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|#14016/2047 COLA CONQUEST 1: A Classic Marketing Story DVD
This award-winning documentary explores the advertising and marketing techniques behind Coca-Cola's historic success. Drawing on a wealth of archive material and interviews with key industry figures, the film offers a powerful insight into Coke's commercial and social impact.
|#14017/2047 COLA CONQUEST 2 UPDATE: How Coca-Cola Took Over the World DVD
This award-winning film tells the story of how Coca-Cola became the world's most famous multinational company and follows its quest to be the globe's number one beverage from WWII to presnt.
|#12614/1005 FINDING UNTAPPED GROWTH IN EXISTING MARKETS - DVD
Marketing efforts need to be focused on the critical specifics, early in the process. Dr. Jim Hollingshead provides insights on these principles, and offers specific tools for seeing existing markets differently and uncovering hidden opportunities for growth.
|#12615/1005 IDEA OF MARKETING IN THE TOTAL ACCESS, REAL-TIME MARKETPLACE - DVD
Making use of new technology to gain strategic advantage, to reach out to previously unknown, untouched, unexpected customers, in previously unrecognized or even unavailable ways is the focus of this video. Well-known business author Regis McKenna offers viewers insights on the need for total marketing.
|#10541/0635 KEY FUNCTIONS OF BUSINESS: A Case Study DVD
Which part of a company has the most impact on product design? On employee training? On forming relationships with customers? This business case study addresses those questions by examining the needs, strategies, and goals of a major corporation's departments.
|#11191/0550 LIFE IS GOOD! And Work Can Be Too!! DVD
"Life is good and work can be too!" is a training program that profiles the apparel company LIFE IS GOOD, which was founded in 1994 by two brothers, Bert and John Jacobs. Today, this company is a leader in their field with thousands of products sold worldwide while remaining committed to the positive, optimistic vision of its founders.
|#14020/2047 MARKETING SERIES 1: The Internet Revolution|
This video explores how technology has driven marketing over the past 50 years, from the golden age of television ads to the internet revolution of today. Where did marketing come from and where (oh where!?) is it leading us? Before the industrial revolution most 'products' were necessities and made by the consumer him or herself, or procured from a neighbour. Now in our urbanized society practically nothing is self-made, in fact most of it is made half a world away and most of it would not be considered necessary by our grandparents. That's marketing for you! Marketing depends on consumption and market growth which now raises the question ... where does conspicuous consumption end ... when Antarctica melts can we use it as a dump?
|#14019/2047 MARKETING SERIES 2: The 4 Ps and Beyond|
The four Ps of the marketing mix - product, promotion, price and place - are still seen as the basis of marketing - but how relevant are they today? Using case studies of companies large and small this video explains and explores each of the Ps.
|#14018/2047 MARKETING SERIES 3: The Power of the Brand|
How does a product become a brand? The 'marque', the 'logo', the brand of a business can itself be as valuable in terms of market share and profit as the product it represents. Whether it's Rolex watches or McDonalds burgers or Toyota cars, brand recognition or loss thereof can be worth its weight in real gold! But how is a 'brand' developed, nurtured, protected, and how can it be weakened, damaged?
|#12271/1120 MARKETING'S 4 Ps: The Consumer Angle|
Product, place, price and promotion ... with pertinent examples from popular, everyday brands, students gain an understanding of how pricing strategies really work, how marketers target different consumers with identical products, and where positioning and branding meet profit.
|#12998/1287 PASSION FOR SUSTAINABILITY (A)|
Envision a society where economic opportunity, social justice and sustainable culture all depend on environmental stewardship. Imagine a world where nurturing the health of the planet is the catalyst for global financial success and social stability. Can you? Ten years ago, 14 business owners in Portland, Oregon did.
|#6395/0635 VALUE OF BRAND NAMES (The) DVD|
Brand Names! Clothing, furniture, soft drinks, cars and trucks...brand names play a much more important role in the on-going success of businesses than consumers normally think. This video investigates how branding and marketing go hand in hand.
|#12641/0495 VISUAL MERCHANDISING|
Shows how to build effective visual merchandising presentations. Includes design principles, display arrangements, design precepts and other special topics of importance to professional visual merchandisers.
|#6397/0635 WHAT IS MARKETING? DVD|
This video provides an in-depth examination of the whys and wherefores of the science and art of product marketing. What was it P.T. Barnum said? Ok, well this is all about that!
|#14040/2047 WHAT'S GOING ON IN MARKET RESEARCH?
Is the ever-expanding reach of the already huge market research industry measuring or actually setting trends for their own profit and power? In other words are they using their knowledge about customers to make them want and consume things that they don't need? Or are they simply a benevolent tool that is helping business satisfy customer needs?
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