downside of alternative, food-based fuel sources. Delving deep into the world of agrofuels and monocrops, explore how the increasingly common practice of diverting food crops to the industrial production of cellulose-based fuels is devastating indigenous communities, undermining small farmers, and endangering the environment.

#16047/1445  BUY-ME GENERATION (THE)
This eye-opening program features positive examples of spoiled kids who turned their lives around when they learned the difference between what they need and what they want. Part of the CONNECT WITH KIDS Series for Grades 6 and up.

In this illustrated presentation, media scholar Justin Lewis makes a compelling case that consumer capitalism can no longer deliver on its promise of enhancing quality of life, and argues that changing direction will require changing our media system and our cultural environment. Showing how consumer capitalism has become economically and environmentally unsustainable, Lewis explores how our cultural and information industries make it difficult to envision other forms of human progress by limiting critical thinking and keeping us locked in a cycle of consumption. He argues that change will only be possible if we take culture seriously and transform the very way we organize our media and communications systems. *English sub-titles *A full-length preview of this title is available upon request

#11884/0685  CONSUMING KIDS: The Commercialization of Childhood
With virtually no government or public outcry, the multi-billion dollar youth marketing industry has been able to use the latest advances in psychology, anthropology, and neuroscience to transform children into one of the most powerful and profitable consumer demographics in the world. The result is that childhood itself has been commercialized. Drawing on the insights of experts, industry insiders, and children themselves, this program traces the evolution and impact of this disturbing and unprecedented phenomenon.

#13674/0645  CRUDE: The Real Price of Oil
This multi-award winning documentary directed and produced by Joe Berlinger follows the progress during 2006 and 2007 of a $27 billion legal case brought against the Chevron Corporation following the drilling of the Lago Agrio oil field, a case also known as the 'Amazon Chernobyl'. The plaintiffs of the class action lawsuit are 30,000 Ecuadorians living in the Amazonian rainforest they claim has been polluted by the oil industry.

#16009/1416  DEEP DOWN: A Story from the Heart of Coal Country
Beverly and Terry grew up like kin on opposite sides of a mountain ridge in eastern Kentucky. Now in their fifties, the two find themselves in the midst of a debate dividing their community and the world: who controls, consumes, and benefits from our planet’s shrinking supply of natural resources? While Beverly organizes her neighbors to stop Miller Brothers Coal from advancing into her hollow, Terry considers signing away the mining rights to his backyard - a decision that could destroy both of their homes. This tale of social change examines the environmental, human, and cultural impacts of our actions. *Includes Discussion Guide

#16075/0685  EMPATHY GAP (THE): Masculinity and the Courage to Change (FULL VERSION)
In THE BRO CODE and GENERATION M, filmmaker Thomas Keith examined how American culture bombards young men with sexist and misogynistic messages. In THE EMPATHY GAP, he looks more closely at the ways these messages short-circuit men's ability to empathize with women, respect them as equals, and take feminism seriously. Keith begins by exploring some of the key messages about manhood that boys absorb from the culture -- that they should acquire material wealth, meet conflict with aggression, harden themselves, suppress all human emotion except anger, and view women primarily as sexual objects -- then argues that these messages not only devalue women but also undercut men's innate capacity for caring and empathy. Along the way, he draws fascinating parallels between sexism and racism, spelling out how each is rooted in cultural norms that discourage empathy, and shows how men who break with these norms live happier and healthier lives. *** THIS TITLE ALSO COMES IN AN ABRIDGED VERSION - see #16120 *** ASK ABOUT OUR SPECIAL SCHOOL BOARD & NON-PROFIT PRICE *A full-length preview of this title is available upon request

#15662/0685  FEEDING FRENZY: The Food Industry, Marketing and the Creation of a Health Crisis
While discussions about the spiraling obesity/health crisis have tended to focus on the need for more exercise and individual responsibility, FEEDING FRENZY trains its focus squarely on the responsibility of the processed food industry and the outmoded government policies it benefits from. The food industry floods the market with a rising tide of cheap, addictive, high calorie food products while employing a multi billion-dollar marketing machine charged with making sure that every one of those surplus calories is consumed.

#16067/1725  GAMEPLAY: The Story of the Videogame Revolution
A comprehensive feature documentary on the history of video games from 'Pong', 'Pac Man' and 'Mario' to 'Call of Duty', 'Grand Theft Auto' and everything in between. Candid and detailed interviews with many of the most important developers of these games are included as are snippets of the games themselves. Not overlooking the violence, the misogyny, the addictive tendencies, the fortunes made and lost; it tells the story of how this industry was created, by whom and where it is headed. The history of this industry is so short and yet has developed at an almost incredible pace while becoming a worldwide phenomenon that in 2013 totaled over $70B!! With a B!

#16073/0685  ILLUSIONISTS (THE): A Film about the Globalization of Beauty
THE ILLUSIONISTS examines how global advertising firms, mass media conglomerates, and the beauty, fashion, and cosmetic surgery industries are changing the way people around the world define beauty and see themselves. Taking us from Harvard University to the halls of the Louvre Museum, from a cosmetic surgeon's office in Beirut to the heart of Tokyo's Electric Town, the film explores how these industries saturate our lives with narrow, Westernized, consumer-driven images of beauty that show little to no respect for biological realities or cultural differences. *The full-length education version of the film (54 minutes) and an abridged version (43 minutes -- edited for language and content for younger viewers) are both included on the same DVD. *A full-length preview of this title is available upon request

#15932/0645  IN REAL LIFE
"Smart and serious! Offers a survey of the virtual world's creeping infiltration into our lives." The Independent "This is not just a well-made film, it is the starting point of a vital discussion." The Camden New Review "A riveting case for the prosecution of the web as a creature that bears careful watching." The Herald InRealLife asks what exactly is the internet and what is it doing to our children? INTERNET ADDICTION!? The only LIFE they've ever known?! Taking us on a journey from the bedrooms of teenagers to Silicon Valley, filmmaker Beeban Kidron suggests that rather than the promise of free and open connectivity, young people are increasingly ensnared in a commercial world. Beguiling and glittering on the outside, it can be alienating and addictive. Quietly building its case, Kidron's film asks if we can afford to stand by while our children, trapped in their 24/7 connectivity, are being outsourced to the net? *** A SPECIAL SCHOOL AND NON-PROFIT PRICE IS AVAILABLE

#15128/1410  iYOUTH: Pop Culture, Kids, and Counseling
In this engaging and provocative discussion, Julie Tilsen and Dave Nylund discuss ways to engage youth around the problematic and productive potential of pop culture images and texts. Julie and Dave meet with a group of youth to explore ways in which the youth critically engage with the messages they are exposed to, make decisions about what they consume, and construct their identities through pop culture texts.

#14878/0685  JUST DO IT: A Tale of Modern Day Outlaws
An inside look at the kinds of direct-action campaigns that are now sweeping the globe in local Occupy movements, in this case with direct focus on environmental issues, showing us how everyday people can use the tools of civil disobedience to make meaningful change.

This program takes a close and critical look at the world of Disney's animated films, and the stories they tell about race, gender, and class. Examines the worldwide cultural influence of the Disney corporation. Looking behind the squeaky-clean image always displayed, experts in child psychology, media, marketing, education, and more, offer insight on the messages this big business is propagating, and why.

#15288/0635  MIND YOUR MIND: Subliminal Messages
Are we really in control of our own thoughts? In this documentary, filmmaker Jason Brett Serle travels from the mall to the mountains to expose just how powerful the subliminal messages of advertising, politicians, and mass media really are. *Contains mature themes and explicit imagery. Serle simplifies complex neurological theories, then explains how neuro-linguistic programming can help provide psychological independence

#15931/1416  NEVER ENOUGH: Do you own your stuff? Or does it own you?
"Highly recommended for use in both graduate and undergraduate classrooms." Judith Pascoe, Professor of English, Iowa State University NEVER ENOUGH is an award-winning provocative and moving examination of the human tendency to accumulate physical objects - a meditation on hoarding, clutter, collecting and people's relationships with their material possessions - materialism, consumerism, mental illness and the social fabric of our lives. NEVER ENOUGH will stimulate discussion in a variety of disciplines, including sociology, anthropology, psychology, and cultural studies. *Closed Captioned "The people and their obsessions are tenderly presented, and the links between these folks and the ethos of the broader consumer culture are astounding. In the classroom I have no doubt that this film will lead to energetic discussions about compulsive hoarders and the inner life of American consumer society in general." Stuart Ewen, Distinguished Professor of Sociology and History, CUNY Graduate Center

#6710/0685  NO LOGO: Brands, Globalization and Resistance
Naomi Klein's best-selling book NO LOGO has been given strong visual backup in this program. How is corporate globalization, sweat shop labor, and the development of brand names and logos in combination with star power being used to manipulate consumers worldwide? What is being done to resist the onslaught? She asks viewers to consider the costs of globalization, including the disappearance of public space, consumer choice, and stable, meaningful work.

#14753/0635  OVER A BARREL: The Truth About Oil
With roller-coaster gas prices becoming the norm, this program uncovers surprising and sometimes disturbing aspects of the oil industry. Viewers learn how Wall Street speculators can cause oil prices to skyrocket, while Energy Secretary Steven Chu discusses the importance of biofuel development and former NATO commander General Wesley Clark discusses the role that oil played in the Iraq war.

#15338/0685  RACE FOR WHAT'S LEFT (THE): The Global Scramble for the World's Last Resources
Renowned energy expert Michael T. Klare provides an invaluable account of the new and increasingly dangerous competition for the world's dwindling natural resources. Arguing that the world is facing an unprecedented crisis of resource depletion - one that goes beyond "peak oil" to encompass shortages of coal and uranium, copper and lithium, water, and arable land - Klare shows how the desperate hunt for raw materials is forcing governments and corporations to stake their claim in ever more dangerous and remote areas that present grave political and environmental risks.

#13020/0685  REMOTE CONTROL: Children, Media Consumption and the Changing Family
Remote Control offers a fascinating look at the centrality of media in our lives, revealing far-reaching effects that we are only beginning to understand, and suggesting ways we might begin to help our children live a life instead of watching one.

#9585/0240  ROOM TO ROAM: The Impact of Human Land Uses on Species Survival (Ernie's Earth - 3 Parts on one DVD)
*GOLD Award of Excellence- Interpretation Canada *SILVER Screen Award: US International Film & Video Festival *BRONZE Statuette: The Telly Awards This contemporary multi-award winning environmental science mini-series explores the reasons, causes, and solutions surrounding how human land uses eat up healthy natural space (habitats) and render it useless for other species. This pervasive trend is fuelled by the Myth of Superabundance - the belief that animals and plants can go 'somewhere else'. The fascinated ecologist and thoughtful teacher, Ernie, brings science and guests to candidly explore ideas and attitudes which help reveal the cumulative effects of human activities on the land. Guided solutions and hands-on exercises include: Green Mapping; Calculating Ecological Footprints; Reducing them; and, Protecting natural spaces with parks and innovations such as the Y2Y (Yellowstone to Yukon) Conservation Initiative. Ernie is on the scene in the Yukon, Northwest Territories, Alberta, and Wyoming. Grades 6 to 10

#13310/0685  SHOP 'TIL YOU DROP: The Crisis of Consumerism
Are we too materialistic? Are we willfully trashing the planet in our pursuit of THINGS? And what's the source of all this frenetic consumer energy and desire anyway? Taking aim at the high-stress, high-octane pace of fast-lane materialism, the video moves beneath the seductive surfaces of the commercial world to show how the flip side of accumulation is depletion -- the slow, steady erosion of both natural resources and basic human values. In the end, this program helps us make sense of the economic turbulence of the moment, providing an unflinching, riveting look at the relationship between the limits of consumerism and our never-ending pursuit of happiness.

#16163/0685  SUGAR COATED: How the Food Industry Seduced the World One Spoonful at a Time
IS SUGAR THE NEW TOBACCO? How did the food industry get us to stop asking the question: IS SUGAR TOXIC? It all starts with a secret PR campaign dating back to the 1970s. For forty years, Big Sugar deflected all threats to its multi-billion dollar empire, while sweetening the world’s food supply. As obesity, diabetes, and heart disease rates skyrocket, doctors are now treating the first generation of children suffering from fatty liver disease. The sugar industry is once again under siege. They dodged the bullet once. Will they do it again? This documentary investigates the history of the food industry’s use of sugar, its health impact on society and the politics of the "new tobacco". It’s dangerous, it’s everywhere, it’s PR-protected. But has the sugar industry finally met its match? *Special price for Schools, School Boards, Non-Profit - $149.95

#16168/2153  SUGAR COATED: How the Food Industry Seduced the World One Spoonful at a Time
IS SUGAR THE NEW TOBACCO? How did the food industry get us to stop asking the question: IS SUGAR TOXIC? It all starts with a secret PR campaign dating back to the 1970s. For forty years, Big Sugar deflected all threats to its multi-billion dollar empire, while sweetening the world’s food supply. As obesity, diabetes, and heart disease rates skyrocket, doctors are now treating the first generation of children suffering from fatty liver disease. The sugar industry is once again under siege. They dodged the bullet once. Will they do it again? This documentary investigates the history of the food industry’s use of sugar, its health impact on society and the politics of the "new tobacco". It’s dangerous, it’s everywhere, it’s PR-protected. But has the sugar industry finally met its match? DVD includes the 91-minute feature length documentary, as well as a 60-minute abridged version shortened for use in the classroom. Includes English sub-titles. (*Special price for K-12 schools and non-profit $99.95 - Public Libraries $49.95)

#16074/0685  TV FAMILY: Behind the Scenes of the First Reality Television Program
How REAL is REALITY TV and what are they selling?! In 1960, NBC aired what is widely considered to be the first "reality television" show in American broadcast history called Story of a Family. Media scholars and television historians have long recognized its significance as a precursor to the unscripted(?) television programming that dominates American television today. Tells the story of how the show's producers carefully choreographed the way they wanted the family to appear to the American public -- all in the name of authenticity. The result is an eye-opening look at one of the television industry's earliest attempts to shape the "reality" of family life in commercially viable ways. Ideal for courses that look at media culture, commercial television, communication, documentary, and television history. *A full-length preview of this title is available upon request

#16235/1416  WATER WARRIORS
WATER WARRIORS is the story of a community’s successful fight to protect their water from the oil and natural gas industry. In 2013, Texas-based SWN Resources arrived in New Brunswick, Canada to explore for natural gas. The region is known for its forestry, farming and fishing industries, which are both commercial and small-scale subsistence operations that rural communities depend on. In response, a multicultural group of unlikely warriors - including members of the Mi’kmaq Elsipogtog First Nation, French-speaking Acadians and English-speaking families - set up a series of road blockades, sometimes on fire, preventing exploration. After months of resistance, their efforts not only halted drilling; they elected a new government and won an indefinite moratorium on fracking in the province. WATER WARRIORS is a short film and photo exhibit that can scale to fit a variety of spaces and events styles.

#16008/1047  WEB JUNKIE
*NOMINATED - GRAND JURY PRIZE - WORLD CINEMA, DOCUMENTARY - SUNDANCE FESTIVAL 2014 China is the first country in the world to classify internet addiction as a clinical disorder. WEB JUNKIE is a feature documentary, which identifies Internet Addiction and spotlights the revolutionary treatment used in Chinese Rehab Centers. Internet addiction is now a global issue. An increasing number of people, especially young adults, are using the Internet more than ever before. The film delves into a Beijing treatment center and explores the cases of three young Chinese teenagers from the day they arrive at the treatment center through the 3 months period of being held at the center, and then their return to their homes. *Sub-titled WEB JUNKIE provides a microcosm of modern Chinese life, examines inter-generational pressures, and takes a hard look at one of the symptoms of the so-called Internet age.


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